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Faculty Publication 2022

Author's Name Article Title Publications Details
Prof. Nirmalya Bandyopadhyay, Subhajit Bhattacharya,Arunava Dalal An Empirical Study to Identify Consumer Brand Relationships During a Crisis Indian Journal of Marketing, Vol. 53, Issue No. 1, 2023, pp. 8-23; ISSN: 0973-8703; DOI: https://doi.org/10.17010/ijom/2023/v53/i1/172592
Prof. Surendar Singh, Ram Singh Economic Imperatives of Evolving National Digital Policy: A Call for a Modern Industrial Policy Framework in India The International Trade Journal, Vol. 36, No. 6, 2022, pp. 572-593, ISSN: 0885-3908; DOI: https://doi.org/10.1080/08853908.2022.2041508
Prof. Surendar Singh, Utkarsh Mishra Reliance on Non-tariff Measures for Self-Reliant India: An Analysis of India’s New Trade Policy Orientation Global Trade and Customs Journal, Vol. 17, No. 10, 2022, pp. 441-450, ISSN: 1569-755X; DOI: https://doi.org/10.54648/gtcj2022063
Prof. Chandra Sekhar Do High-commitment Work Systems Engage Employees? Mediating Role of Psychological Capital International Journal of Organizational Analysis, 2022, ISSN: 1934-8835; DOI: https://doi.org/10.1108/IJOA-10-2020-2466
Prof. Chandra Sekhar, Manoj Patwardhan Flexible working arrangement and job performance: the mediating role of supervisor support International Journal of Productivity and Performance Management, 2021, ISSN: 1741-0401; DOI: https://doi.org/10.1108/IJPPM-07-2020-0396
Prof. Chandra Sekhar, Ankur Roy, Vishal Vyas Tulsi Aroma’s Venture into the World Markets Asian Case Research Journal, 2022, ISSN: 0218-9275; DOI: https://doi.org/10.1142/S021892752250002X
Prof. Gaurav Gupta, Jitendra Mahakud Impact of financial distress on investment-cash flow sensitivity: evidence from emerging economy International Journal of Managerial Finance, 2022, ISSN: 1743-9132; DOI: https://doi.org/10.1108/IJMF-03-2022-0102
Prof. Vandana Gupta Bankruptcy Prediction using Machine Learning Techniques: Evidence on Indian Companies under Insolvency and Bankruptcy Code The Journal of Prediction Markets, Vol. 16, No. 2, 2022, pp. 77-100, ISSN: 1750-676X
Prof. Shubhi Gupta, Govind Swaroop Pathak Ethical issues in virtual workplaces: evidence from an emerging economy European Journal of Training and Development, 2022, ISSN: 2046-9012; DOI: https://doi.org/10.1108/EJTD-03-2022-0023
Prof. Himanshu Joshi Do Precautionary Corporate Cash Holdings Help During Economic Shocks: Evidence from Covid-19 Pandemic FIIB Business Review, 2022, ISSN: 2319-7145; DOI: https://doi.org/10.1177/23197145221110286
Prof. Varsha Khattri, Manika Singhal Determinants of Environmentally Concerned Consumer Behaviour for FMCG Products Pacific Business Review International, Vol. 15, No. 4, 2022, pp. 90-103, ISSN: 0974-438X
Prof. Vandana Gupta Evaluating the Accuracy of Prediction in Accounting-Based Models for Companies in India under IBC Journal of Commerce and Accounting Research, Vol. 12, No. 1, 2023, pp. 8-17, ISSN: 2277-2146
Prof. Nirmalya Bandyopadhyay, Subroto Roy Implementing SaaS-Based Sales Force Automation Systems Indian Journal of Marketing, Vol. 52, Issue No. 12, 2022, pp. 8-19; ISSN: 0973-8703; DOI: https://doi.org/10.17010/ijom/2022/v52/i12/172559
Prof. Nirmalya Bandyopadhyay, Ritika Agarwal Self-esteem, normative influence, positive affect, and variety seeking - an integrated framework International Journal of Indian Culture and Business Management, Vol. 26, No. 4, 2022, pp. 446-459; ISSN: 1753-0806. DOI: https://doi.org/10.1504/IJICBM.2022.125222
Prof. Shubhi Gupta, Nivisha Singh, Ritesh Pandey, Rohit Gupta, Baidyanath Biswas Reverse knowledge transfer: making sense of two decades of academic research VINE Journal of Information and Knowledge Management Systems, 2022; ISSN: 2059-5891. DOI: https://doi.org/10.1108/VJIKMS-08-2021-0155
