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The Special interest group for Marketing (SigMa), is synonymous with creativity on campus. The group comprises of enthusiastic students who have a deep rooted love for marketing. SigMa organizes marketing related events throughout the academic year and invites imminent faces from the Corporate World to interact with the batch.
Advishkaar is the first event of the year, focusing on one of the most visible parts of the Marketing Mix- Advertising. Further, the SIG organizes two events during Genesis, ‘Impersonate: Think Like a CMO’ and ‘UniAd’, which give participants a chance to strategize, hone their selling skills, build their own brands, and apply their learning in real life case scenarios. Last year, a new volunteer-based peer-to-peer learning event- 'Mark-Talks’ was also introduced. The group works under the guidance of Dr. Payal Kapoor (Area Chair- Marketing) who constantly helps SigMa to deliver its best.
We aim to bridge the gap between what we learn in the classrooms and how it is applied in real world scenarios. SigMa pushes you to be creative and think out of the box.
Vanshika Rawat (Coordinator)
Aditi Thapar (Co-Coordinator)
Aditya Sharma (Member)
Arnesh Mazumdar (Member)
Bhavesh Khanal (Member)
Rahil Mehta (Member)
Prof. Payal S. Kapoor
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FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.