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Prof. Ashutosh Pandey

Prof. Ashutosh Pandey

PhD, ABV-IIITM Gwalior; MMM (Marketing Management), University of Pune; M.Com. (Applied Economics), University of Lucknow; B.Com., University of Lucknow


Contact: 011-46485544

Total Years of Experience

10 Years

Brief description of Experience

Dr. Ashutosh Pandey earned his doctorate in marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. He holds a UGC-NET Management qualification and has worked in industry and academics for over ten years. He has taught postgraduate and executive students about business research methods, advanced marketing research, services marketing, marketing management, consumer behavior, and structural equation modeling. His research has appeared in many prestigious journals, including Environment, Development, and Sustainability, Journal of Quality Assurance in Hospitality & Tourism, and International Journal of Tourism Cities. He has worked as a visiting professor at IMT Ghaziabad, the Indian Institute of Foreign Trade (IIFT) in New Delhi, and the Indian Institute of Travel and Tourism Management in Gwalior. Dr. Pandey has been a resource person for several qualitative and quantitative research workshops hosted at respected organisations such as NIT Allahabad, NIFTEM Sonipat and an invited speaker at the AICTE-sponsored Faculty Development Program.

Research Interest Areas

Experience Quality, Service Blueprint designing, eWOM, Destination Management, Social Media Marketing, and Responsible Tourism.

Consulting Interest Areas

Business Research Methods, Advance Marketing Research, Structural Equation Modeling (SEM), PLS-SEM, Service Encounter Management, Social Media analytics, Tourist Engagement.

Selected Publications

1) Pal, G., & Pandey, A. (2023). Modeling the determinants of hotel service booking during COVID-19. Indian Journal of Marketing, 53(1), 41. [Scopus Indexed & ABDC –C]
2) Agarwal, V., Sahu, R., & Pandey, A. (2023). A gender-based comparative evaluation of O2O food delivery characteristics: A requirements prioritization approach. Indian Journal of Marketing, 53(1), 24. [Scopus Indexed & ABDC –C]
3) Nehra, N. S., Sarna, S., Kumar, J., Singh, S., Marne, M. M., & Pandey, A. (2023). Can intrinsic motivation be attained through psychological detachment and job crafting: The mediating role of emotional stability. Evidence-based HRM: a Global Forum for Empirical Scholarship. [Emerald Publication, Scopus Indexed, WOS & ABDC –B]
4) Kulshrestha, R., Pandey, A., & Lata, M. (2022). Examining the predictors of environmentally responsible tourism behavior during covid- 19. JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION, 16(8), 226-237. [Scopus Indexed]
5) Chauhan, H., Pandey, A., Mishra, S., & Rai, S. K. (2021). Modeling the predictors of consumers’ online purchase intention of green products: The role of personal innovativeness and environmental drive. Environment, Development and Sustainability, 23(11), 16769-16785. [Springer Publication, Scopus Indexed & SSCI]
6) Pandey, A., & Kulshrestha, R. (2021). Service blueprint 4.0: A service design for hotels beyond COVID-19. Worldwide Hospitality and Tourism Themes, 13(5), 610-621. [Emerald Publication, Scopus Indexed, WOS & ABDC –C]
7) Pandey, A., & Sahu, R. (2020). Modeling the relationship between service quality, destination attachment and eWOM intention in heritage tourism. International Journal of Tourism Cities, 6(4), 769-784. [Emerald Publication, Scopus Indexed, WOS & ABDC –C]
8) Pandey, A., Sahu, R., & Joshi, Y. (2020). Kano model application in the tourism industry: A systematic literature review. Journal of Quality Assurance in Hospitality & Tourism, 23(1), 1 31. [Taylor & Francis Publication, Scopus Indexed, WOS & ABDC –B]
9) Pandey, A., & Sahu, R. (2020). Mapping heritage tourism service quality using the Kano model: A case study of Indian tourism. International Journal of Services and Operations Management, 37(2), 264. [Inderscience Publication, Scopus Indexed]
10) Pandey, A., Sahu, R., & Dash, M. K. (2018). Social media marketing impact on the purchase intention of millennials. International Journal of Business Information Systems, 28(2), 147. [Inderscience Publication, Scopus Indexed & ABDC –C]

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.