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Prof. Ashutosh Pandey

Prof. Ashutosh Pandey

Ph.D. ABV-IIITM Gwalior, MMM (Marketing Management) University of Pune, M.Com.(Applied Economics) University of Lucknow, B.Com., University of Lucknow


Contact: 011-46485544

Total Years of Experience

8 Years

Brief description of Experience

He has a Ph.D. in the area of Marketing Management, where he developed a scale and designed the Service Blueprint for Heritage Tourism Service Quality. He received MHRD scholarship to pursue his full-time Ph.D. in Management from the Institute of National Importance. He has qualified UGC NET in Management and did his Master of Marketing Management from the University of Pune. He has experience in marketing domain in ICICI Securities and worked as an IBM SPSS Trainer in association with Tays Pvt. Ltd. He also has the academic experience, and his area of expertise lies into the subjects like Services Marketing, Marketing Research, Marketing Management, Social Media Marketing, Consumer behaviour, Tourism Marketing. He has also served as a guest faculty at the Indian Institute of Travel & Tourism Management, Gwalior. He has attended many research workshops, Faculty Development Program (FDP), MHRD sponsored QIP program from IIT Delhi, IIT Roorkee, IIM Ahmedabad, ABV-IIITM Gwalior, to name a few. He has many national and international publications to his credit.

Research Interest Areas

Experience Quality, eWOM, Destination Management, Social Media Marketing, Responsible Tourism.

Consulting Interest Areas

Customer Experience, Marketing Research, Service Encounter Management, Social Media analytics, Tourist Engagement.

Selected Publications
  1. Pandey, A., Sahu, R., & Joshi, Y. (2020). Kano model application in the tourism industry: A systematic literature review. Journal of Quality Assurance in Hospitality & Tourism, 1- 31. [Scopus Indexed, ESCI & ABDC –B]
  2. Pandey, A. and Sahu, R. (2020) ‘Mapping heritage tourism service quality using the Kano model: a case study of Indian tourism’, Int. J. Services and Operations Management, 37(2), 264- 283. [Scopus Indexed]
  3. Pandey, A. and Sahu, R. (2020) “Service Designing through Fuzzy Kano Analysis in Heritage Tourism". In Sachin K. Mangla & Mangey Ram (Eds.), Supply Chain Sustainability Modelling and Innovative Research Frameworks (pp. 89-104). Berlin, Germany: De Gruyter Publications.
  4. Pandey, A. and Sahu, R. (2020) “Modeling the Relationship between Service Quality, Destination Attachment and E-Wom Intention in Heritage Tourism. International Journal of Tourism Cities, 6(4), 769-784. [Scopus Indexed, ESCI & ABDC –C]
  5. Pandey, A., Sahu, R., & Dash, M. K. (2018). Social media marketing impact on the purchase intention of millennials. International Journal of Business Information Systems, 28(2), 147-162. [ Scopus Indexed & ABDC –C]

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.