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Prof. Payal S. Kapoor

FPM, IIM Indore; MPACM, Symbiosis Institute of Business Management Pune; BMS, Devi Ahilya Vishwavidyalaya

Email :
Contact : 011- 46485521
Total Years of Experience : 8.5 Years
Brief description of Experience :

Prof. Payal Kapoor has experience of close to six years in the industry where she has handled various leadership roles in the function of Sales and Marketing. Her last industry assignment was with Entertainment Network India Ltd (Radio Mirchi, Delhi). Her research thesis focused on understanding electronic word-of-mouth behavior on social media. She has presented her research work in prestigious national and international conferences and was presented with the “Best Paper- Entry Research Track” Award at 6th IIMA Doctoral Colloquium, Indian Institute of Management Ahmedabad (2013). Her papers are published in reputed national journals

Research Interest Areas :

Computer-mediated Communication & User Behaviour, Digital Marketing, Consumer Behaviour, Brand Management

Consulting Interest Areas :


Selected Publications :

1. Kapoor, P. S., & Gunta, S. (2016, September). Impact of anonymity and identity deception on social media eWOM. In Conference on e-Business, e-Services and e-Society (pp. 360-370). Springer International Publishing.

2. Kapoor, S.P. (2013). Exploring celebrity licensing as opposed to celebrity endorsement: A consumer perspective. Journal of Marketing & Communication, 8 (4), 13-19.

3. Kapoor, S.P. (2013). Brand-related, consumer to consumer, communication via social media. IIM Kozhikode Society & Management Review, 2 (1), 43-59.

4. Kapoor, S.P. (2013). Save the girl child initiatives in India: A social marketing perspective. Indore Management Journal, 3 (4), 18-34.

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