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Prof. Freda Joseph Swaminathan

PGDM (IIM-A), MS-Communications (IIIinois State University, USA)
Experience: Over 33 Years
E-mail: freda@fsm.ac.in

Background & Experience

Prof. Freda Joseph Swaminathan,  comes with over 25 years of corporate experience in Marketing and Advertising, and 8 years in academics.  She has graduated with a  PGDM from the IIM-A, and an MS in Communications from Illinois State University, USA.    Her ad agency experience  was extensive  at  LINTAS and  JW Thompson and as a Vice-President with Branch Management responsibility at  Advertising & Sales Promotion (ASP – a C K Birla group ad agency ).   She was  Head Marketing Communications  at Goodyear India Ltd., and was also  the  Senior  General Manager - Marketing at DSS Mobile Communications. 


 

 Her academic specializations are  in the areas of Strategic Brand Management , Consumer Behavior and  Integrated Marketing Communications.  Her research interests are in the areas of Brand and  Advertising.  She is currently conducting research studies in the cultural dimensions of Indian advertising.  She has presented papers in Marketing at conferences in India and abroad, conducted Management Development programs in Client and Customer management and  Personal Branding, besides her areas of specialization.  She has also been the Program Director for  several seminars in the area of Marketing. 
 

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