Close

Admission in Full-Time Fellowship Programme in Management (FPM) in AY 2021-22.                                            Application for PGDM(BDA) Programme (Limited Seats Only) Apply Now                                            ADMISSIONS-2021: FINAL RESULT (Click here)                                            Admissions open for Executive-PGDM Programme Batch(2021-22) (Apply Now)                                            7 Months certificate course in Big Data Analytics by UCR, USA (Apply Now)                                            FORE International Marketing Conference (FIMC) 2021(Click Here)

Fore School of Management
Menu Icon

Prof. Sriparna Basu

Prof. Sriparna Basu

PhD (Cultural Studies), University of Illinois, at Urbana-Champaign, USA; M.A. (Cultural Studies), University of Illinois, at Urbana-Champaign, USA; M.A. (Gold Medalist), Jadavpur University, Kolkata

Email: sriparna@fsm.ac.in

Contact: 011-41242418

Total Years of Experience

17 Years

Brief description of Experience

10 years of consulting experience in the industry across various sectors; Taught at IMI, Delhi; IIFT, Delhi; IIT Kharagpur, National University of Juridical Sciences, Kolkata; University of Illinois at Urbana-Champaign, USA. Dr. Basu has 15 national and international conferences to her credit; her research publications include papers, book chapters and cases published in national and international peer reviewed journals and books; she also writes for newspapers and has 12 articles published in national dailies. She is a visiting professor at IIM, Sambalpur.

Research Interest Areas

Cross-cultural Management; Culture and market orientation and culture and service orientation in firms; Comparing Globalizations in Asian economies; Sustaining Social Ventures; Behavior of small firms and their strategic orientations.

Consulting Interest Areas

Cross-cultural management in international business; Cross-cultural negotiation skills; Building a culture of excellence; Change communication; Communication and presentation skills; Role of culture in service orientation

Selected Publications

1) Das, J.K., Jain, S., Basu, S., and Majumdar, B. (2019). Organic Wellness: Influencing Consumer Decisions via Cause Marketing. Ivey Publishing, Case 9B19A030.
2) Makkar, S., & Basu, S. (2019). Influence of Emotional Intelligence on Workplace Behavior among Bank Employees in Mumbai, India: An Assessment of the Moderating Role of Job Stress, South Asian Journal of Management, 25(3), 135-158.
3) Majumdar, B., Basu, S., & Jain, S. (2018). Chanderiyaan: Weaving Digital Empowerment into the Indian Handloom Industry. WDI Publishing (Ross School of Business, U. of Michigan), Case 1-234-089.
4) Basu, S., & Majumdar, B. (2017). Beating the monochrome: emerging market multinationals and the bricoleur approach to embracing heterogeneity. Social Identities, Routledge, Taylor & Francis, DOI: 10.1080/13504630.2017.1386371.
5) Makkar, S., & Basu, S. (2017). The Impact of Emotional Intelligence on Workplace Behaviour: A Study of Bank Employees. Global Business Review 20(12), 1-21.
6) Gupta, R.K., & Basu, S. (2017). Goonj: Essence of Sustainability and Scalability of a Social Venture. WDI Publishing (Ross School of Business, U. of Michigan), Case 7-237-875
7) Culture at the Cross Roads: Value Orientations and their Re-Negotiation in Leading Family-Owned Indian Businesses. Book chapter with V. Chandra in: Global Enterprise Management: A New Perspective on Challenges and Future Development (Ed.) Camillo, A. A., 37510693, (2015).Vol. II, NY: Palgrave McMillan. 
8) India’s Future Shaped by the Past: The Politics of Foreign Investment, Global Asia 10, No. 2 Summer 2015, A Journal of East Asa Foundation, Seoul.
9) “Multiple Paths to Globalization: The India-China Story” – from Sage in collaboration with Sichuan Academy of Social Sciences, China.
10) “Influence of Dimensions of Strategic Orientation (SO) on the Growth of Small Firms & Resources as Moderating Variable”, with Rakesh Gupta in Management and Labour Studies 39(4) 1–16 © 2015 XLRI Jamshedpur, School of Business Management & Human Resources, SAGE Publication.

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.