Prof. Chitra Khari, Aneet Bali Leader mindfulness and employee innovative work behaviour: a mediated moderation model European Journal of Innovation Management, 2022; ISSN: 1460-1060. DOI: https://doi.org/10.1108/EJIM-02-2022-0064
Prof. Aanchal Sharma, Ruchi Kher Jaggi Reconceptualising Digital Placemaking: A Netnographic Study from the State of Uttarakhand, India Journal of Creative Communications, 2022; ISSN: 0973-2586,
DOI: https://doi.org/10.1177/09732586221088137
Prof. Arghya Ray, Rajat Kumar Behera, Pradip Kumar Bala Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype Information Systems Frontiers, 2021; ISSN: 1572-9419,
DOI: https://doi.org/10.1007/s10796-021-10168-y
Prof. Arghya Ray, Shilpee A. Dasgupta, Mayank Bhatia, Upasana Singh Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives International Review on Public and Nonprofit Marketing, 2021; ISSN: 1865-1992,
DOI: https://doi.org/10.1007/s12208-021-00310-6
Prof. Mohita Gangwar Sharma, Prof. Sourabh Devidas Kulkarni, Vinaytosh Mishra, Sagar Dua Modelling perceived risk in blockchain enabled supply chain utilizing fuzzy-AHP Journal of Global Operations and Strategic Sourcing, 2022; ISSN: 2398-5364, DOI: https://doi.org/10.1108/JGOSS-06-2021-0046
Jitendra K. Das, Sanghamitra Buddhapriya (Eds.) Book “Adapting to Business during Covid-19 and other Issues” Bloomsbury, 2022, pp. 335, ISBN: 9789354355431.
Prof. Sourabh D. Kulkarni, Nabhi Bansal Chapter Title “Impact of Covid-19 on Indian Economy” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 1-32, ISBN: 9789354355431.
Prof. Vinaytosh Mishra, Tushar Kaistha Chapter Title “Impact of Covid-19 on the Elements of the Food Suply Chain: An Exploratory Study” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 33-56, ISBN: 9789354355431.
Prof. Anita Tripathy Lal, Mily Saxena Chapter Title “A study of Logistics and Distribution of Roti (Food), Kapda (Clothing), Makan (Shelter), and Sehat (Health) Among the Less Fortunate and Stranded People during the Covid-19” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 57-74, ISBN: 9789354355431.
Prof. Faisal Ahmed, Shipra Pundir Chapter Title “Potential Impact and Business-related Challenges of Covid-19 on Pharmaceutical Sector using AHP Modeling” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 75-91, ISBN: 9789354355431.
Prof. Mohita G. Sharma, Soumya Agarwal Chapter Title “Identify, Develop and Evaluate Marketing Strategies for Fast Moving Consumer Goods Companies: Study in the Context of Covid-19 Pandemic” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 92-105, ISBN: 9789354355431.
Prof. Anil Kumar Singh, Bhavana Asthana Chapter Title “Brand Response in Times of Crisis, vis-à-vis, Brand Equity” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 106-135, ISBN: 9789354355431.
Prof. Nirmalya Bandyopadhyay, Prachi Rohira Chapter Title “Educational Learning Online vs. Offline: Experience during Covid-19 Pandemic” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 136-163, ISBN: 9789354355431.
Prof. Subir Verma, Chhavi Duggal Chapter Title “Impact of Online Teaching on Student Learning: An Exploratory Study in the Times of Lockdown Caused by Covid-19 Pandemic” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 164-184, ISBN: 9789354355431.
Prof. Sriparna Basu, Akriti Chaplot Chapter Title “Indian Commodity Derivatives Market and Relation with Stock Market and VIX (Volatility Index) during Crisis Periods” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 185-212, ISBN: 9789354355431.
Prof. Gagan Sharma, Shrestha Mishra Chapter Title “Role of Profitability and Investment in Explaining Equity Returns Across Indian Markets” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 213-232, ISBN: 9789354355431.
Prof. Nirmalya Bandyopadhyay, Hitesh Ghai Chapter Title “A study of Future of Service Aggregators in India” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 233-261, ISBN: 9789354355431.
