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Prof. Ayushi Sharma

Prof. Ayushi Sharma

PhD, IIFT Delhi; MBA (Communications), MICA, Ahmedabad; B.Tech. (Chemical Engg.), Aligarh Muslim University


Contact: 011-412424487

Total Years of Experience

6 Years and 6 Months

Brief description of Experience

Dr. Ayushi has a mix of industry as well as academic experience. She has worked at Ernst& Young as a marketing consultant. During her stint of two years has worked on several industry projects and her clientele included Aircel, Godfrey Philips, Microsoft, Samsung, JK Cement and Uninor. She has presented her research at reputed conferences including American Marketing Association, Academy of International Business, PAN IIM Conference, NASMEI Conference, IIT Delhi, Emerging Markets Conference. She has received scholarship from Michigan state university two times in a row for her research work during her PhD. She has published her research in reputed journals. She can be reached at her official Email ID

Research Interest Areas

E-commerce, Promotion Strategy, Services Marketing, Branding and Digital Marketing.

Consulting Interest Areas

ROI Strategy for Increasing Marketing Efficiency, Evaluation of Promotional Strategies.

Selected Publications

1) Jain, V., Wirtz, J., Salunke, P., Nunkoo, R., & Sharma, A. (2023). Luxury hospitality: A systematic literature review and research agenda. International Journal of Hospitality Management, 115, 103597.
2) Sharma, A. (2023). “Understanding Promotional Strategies in e-services context”, Proceedings of AMA summer Academic Conference, Vol. 34, pp. 82-83.
3) Sharma, A. and Joshi, R.M. (2021). "M-coupon's sharing behaviour on social media: intrinsic vs extrinsic motivation", South Asian Journal of Business Studies, Vol. 10 No. 3, pp. 278-304.
4) Sharma, A., Wali, O. P., & Joshi, R. M. (2020). A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services. Paradigm, 24(2), 195-207.
5) Sharma, A., Joshi, R. M., & Wali, O. P. (2020). Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research). Asia-Pacific Journal of Management Research and Innovation, 16(2), 132-145.
6) Sharma, A., Joshi, R. M., & Wali, O. P. (2020). Human capital: A key driver of consumer decision making in online promotion. Abhigyan, 37(4), 21-29.
7) Sharma, A. Joshi, R. M. (2018). Heterogeneity in Online Sales Promotion and Deal Acquisitions: Value Seekers, Price Seekers and Encounters. Proceedings of Academy of International Business, Minneapolis.
8) Sharma, A.; Joshi, R.M. (2017). Factors Influencing Consumer Attitude towards Private label brands in online marketing: A Qualitative Review. Proceedings of PAN IIM conference, IIM Lucknow.
9) Sharma, A., Joshi, R. M. (2017). Factors Influencing Consumer Attitude towards Private Label Brands in Online Marketing: An Empirical Review. Proceedings of Strategies in Volatile Environment for Emerging Markets, IIT Delhi.
10) Sharma, A., Joshi, R. M. (2017). Meta-Analysis of Drivers of Online Shopping. Proceedings of NASMEI, IIM Indore.

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.