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Prof. Anupam Narula

PhD, University of Kanpur; PGDBM (Silver Medalist), Dr Gaur Hari Singhania IMR, Kanpur; M.A. (Economics); B.Sc., University of Kanpur

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Contact : 011-41242411
Total Years of Experience : 17 Years
Brief description of Experience : He is silver Medalist in PGDBM. He was Area Chairman (Marketing) at FORE from 2012-2014. He was Professor-in-charge Alumni relations at FORE for 4 years from 2011-2015. He successfully held various administrative & academic responsibilities as Director, Dean, Officiating HOD, Founder and Coordinator for many new Management Education programs. He has taught Consumer Behavior, Service Marketing and International Marketing at reputed business schools in NCR. His research and training areas of interest include Consumer Buying Behavior, Service Marketing, and Educational Marketing. He has presented papers in various reputed national and international conferences and published research papers and articles in reputed journals, magazines and edited books. He is on the Editorial review board of two national journals. He conducts Management Development and Faculty Development programmes in the area of his expertise.
Research Interest Areas : Consumer Buying Behavior, Service Marketing,International Marketing, Indian higher Education and Indian Textiles.
Consulting Interest Areas : Consumer Buying Behavior, Service Marketing, Indian higher Education and Indian Textiles
Selected Publications : 1) Narula, A. (2014). Retailing trends and opportunities of China’s products in Indian market. Global Journal of Enterprise Information System, 6 (1), 6-12.
2) Narula, A. (2011). Schools go green. Business & Management Chronicle, 15 (13), 58-60.
3) Narula, A. (2011). Industry-academia interface: Current paradigm. Business & Management Chronicle, 15 (8), 58-60.
4) Narula, A. (2011). Selecting the right B-School. Business & Management Chronicle, 15 (7), 28-30.
5) Narula, A. (2011). An opportunity to get a job. Business & Management Chronicle, 15 (4), 56.
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