Profile

Dr. Jitendra Kumar Das,
Director, FORE School of Management, New Delhi

Dr. Jitendra K. Das has avid interest in areas of developmental marketing, social marketing, environmental marketing, rural marketing, and application of quantitative techniques for developing robust marketing programs especially in the domain of Customer Relationship Management.

He holds B.Tech. (Chemical Engineering) and M.Tech. (Management and Systems) degrees, both from the Indian Institute of Technology, Delhi (IIT Delhi), and a Ph.D. from the University of Toronto where he was a recipient of the most coveted Connaught Fellowship for three years and was nominated for the prestigious The Joan E. Foley Quality of Student Experience Award 1998 (Open to faculty, staff and students of the University of Toronto).

Dr Das has taught Customer Relationship Management, Advanced Marketing Research, Marketing Management, Internet Marketing, etc. courses at the Indian Institute of Management Lucknow (IIM Lucknow). He has also taught various courses at SP Jain Management Center, Singapore, IIM Kozhikode and IIM Ahmedabad. He has conducted many Executive Training Programs at IIM Lucknow including many one to five day programs at client locations. Before joining IIM, Lucknow, Dr. Das has worked with leading corporate organizations including Shriram Chemicals, Kota and WIPRO Information Technology Ltd. at Bangalore and New Delhi. As a business executive he gained valuable experience of the competitive marketplace, acquired skills to innovate and a sharp edge to perform.

He has also been with the Indian Institute of Forest Management, Bhopal (IIFM) where he had been teaching Marketing Management, Marketing Research, and Rural and Environmental Marketing courses in their MBA-equivalent program and conducted many National Seminars and Management Development Programs.

Dr Das was empanelled on the ‘Distinguished Advisory Board’ of the 2007 INFORMS Marketing Science Conference held at the Singapore Management University, Lee Kong Chian School of Business, 28-30 June 2007. He has widely presented papers to many national and international conferences/seminars. His contribution to the academia includes articles on systems analysis in natural resources and marketing that have appeared in national and international publications, such as, i) Proceedings of the International Symposium on Systems Analysis & Management Decisions-Monterey, University of California, Berkeley, ii) OR37 of UK Annual Conference, iii) Forest Policy and Economics (Elsevier Journal), iv) Ecology Society Economy: Life Sciences Dimension, Filander Verlag Press, Germany, v) Financial Express, vi) University, News, vii) Vikalpa – The Journal of Decision Makers (IIM Ahmedabad), viii) Business Research, ix) Marketing study reports to GWB, Germany, IDRC of Canada, and the World Bank, ix). Proceedings of National Seminars, etc.

Besides, he has demonstrated administrative acumen by his effective handling of various academic-administrative positions in the past, such as, at IIM Lucknow he held positions of Chairman--Marketing Group, Chairman--Management Development Program, founder Dean (Noida Campus), etc. As a member of the School of Graduate Studies Council and Fee Restructuring Committee of the University of Toronto, he helped bring changes in the system to better serve needs of the students. He also spearheaded a team and became a signatory along with the President of the University of Toronto and two other members, to a historic document empowering students of the University of Toronto in the decision process of the University. He was also nominated as a member of the Selection Committee to appoint Dean, School of Graduate Studies—an apex academic body—of the University of Toronto.

He has also served as a consultant to the World Bank; GTZ (German Agency for Technical Cooperation through GWB, Germany); IDRC (International Development Research Centre) of Canada; Department of North Eastern Region, Government of India; Globe Cast India (a division of France Telecom); Coal India Ltd.; Indian Rayon Industries Ltd (Aditya Birla Group); ESCOTEL Mobile Communications Ltd., New Delhi; Khadi Village Industries Commission; Bharat Sanchar Nigam Ltd.; etc. on various marketing issues.