Prof. Vinay Dutta, Mugdha Krishan Chapter Title “Valuation and Comparative Financial Performance Analysis for Select Indian Fast Moving Consumer Goods Companies” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 262-302, ISBN: 9789354355431.
Prof. Somayya Madakam, Surbhi Singhal Chapter Title “Influence of Search Engine Optimisation on the E-Commerce Business” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 303-329, ISBN: 9789354355431.
Prof. Veepan Kumar, Prem Vrat, Ravi Shankar Factors Influencing the Implementation of Industry 4.0 for Sustainability in Manufacturing Global Journal of Flexible Systems Management, 2022; ISSN: 0972-2696,
DOI: https://doi.org/10.1007/s40171-022-00312-1
Prof. Tarun K. Soni, Amrinder Singh Firm Performance and R&D Investment Linkages: Study of India’s Top 500 Companies Journal of Developing Areas, Vol. 56, No. 3, 2022, pp.17-29; ISSN: 1548-2278,
DOI: https://doi.org/10.1353/jda.2022.0041
Prof. Tarun K. Soni, Akshita Arora Women participation in corporate boards: quantile regression approach Afro-Asian Journal of Finance and Accounting, 2022; ISSN: 1751-6455,
DOI: https://doi.org/10.1504/AAJFA.2021.10042446
Prof. Tarun K. Soni, A Rao, M Kumar MV, I A Moonesar, S Atalla, B. S. Prashanth, G Joshi, Thi Le, A Verma, H Marashdeh Cross Country Determinants of Investors’ Sentiments Prediction in Emerging Markets Using ANN Frontiers in Artificial Intelligence, Vol. 5, Article- 912403, 2022, pp.1-26; ISSN: 2624-8212,
DOI: https://doi.org/10.3389/frai.2022.912403
Prof. Pratibha Wasan, Ashwani Kumar, Sunil Luthra How can banks and finance companies incorporate value chain factors in their risk management strategy? The case of agro-food firms Business Strategy and the Environment, 2022; ISSN: 1099-0836,
DOI: https://doi.org/10.1002/bse.3179
Prof. Pratibha Wasan, Ashwani Kumar, and Sunil Luthra Green Finance Barriers and Solution Strategies for Emerging Economies: The Case of India IEEE Transactions on Engineering Management, 2021; ISSN: 0018-9391,
DOI: https://doi.org/10.1109/TEM.2021.3123185
Prof. Vandana Bhama Macroeconomic variables, COVID-19 and the Indian stock market performance Investment Management and Financial Innovations, Vol. 19, No. 3, 2022, pp. 28-37; ISSN: 1812-9358,
DOI: http://dx.doi.org/10.21511/imfi.19(3).2022.03
Prof. Himanshu Joshi Asset Correlation and the Optimal Portfolio Size Determination - Case of Nifty 50 and NASDAQ 100 Indices Indian Journal of Research in Capital Markets, Vol. 9, No. 1, 2022, pp. 8-17; ISSN: 2394-3459,
DOI: https://doi.org/10.17010/ijrcm/2022/v9i1/170400
Prof. Arbuda Sharma, Sanjay Patro, Harish Chaudhry Brand identity and culture interaction in the Indian context: a grounded approach Journal of Advances in Management Research, Vol. 19, No. 1, 2022, pp. 31-54; ISSN: 0972-7981, DOI 10.1108/JAMR-12-2020-0361
Prof. Surendar Singh Is There Any Dichotomy between India’s New FTA Strategy and Its Trade Policy? Economic and Political Weekly, Vol (LVII), 24, pp. 25-28, 2022
Prof. Himanshu Joshi Dividend Policy and Buyback of Shares at ONGC Limited Case Centre-12200471, 2022
Prof. Varsha Khattri Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude International Journal of Online Marketing, Vol.12, No.1, pp. 1-14, 2022
Prof. Himanshu Joshi & Prof. Prachi Bhatt Stakeholder' and 'resource' labelled employee treatment practices and firm performance- A integrative review and implications for future research International Journal of Indian Culture and Business Management, Vol.25, No.4, pp. 473-494, 2022
Prof. Shilpi Jain Social mechanisms in crowdsourcing contests: a literature review Behaviour & Information Technology, Vol- 41, No- 5, pp.1080-1114, 2022

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