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Ph.D. ABV-IIITM Gwalior, MMM (Marketing Management) University of Pune, M.Com.(Applied Economics) University of Lucknow, B.Com., University of Lucknow
He has a Ph.D. in the area of Marketing Management, where he developed a scale and designed the Service Blueprint for Heritage Tourism Service Quality. He received MHRD scholarship to pursue his full-time Ph.D. in Management from the Institute of National Importance. He has qualified UGC NET in Management and did his Master of Marketing Management from the University of Pune. He has experience in marketing domain in ICICI Securities and worked as an IBM SPSS Trainer in association with Tays Pvt. Ltd. He also has the academic experience, and his area of expertise lies into the subjects like Services Marketing, Marketing Research, Marketing Management, Social Media Marketing, Consumer behaviour, Tourism Marketing. He has also served as a guest faculty at the Indian Institute of Travel & Tourism Management, Gwalior. He has attended many research workshops, Faculty Development Program (FDP), MHRD sponsored QIP program from IIT Delhi, IIT Roorkee, IIM Ahmedabad, ABV-IIITM Gwalior, to name a few. He has many national and international publications to his credit.
Experience Quality, eWOM, Destination Management, Social Media Marketing, Responsible Tourism.
Customer Experience, Marketing Research, Service Encounter Management, Social Media analytics, Tourist Engagement.
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.