Close

Two Year Full-Time PGDM, PGDM(IB), PGDM(FM), & PGDM(BDA) Programme 2023-25 Batch (Apply Online )                                            Admission in Full-Time Fellow Programme in Management (FPM) AY 2023-24. (Apply Online )                                           

Fore School of Management
Menu Icon

Prof. Rajarshi Debnath

Prof. Rajarshi Debnath

PhD (Marketing), VGSoM, IIT Kharagpur; MBA (Marketing & Finance), NERIST; B.E. (Electronics & Telecommunication), Solapur University.

Email: rajarshi.debnath@fsm.ac.in

Contact: 011-46485521

Total Years of Experience

2 years and 3 months

Brief description of Experience

Dr. Rajarshi Debnath has been working as an Assistant Professor in the area of Marketing at FORE School of Management (FSM). Prior to joining FSM, he has been an Assistant Professor (Marketing) in Sarala Birla University, Ranchi; Brainware University, Kolkata and a Visiting Faculty at Techno Main Salt Lake, Kolkata. With a B.E., MBA and PhD from Vinod Gupta School of Management, IIT Kharagpur, he has published papers in ABDC and Scopus listed journals. He has presented his work in International Conferences of well repute organized by IIM Ahmedabad, IIM Calcutta, IIM Indore and IIM Trichy. He has also received financial assistance from IIT Kharagpur to travel abroad to present a research paper at the International Conference in USA. He has reviewed papers for Journal of Relationship Marketing (Taylor & Francis); ANZMAC, AMA Conferences & International Journal of System Assurance Engineering and Management (Springer). He has actively conducted several Webinars, Workshops and Faculty Development Programs. He has also developed and delivered Value Added Courses in “Digital Advertising” and “Research”.

Research Interest Areas

Service Element, Customer Satisfaction, Customer Loyalty, Rural Marketing and Digital & Social Media Marketing.

Consulting Interest Areas

Customer Loyalty, Rural Marketing and Digital & Social Media Marketing.

Selected Publications

1) Debnath, R., Datta, B., & Mukhopadhyay, S. (2016). Customer relationship management theory and research in the new millennium: Directions for future research. Journal of Relationship Marketing, 15(4), 299-325. https://doi.org/10.1080/15332667.2016.1209053 [ABDC Ranking – B, SCOPUS Indexed].
2) Roy, G, Debnath, R., Mitra, P.S. and Shrivastava, A.K. (2021), Analyzing Low-Income consumers need and their purchasing behavior. International Journal of Systems Assurance Engineering and Management, 12(5), 895-909. https://doi.org/10.1007/s13198-021-01143-6 [SCOPUS Indexed].

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.