About Marketing

About Us

“Good marketing makes the company look smart. Great marketing makes the customer feel smart”. Joe Chernov CMO

Marketing is a very dynamic domain and the integral part of the ecosystem of any organization. Especially during the last few years an acceleration in the macro-environment changes has triggered deeper understanding of marketing as a domain. The evolution from mass marketing to disruption of technology has cultivated domains like digital marketing, consumer-centric marketing approach, changing dynamics of rural markets, distinct and subtle ways of advertising and so on. The journey of Millennials to Gen Alpha cannot be understood by unravelling the psychological and sociological changes in consumer behavior.

The marketing area at FSM, Delhi abides by these dynamic changes and works in tandem with the industry requirements to hone the future managers and CMOs. The wide variety of subjects covered under marketing includes a mix of core and elective courses. Our pedagogy is a mix of classroom discussions, case analysis, projects, simulations and lectures carefully designed to match up the real-world requirements. Each of our faculty brings in a perspective and adds to the value to our students by means of distinguished backgrounds. Our faculty members have a mix of industry and academic experience which further enriches the knowledge base. We organize various seminars to bring in the industry personnel face to face with the students. Our 360-degree approach not only focuses on disseminating theoretical knowledge but also teaches them how to apply, test, verify, contradict or update the existing norms of marketing. Active participation of students bringing in scholarly works demonstrates the enthusiasm driven by mutual engagement of students and faculty members at FSM.

Faculty Members

The Marketing area consists of the following members

Prof. Nirmalya Bandyopadhyay

PhD (Banasthali University); FPM (XLRI); MBA (Marketing) Calcutta University; MSc (Marine Sciences) Calcutta University; ITP (HEC, Paris); BSc (Zoology) Calcutta University.

View Profile
Prof. Ajay Kumar Pandey

PhD, Symbiosis International University Pune; EPGP, IIM Indore; M. E. (Analysis & Design), NIT Allahabad; B. E. (Civil Engineering), NIT Surat.

View Profile
Prof. Ashutosh Pandey

PhD, ABV-IIITM Gwalior; MMM (Marketing Management), University of Pune; M.Com. (Applied Economics), University of Lucknow; B.Com., University of Lucknow

View Profile
Prof. Asif Zameer

PhD, Hamdard University, New Delhi; MBA, Jamia Millia Islamia University, New Delhi; B.E. (Mechanical), Delhi College of Engineering (now DTU), Delhi

View Profile
Prof. Ayushi Sharma

PhD, IIFT Delhi; MBA (Communications), MICA, Ahmedabad; B.Tech. (Chemical Engg.), Aligarh Muslim University

View Profile
Prof. Jitendra K. Das, Director General, FORE

PhD, University of Toronto, Canada; M.Tech. (Management and Systems), IIT Delhi; B.Tech. (Chemical Engg.), IIT Delhi

View Profile
Prof. Pramod Chandra

Post-Doctoral Fellow (PDF), IIT Kanpur; PhD (Marketing), IIT Roorkee; MBA (Marketing) and B.Sc (Bio-Group), HNB Garhwal University (A Central University), Uttarakhand.

View Profile
Prof. Rahul Pratap Singh Kaurav


View Profile
Prof. Rajarshi Debnath

PhD (Marketing), VGSoM, IIT Kharagpur; MBA (Marketing & Finance), NERIST; B.E. (Electronics & Telecommunication), Solapur University.

View Profile
Prof. Surabhi Koul

PhD; MBA Marketing, SMVDU, Jammu

View Profile
Prof. Varsha Khattri

PhD, Gautam Buddha University, Greater Noida; MAPRM (Master of Advertising and Public Relations Management), Devi Ahilya Vishwavidyalaya, Indore; B.Com, Bundelkhand University, Jhansi

View Profile

Courses offered by us

Core Courses

Marketing Management-I
Marketing Management-II

Elective Courses

Consumer Behavior
International Marketing
Sales, Distribution and Retail Management
Marketing Strategy with MARKSTRAT
Advertising & Brand Management
Advanced Marketing Research
Digital Marketing & Analytics with Digital MediaPro
B2B Marketing
Rural Marketing
Green Marketing
Services Marketing
Marketing Models and Analytics