PDF, IIT Kanpur; Ph.D., IIT Roorkee; MBA (Marketing) and B.Sc. (Bio-Group), HNB Garhwal University (A Central University), Srinagar Garhwal Uttarakhand.
Total Years of Experience
Brief description of Experience
Post-doctoral fellowship from IIT Kanpur and Ph.D. from IIT Roorkee, Dr. Pramod Chandra has nearly twelve years of experience in academia, teaching, and research. His area of research includes strategic marketing, marketing strategy for sustainable natural resource business, and marketing for sustainability through qualitative research perspective. He has published several research publications in reputed indexed journals. Dr. Pramod is also actively associated with various international academic bodies like American Educational Research Association [AERA], Academy of Management [AOM], and International Institute of Qualitative Methodology [IIQM], University of Alberta as a reviewer for their well-reputed conferences, workshops, research and grant proposals. Presently Dr. Pramod Chandra also associated with Business Strategy and Development, an International Journal of ERP and John Wiley & Sons Ltd. as a member of editorial board.
Research Interest Areas
Strategic marketing, Marketing for sustainability, Sustainable advertising, Strategies for sustainable tourism in the IHR, Medicinal and aromatic plants marketing and sustainability, Conservation marketing.
Consulting Interest Areas
Sustainable marketing of natural resources, Strategic marketing, Strategy development through SWOT and QSPM, Sustainable tourism, Value chain analysis.
- Chandra, P. & Kumar J. (2021). Strategies for developing sustainable tourism businesses in the Indian Himalayan region: insights from Uttarakhand, the northern Himalayan state of India. Journal of Destination Marketing & Management, 19(C). DOI: https://doi.org/10.1016/j.jdmm.2020.100546. [Q1, A Category - ABDC, SSCI, Scopus; IF - 6.952].
- Chandra, P. & Kumar J. (2021). Linking the medicinal and aromatic plants business to sustainable resource management and economic prosperity: A value chain analysis. Area Development and Policy, 6(4). DOI: https://doi.org/10.1080/23792949.2020.1870409. [Q1, ESCI, Scopus].
- Chandra, P. (2020). The medicinal and aromatic plants business of Uttarakhand: a mini review of challenges and directions for future research. Natural Resources Forum - a United Nations Sustainable Development Journal, 44(3), 274-285. DOI: https://doi.org/10.1111/1477-8947.12208. [Q2, SSCI, Scopus; IF - 1.821].
- Chandra, P. & Sharma, V. (2019). Marketing information system and strategies for sustainable and competitive medicinal and aromatic plants trade. Information Development, 35(5), 806-818. DOI: https://doi.org/10.1177/0266666918802415. [Q1, SSCI, Scopus; IF - 2.049].
- Chandra, P., Sharma, V., & Kant, S. (2019). From commodity to brand: The country-of-origin branding perspective for Indian medicinal and aromatic plants. Business Strategy and Development, 2(1), 4-12. DOI: https://doi.org/10.1002/bsd2.31. [Q1, Web of Science; ESCI, Scopus].
- Kant, S., Chandra, P., Sharma, V., & Agrawal, R. (2019). Gandhian management perspective for enhancing productivity and innovation in public sector organisation. International Journal of Intelligent Enterprise, 6(1), 92-119. https://doi.org/10.1504/IJIE.2019.100036. [Q4, C Category - ABDC; Web of Science; Scopus].
- Chandra, P. & Sharma, V. (2018). Strategic marketing prospects for developing sustainable medicinal and aromatic plants businesses in the Indian Himalayan region. Small-scale Forestry, 17(4), 423-441. DOI: https://doi.org/10.1007/s11842-018-9396-3. [Q1, SCIE, Scopus; IF - 1.778].
- Kuniyal, C. P., Chandra, P. (Kuniyal, P. C.), Butola, J. S., & Sundriyal, R. C. (2013). Trends in the marketing of some important medicinal plants in Uttarakhand, India. International Journal of Biodiversity Science, Ecosystem Services & Management (now known as Ecosystem and People), 9(4), 324-329. DOI: http://dx.doi.org/10.1080/21513732.2013.819531. [Q1, Web of Science; ESCI, Scopus].