Special Interest Group- Marketing (SigMa), is linked with Innovation on Campus. The team comprises 6 dynamic students with a natural flair for marketing. SigMa hosts a variety of marketing-related events during the academic year, including inter & intra college competitions, lectures, and workshops.
The academic year is inaugurated with Advishkaar, which spotlights one of the most important elements of the Marketing Mix: Advertising. SigMa hosts their flagship event during Genesis, Impersonate: Think Like A CMO, an inter-college real-life case study competition. UniAd: Be Distinct or Go Extinct, a branding and advertisement-based competition organized by SigMa to cut the edge off from Kotler and case presentations, with an on-the-spot battle of wits and creativity. The final trimester brings about Tipping Point, in which teams develop an STP (Segmentation, Targeting, Positioning) Model for a new product/service under an existing franchise. SigMa also hosts marketing seminars- Melange, wherein prominent marketing executives from the corporate environment are invited to impart their knowledge and experience & interact with the students.
SigMa also hosts workshops on topics such as ‘FMCG Sales and Marketing’ in collaboration with ForeVision & ‘Digital Brand Building’ in collaboration with Kraftshala, intended to impart students with hands-on marketing knowledge.
We seek to bridge the gap between what we learn in the classroom and how it is implemented in real-world circumstances. SigMa encourages you to be ingenious and think outside the box.
Event Description:
Melange - An event in which many well-known business executives share their expertise with students to assist them to get insight into the actual corporate world and grow into future leaders.
FMCG Scientific Sales & Marketing workshop - A workshop to gain in-depth knowledge and application of Sales concepts both in theory as well as excel from an expert in the FMCG industry.
Advishkaar - A competition in which participants link brands/products to movies/TV series/cartoons/web series with thought-provoking and ingenious digital posters.
Tipping Point - A competition in which participants have to act as the marketing head of the company and conduct a Segmentation, Targeting and Positioning model of a new product to be introduced or service to be implemented into the market.
Digital Marketing & Product Management Workshop - A workshop to learn essential skills of digital marketing and product management
Impersonate: Think Like a CMO - An inter-college marketing case-study based competition held at the annual cultural fest of FORE where all the participants have to think like CMOs and come up with different and innovative
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
