Innovation on Campus and the Special Interest Group- Marketing (SigMa) are related. Six vibrant students on the team have a natural aptitude for marketing.
All throughout the year, Team SigMa hosts a wide variety of activities for you, including marketing-related lectures, real-life case study competitions, and inter-college competitions. We also host marketing seminars- Melange, wherein prominent marketing executives from the corporate environment are invited to impart their knowledge and experience & interact with the students. Every year, we make an effort to improve on the preceding one.
We seek to bridge the gap between what we learn in the classroom and how it is implemented in real-world circumstances. SigMa encourages you to be ingenious and think outside the box.
Some of the events organized by the team are as follows:
Melange - : An event in which many well-known business executives share their expertise with students to assist them to get insight into the actual corporate world and grow into future leaders.
FMCG Scientific Sales & Marketing workshop - : A workshop to gain in-depth knowledge and application of Sales concepts both in theory as well as excel from an expert in the FMCG industry.
Advishkaar - : A competition in which participants link brands/products to movies/TV series/cartoons/web series with thought-provoking and ingenious digital posters.
Tipping Point - : A competition in which participants have to act as the marketing head of the company and conduct a Segmentation, Targeting and Positioning model of a new product to be introduced or service to be implemented into the market.
Digital Marketing & Product Management Workshop - : A workshop to learn essential skills of digital marketing and product management.
Impersonate: Think Like a CMO - : An inter-college marketing case-study-based competition held at the annual cultural fest of FORE where all the participants have to think like CMOs and come up with different and innovative.
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
