Sub Themes
MKT 1: Digital Consumer Behavior and Cross-cultural Trends
MKT 2: Deriving Customer Engagement by leveraging Digital Analytics
MKT 3: Gig-Influencers in Influencer Marketing Campaigns

     • Dr. Lokesh Jindal, Associate Professor, Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University, New Delhi

MKT 4: Sustainable Marketing: Green ownership, responsible consumption, and luxury brand sustainability

     • Dr. Tapas Ranjan Moharana, Assistant Professor, XLRI Jamshedpur

MKT 5: Agile Marketing Strategies
MKT 6: Enhancing Customer Engagement through Digital Technologies

     • Dr. Garima Saxena, Associate Professor, IMT Ghaziabad

MKT 7: Social Media, Digital Cultures, and Consumer Behavior in Contemporary Marketing

     • Dr. Anil Kumar Kashyap (Ph.D, MBA), Associate Professor, HPKV Business School, Central University of Himachal Pradesh

MKT 8: AI-Driven Marketing Ecosystems: Rewiring Competition in the Digital Age

     • Dr. Raj K Kovid, Professor, UPES School of Business, Dehradun

MKT 9: The Empowered Consumer: Insights, Innovation & Interaction

     • Prof. Poonam Kumar, Associate Professor, Chair MBA for working Professionals, IIM Sambalpur.
     • Prof. Sumedha Chauhan, Professor, Jindal Global Business School, O.P. Jindal Global University, Sonipat

Sub Themes
IB 1: Digitalization in Global Trade: Impact on SMEs and internationalization
IB 2: Navigating Global Disruptions: Supply chain vulnerabilities and geopolitical tensions
IB 3: Emerging Market Dynamics: Developing and underdeveloped countries
IB 4: Fostering Internationalization through Digital Means
IB 5: Strategic Responses: Adapting international operations to national volatilities

Sub Themes
OPE 1: Supply Chain Resilience
OPE 2: Just-in-Time Inventory amidst Global Disruptions
OPE 3: E-Commerce & Logistics.
OPE 4: Industry 4.0 and Digital Supply Chain Solutions
OPE 5: Cost Optimization: Leveraging supply chain nance for efficiency
OPE 6: Sustainable and Circular Logistics and Supply Chain

     • Dr. Sachin Kumar Mangla, Professor and Vice Dean, O P Jindal Global Business School, India and University of Plymouth, U K
     • Dr. Abhijit Majumdar, R. Jaikumar Chair Processor of Decision Sciences, IIT Delhi
     • Dr. Anil Kumar, Professor, London Metropolitan University, UK

Sub Themes
FIN 1: FinTech & Digital Assets
FIN 2: Sustainable Finance, ESG investing and responsible financial practices
FIN 3: Corporate Restructuring: Mergers, acquisitions, and organizational change
FIN 4: Banking Regulation in an evolving landscape
FIN 5: Data Analytics in Finance and Accounting

Sub Themes
OB&HR 1: Impact of AI on Employee Behaviour and Employment Relations
OB&HR 2: Leadership and Management in Postmodern Organizations
OB&HR 3: Evolving Job Roles: Blue-collar, "new-collar," and gig economy
OB&HR 4: Meaningful Work: Context, organization, and individual perspectives
OB&HR 5: Future-Proofing HRM: Addressing grand societal challenges and disruptions

Sub Themes
GM 1: Digital Innovation Platforms and Entrepreneurial Ecosystems
GM 2: Purpose-driven Companies and Community-based models
GM 3: Circular Business Models, Sustainability and Green-tech
GM 4: Strategic Sustainability in the Digital Age
GM 5: Entrepreneurship amidst Geopolitical Challenges
GM 6: Generative AI For Sustainable Futures

Sub Themes
STR 1: Climate & Carbon Management
STR 2: Small businesses in Digital and Green Transformations
STR 3: Integrating AI for Dynamic Markets and Firm Capabilities
STR 4: Upper echelon responsibilities for Financial and Social purpose
STR 5: Resilience & Adaptation by leveraging Indian Knowledge Systems

Sub Themes
IT 1: Shaping Ethical and Digital Business Environments
IT 2: Responsible Organizational Design and Management
IT 3: Ethical Information Systems
IT 4: Responsible Leadership in the Digital world
IT 5: Societal Impact of AI: Equity, inclusion, and job displacement
IT 6: Information Communications Technology for Development

     • Dr. Chavi Asrani, Associate Professor, O.P. Jindal Global University, Sonipat
     • Dr. Sitakanta Panda, Assistant Professor, Indian Institute of Technology, Bhubaneswar
     • Dr. Alok Pandey, Professor, O.P. Jindal Global University, Sonipat
     • Dr. Anushka Verma, Assistant Professor, O.P. Jindal Global University, Sonipat

IT 7: Adoption and Diffusion of Emerging Technologies

     • Dr. Himanshu Joshi, Professor of Information System, IMI New Delhi

IT 8: Metaverse & Gamification: Disruptive Tech and the future Digital Landscape

     • Dr. Dharmendra Singh, Modern College of Business and Science, Muscat, Oman