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Faculty Publication 2022

Author's Name Article Title Publications Details
Jitendra K. Das, Sanghamitra Buddhapriya (Eds.) Book “Adapting to Business during Covid-19 and other Issues” Bloomsbury, 2022, pp. 335, ISBN: 9789354355431.
Prof. Sourabh D. Kulkarni, Nabhi Bansal Chapter Title “Impact of Covid-19 on Indian Economy” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 1-32, ISBN: 9789354355431.
Prof. Vinaytosh Mishra, Tushar Kaistha Chapter Title “Impact of Covid-19 on the Elements of the Food Suply Chain: An Exploratory Study” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 33-56, ISBN: 9789354355431.
Prof. Anita Tripathy Lal, Mily Saxena Chapter Title “A study of Logistics and Distribution of Roti (Food), Kapda (Clothing), Makan (Shelter), and Sehat (Health) Among the Less Fortunate and Stranded People during the Covid-19” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 57-74, ISBN: 9789354355431.
Prof. Faisal Ahmed, Shipra Pundir Chapter Title “Potential Impact and Business-related Challenges of Covid-19 on Pharmaceutical Sector using AHP Modeling” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 75-91, ISBN: 9789354355431.
Prof. Mohita G. Sharma, Soumya Agarwal Chapter Title “Identify, Develop and Evaluate Marketing Strategies for Fast Moving Consumer Goods Companies: Study in the Context of Covid-19 Pandemic” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 92-105, ISBN: 9789354355431.
Prof. Anil Kumar Singh, Bhavana Asthana Chapter Title “Brand Response in Times of Crisis, vis-à-vis, Brand Equity” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 106-135, ISBN: 9789354355431.
Prof. Nirmalya Bandyopadhyay, Prachi Rohira Chapter Title “Educational Learning Online vs. Offline: Experience during Covid-19 Pandemic” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 136-163, ISBN: 9789354355431.
Prof. Subir Verma, Chhavi Duggal Chapter Title “Impact of Online Teaching on Student Learning: An Exploratory Study in the Times of Lockdown Caused by Covid-19 Pandemic” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 164-184, ISBN: 9789354355431.
Prof. Sriparna Basu, Akriti Chaplot Chapter Title “Indian Commodity Derivatives Market and Relation with Stock Market and VIX (Volatility Index) during Crisis Periods” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 185-212, ISBN: 9789354355431.
Prof. Gagan Sharma, Shrestha Mishra Chapter Title “Role of Profitability and Investment in Explaining Equity Returns Across Indian Markets” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 213-232, ISBN: 9789354355431.
Prof. Nirmalya Bandyopadhyay, Hitesh Ghai Chapter Title “A study of Future of Service Aggregators in India” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 233-261, ISBN: 9789354355431.
Prof. Vinay Dutta, Mugdha Krishan Chapter Title “Valuation and Comparative Financial Performance Analysis for Select Indian Fast Moving Consumer Goods Companies” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 262-302, ISBN: 9789354355431.
Prof. Somayya Madakam, Surbhi Singhal Chapter Title “Influence of Search Engine Optimisation on the E-Commerce Business” Edited Book “Adapting to Business during Covid-19 and other Issues” Jitendra K. Das, Sanghamitra Buddhapriya (Eds.), Bloomsbury, 2022, pp. 303-329, ISBN: 9789354355431.
Prof. Veepan Kumar, Prem Vrat, Ravi Shankar Factors Influencing the Implementation of Industry 4.0 for Sustainability in Manufacturing Global Journal of Flexible Systems Management, 2022; ISSN: 0972-2696,
DOI: https://doi.org/10.1007/s40171-022-00312-1
Prof. Tarun K. Soni, Amrinder Singh Firm Performance and R&D Investment Linkages: Study of India’s Top 500 Companies Journal of Developing Areas, Vol. 56, No. 3, 2022, pp.17-29; ISSN: 1548-2278,
DOI: https://doi.org/10.1353/jda.2022.0041
Prof. Tarun K. Soni, Akshita Arora Women participation in corporate boards: quantile regression approach Afro-Asian Journal of Finance and Accounting, 2022; ISSN: 1751-6455,
DOI: https://doi.org/10.1504/AAJFA.2021.10042446
Prof. Tarun K. Soni, A Rao, M Kumar MV, I A Moonesar, S Atalla, B. S. Prashanth, G Joshi, Thi Le, A Verma, H Marashdeh Cross Country Determinants of Investors’ Sentiments Prediction in Emerging Markets Using ANN Frontiers in Artificial Intelligence, Vol. 5, Article- 912403, 2022, pp.1-26; ISSN: 2624-8212,
DOI: https://doi.org/10.3389/frai.2022.912403
Prof. Pratibha Wasan, Ashwani Kumar, Sunil Luthra How can banks and finance companies incorporate value chain factors in their risk management strategy? The case of agro-food firms Business Strategy and the Environment, 2022; ISSN: 1099-0836,
DOI: https://doi.org/10.1002/bse.3179
Prof. Pratibha Wasan, Ashwani Kumar, and Sunil Luthra Green Finance Barriers and Solution Strategies for Emerging Economies: The Case of India IEEE Transactions on Engineering Management, 2021; ISSN: 0018-9391,
DOI: https://doi.org/10.1109/TEM.2021.3123185
Prof. Vandana Bhama Macroeconomic variables, COVID-19 and the Indian stock market performance Investment Management and Financial Innovations, Vol. 19, No. 3, 2022, pp. 28-37; ISSN: 1812-9358,
DOI: http://dx.doi.org/10.21511/imfi.19(3).2022.03
Prof. Himanshu Joshi Asset Correlation and the Optimal Portfolio Size Determination - Case of Nifty 50 and NASDAQ 100 Indices Indian Journal of Research in Capital Markets, Vol. 9, No. 1, 2022, pp. 8-17; ISSN: 2394-3459,
DOI: https://doi.org/10.17010/ijrcm/2022/v9i1/170400
Prof. Arbuda Sharma, Sanjay Patro, Harish Chaudhry Brand identity and culture interaction in the Indian context: a grounded approach Journal of Advances in Management Research, Vol. 19, No. 1, 2022, pp. 31-54; ISSN: 0972-7981, DOI 10.1108/JAMR-12-2020-0361
Prof. Surendar Singh Is There Any Dichotomy between India’s New FTA Strategy and Its Trade Policy? Economic and Political Weekly, Vol (LVII), 24, pp. 25-28, 2022
Prof. Himanshu Joshi Dividend Policy and Buyback of Shares at ONGC Limited Case Centre-12200471, 2022
Prof. Varsha Khattri Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude International Journal of Online Marketing, Vol.12, No.1, pp. 1-14, 2022
Prof. Himanshu Joshi & Prof. Prachi Bhatt Stakeholder' and 'resource' labelled employee treatment practices and firm performance- A integrative review and implications for future research International Journal of Indian Culture and Business Management, Vol.25, No.4, pp. 473-494, 2022
Prof. Shilpi Jain Social mechanisms in crowdsourcing contests: a literature review Behaviour & Information Technology, Vol- 41, No- 5, pp.1080-1114, 2022

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