MARKETING

About Marketing


About Us

“Good marketing makes the company look smart. Great marketing makes the customer feel smart”. Joe Chernov CMO Pendo.io

Marketing is a very dynamic domain and the integral part of the ecosystem of any organization. Especially during the last few years an acceleration in the macro-environment changes has triggered deeper understanding of marketing as a domain. The evolution from mass marketing to disruption of technology has cultivated domains like digital marketing, consumer-centric marketing approach, changing dynamics of rural markets, distinct and subtle ways of advertising and so on. The journey of Millennials to Gen Alpha cannot be understood by unravelling the psychological and sociological changes in consumer behavior.

The marketing area at FSM, Delhi abides by these dynamic changes and works in tandem with the industry requirements to hone the future managers and CMOs. The wide variety of subjects covered under marketing includes a mix of core and elective courses. Our pedagogy is a mix of classroom discussions, case analysis, projects, simulations and lectures carefully designed to match up the real-world requirements. Each of our faculty brings in a perspective and adds to the value to our students by means of distinguished backgrounds. Our faculty members have a mix of industry and academic experience which further enriches the knowledge base. We organize various seminars to bring in the industry personnel face to face with the students. Our 360-degree approach not only focuses on disseminating theoretical knowledge but also teaches them how to apply, test, verify, contradict or update the existing norms of marketing. Active participation of students bringing in scholarly works demonstrates the enthusiasm driven by mutual engagement of students and faculty members at FSM.

Faculty Members

The Marketing area consists of the following members

Prof. Varsha Khattri
Prof. Varsha Khattri

varsha.khattri@fsm.ac.in

PhD, Gautam Buddha University, Greater Noida; MAPRM (Master of Advertising and Public Relations Management), Devi Ahilya Vishwavidyalaya, Indore; B.Com, Bundelkhand University, Jhansi

Prof. Jitendra K. Das, Director
Prof. Jitendra K. Das, Director

j.das@fsm.ac.in

PhD, University of Toronto; M.Tech. (Management and Systems), IIT Delhi; B.Tech. (Chemical Engg.), IIT Delhi

Prof. Ajay Kumar Pandey
Prof. Ajay Kumar Pandey

ajay.pandey@fsm.ac.in

PhD, Symbiosis International University Pune; EPGP, IIM Indore; M. E. (Analysis & Design), NIT Allahabad; B. E. (Civil Engineering), NIT Surat.

Prof. Ashutosh Pandey
Prof. Ashutosh Pandey

ashutosh.pandey@fsm.ac.in

Ph.D. ABV-IIITM Gwalior, MMM (Marketing Management) University of Pune, M.Com.(Applied Economics) University of Lucknow, B.Com., University of Lucknow

Prof. Asif Zameer
Prof. Asif Zameer

asif.zameer@fsm.ac.in

PhD, Hamdard University, New Delhi, MBA, Jamia Millia Islamia Univeristy, New Delhi, B.E. (Mechanical), Delhi College of Engineering (now DTU), Delhi

Prof. Ayushi Sharma
Prof. Ayushi Sharma

ayushi.sharma@fsm.ac.in

PhD, IIFT Delhi; MBA (Communications), MICA, Ahmedabad; B.Tech. (Chemical Engg.), Aligarh Muslim University

Prof. Nirmalya Bandyopadhyay
Prof. Nirmalya Bandyopadhyay

nirmalya@fsm.ac.in

PhD (Bansathali University); FPM (XLRI); MBA (Marketing) Calcutta University; MSc (Marine Sciences) Calcutta University, ITP (HEC, Paris), BSc (Zoology) Calcutta University.

Prof. Pramod Chandra
Prof. Pramod Chandra

pramod.chandra@fsm.ac.in

PDF, IIT Kanpur; Ph.D., IIT Roorkee; MBA (Marketing) and B.Sc. (Bio-Group), HNB Garhwal University (A Central University), Srinagar Garhwal Uttarakhand.

Prof. Rajarshi Debnath
Prof. Rajarshi Debnath

rajarshi.debnath@fsm.ac.in

Ph.D. (Marketing), VGSoM, IIT Kharagpur; MBA (Marketing & Finance), NERIST; B.E. (Electronics & Telecommunication), Solapur University.



Courses offered by us

Core Courses

Marketing Management-I
Marketing Management-II

Elective Courses

Consumer Behavior
International Marketing
Sales, Distribution and Retail Management
Marketing Strategy with MARKSTRAT
Advertising & Brand Management
Advanced Marketing Research
Digital Marketing & Analytics with Digital MediaPro
B2B Marketing
Rural Marketing
Green Marketing
Services Marketing
Marketing Models and Analytics