Best Paper Award
The papers presented in the conference will be judged on their content by a jury of experts and the best paper will be awarded with a certificate of merit for the same.
Original research papers and management articles are invited for the session themes mentioned below. These themes are only indicative and not exhaustive. The contributors can include any other topic falling under the broad scope of the main theme of reinventing marketing for emerging markets.
Proposed session themes (for the technical sessions)
- Changing consumer behavior
- Influence of technology in marketing
- Digital marketing
- Mobile marketing
- Relook at advertising strategies
- Innovative CRM practices
- Retailing and its impact
- Distribution Strategies
- Relook at branding strategies
- Use of social media platforms
- Green marketing
- Relevance of marketing models of developed world for emerging markets
- Revising the marketing metrics
WHO CAN SUBMIT PAPERS / ARTICLES
- Academicians / Faculty members
- Research Scholars
- Corporate Executives
Note: At least one of the authors has to be registered at the conference for the paper to be accepted / presented at the conference.