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Prof. Asif Zameer

PhD (Retailing), Hamdard University; MBA, Jamia Millia Islamia; B.E. (Mech.), Delhi College of Engineering (DTU)

Email :
Contact : 011-41242487
Total Years of Experience : 28.5 Years
Brief description of Experience : Worked at responsible positions in organizations like BHEL, Gresham India, Geep Torches, Duracell, Gillette and Amkette Computer Peripherals looking after marketing and business development functions. He has taught Sales & Distribution, Retailing, Mall Management, Marketing Management, B2B Marketing, Marketing Research, Logistics and Supply Chain at leading B-schools in Delhi an NCR. He has published research papers and articles in leading national and international journals. He also regularly conducts Management Development Programmes and Faculty Development Programmes in areas of his specialization.
Research Interest Areas : Retailing, Organized food and grocery retailing, Mall management, Distribution and logistics, B2B Marketing, Customer Management
Consulting Interest Areas : Retailing, Sales & Distribution Management, Marketing Research, Customer Management.
Selected Publications :

1) Zameer, A. (2015). Italian luxury brands in India: Opportunities and challenges. Abhigyan, 33 (1), 1-11.
2) Zameer, A. & Devasagayam, R. (2015). Cognitive dissonance and buyers' coping mechanisms: A comparative study of US and Indian consumers. International Journal of Business Administration, 6 (3), 1-14.
3) Zameer, A. (2011). Food and grocery retail: Patronage behaviour of Indian urban consumers. South Asian Journal of Management, 18 (1), 119-148.
4) Zameer, A. (2011, January). A comparative analysis of modern food & grocery retailers: A study of customer perception in NCR. Indian Retail Review, Special Issue, 75-90.
5) Zameer, A. (2009). Bounty: The growth dilemma. Indian Retail Review, 3 (1), 33-40.

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