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Faculty Publication 2021

Author's Name Article Title Publications Details
Prof. Shilpi Jain, Soni Agrawal Perceived Vulnerability of Cyberbullying on Social Networking Sites: Effects of Security Measures, Addiction and Self-Disclosure Indian Growth and Development Review, Vol. 14, No. 2, 2021, pp.149-171, ISSN: 1753-8254
Prof. Varsha Khattri FOGG: Riding on the Wave of Differentiation Case Centre-522-0025-1, 2022
Prof. Pratibha Wasan CDEL Turnaround- Positive PR or Reality? Case Centre-122-033-1, 2022
Prof. Payal S Kapoor Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels Journal of Travel Research, Vol.61, No.5, pp. 1138-1155. 2022
Prof. Roopesh Kaushik Understanding Cooperatives as Social Enterprises Economic and political Weekly, Vol- LVII No- 5, 2022
Prof. Sanghamitra Buddhapriya Predicament of the unorganised workers in the construction sector with a special reference to lockdown due to COVID-19 Abhigyan, Vol.39, No.3, pp. 46, 2022
Prof. Ansh Gupta Online Education: A Booming Product for Institutes Post- Covid-19? Marketing Education Review, Vol.31, No.3, pp. 262-272, 2021
Prof. Shirsendu Nandi Chapter Title “Effect of the COVID-19 on decent work, economic growth and world trade Elsevier” Elsevier, US International, 2022
Prof. Shirsendu Nandi Chapter Title “Disaster risk management during COVID-19 pandemic” Elsevier, US International, 2022
Prof. Faisal Ahmed Book “The Belt and Road Initiative :Geopolitical and Geoeconomic Aspects” Routledge (Taylor & Francis Group) London and New York, 2022
Prof. Anita Lal CSR initiatives by Small and Medium Enterprises in the National Capital Region of India Routledge (Taylor & Francis Group) London and New York, 2021
Prof. Shallini Taneja Leveraging Social Media to Amplify CSR Programmes Routledge (Taylor & Francis Group) London and New York, 2021
Prof. Anil K. Singh Business Continuity During Adversity and Strategies to Revive Certain Sectors International Journal of Sociotechnology and Knowledge Development Volume 14, Issue 2, 2021
Prof. Prachi Bhatt Chapter Title “Surviving Through Religious Coping and Intrinsic Spirituality: A Study of Working Professionals During COVID-19” IGI Global, International, 2022
Prof. Shirsendu Nandi Chapter Title “Food safety, hygiene, and awareness during combating of COVID-19”, 2021 Edited Book Dehghani, M.H., Karri, R.R. & Roy, S. (Eds.) Environmental and health Management of Novel Coronavirus disease. (COVID-19), Pages 305-324, Elsevier Publication
Prof. Aarti Singh Chapter Title “Influence of Digital Issues on Cloud-Based Higher Education Quality” Edited Book S.L. Gupta, Nawal Kishor, Niraj Misra, Digitalization of Higher Education using Cloud Computing, Pages 193-210, Taylor & Francis, CRC Press, U.S.A.
Prof. Aarti Singh An Overview of Wsate Management (FLY ASH): A Lifecycle Analysis Approch to Sustainability Edited Book Robert Brinkmann, The Palgrave handbook of global Sustainability, Pages 431-446, Palgrave Macmillan, Cham
Prof. Chandra Sekhar Does brand credibility matter? The case of organic food products British Food Journal Volume 124, No-3, 2022, pp.987-1008,
Prof. Gourav Gupta CEO’s educational background, economic policy uncertainty and investment-cash flow sensitivity: evidence from India Applied Economics Volume 54, Issue 5, 2022
Prof. Gourav Gupta CEO's education and investment–cash flow sensitivity: an empirical investigation International Journal of Managerial Finance Volume 17, Issue 4, 2020, pp. 589-618
Prof. Ayushi Sharma & Rakesh Mohan Joshi M-Coupon's sharing behaviour on social media South Asian Journal of Business Studies Volume 10 No. 3, 2021, pp.278-304,
Prof. Payal S Kapoor Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA Online Information Review, Vol. 46 No. 1, 2022, pp. 22-39.
Prof. Basant Kumar Potnuru Indian economic growth, Covid-19 and business: The way ahead Indian Journal of Economics and Development Vol. 18 No. 1, 2022, pp. 55-65
Prof. Alok Kumar Innovation Diffusion-Based Adoption Behavior of New Products and Its Inventory Policies International Journal of E-Adoption Vol.14, No.1, 2022, pp. 1-28
Prof. Mohita G Sharma Chapter Title “Frontiers of Blockchain for Railways” Edited Book Ali Emrouznejad, Vincent Charles, “Big Data and Blockchain for Service Operations Management”, Pages 293-307, Springer, Cham Publication
Prof. Ambrish Gupta Bharat Electronics Ltd: Interim Financial Reporting- Continuing Evaluation of Quarterly Financial Results for Investment Decisions Case Centre, 121-0125-1, 2021
Prof. Sunita Daniel It’s Fraud! Applications of Machine Learning Techniques for Detection of Fraudulent Digital Advertising Webology, Volume 19, No 1, 2022
Prof. Sourabh D. Kulkarni An Integrated AHP-MABAC Approach for Electric Vehicle Selection Research in Transportation Business & Management, Volume 41, December 2021
Prof. Vandana Gupta The saga of bhushan steel: could credit risk models predict bankruptcy Case Centre, 121-0142-8, 2022
Prof. Vandana Gupta Do rating changes signal abnormal returns in stock? Evidence from India JIMS8M The Journal of Indian Management & Strategy, Vol. 26, No-3, pp. 26-34, 2021
Prof. Chetna Chauhan Just One More Episode: Exploring Consumer Motivations for Adoption of Streaming Services Asia Pacific Journal of Information Systems, Vol. 31 No. 1, pp. 17-42, 2021
Prof. Chetna Chauhan Technology-Driven Responsiveness in Times of COVID-19: A Fuzzy Delphi and Fuzzy AHP-Based Approach International Journal of Global Business and Competitiveness, Volume 16, supplement issue 1, pp. 48-61, December 2021
Prof. Chetna Chauhan Drivers and barriers of circular economy business models: Where we are now, and where we are heading Journal of Cleaner Production, Volume 333, 130049, 2022
Prof. Sourabh D. Kulkarni Unifying Efforts to Rebound Operational Excellence and Export Competitiveness International Journal of Global Business and Competitiveness Volume 16, supplement issue 1, pp.1-15, December 2021
Prof. Arghya Ray Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries International Journal of Global Business and Competitiveness Volume 16, supplement issue 1, pp. 77-88, December 2021
Prof. Aditya Banerjee Repercussions of covid-19: is the Indian economy setting up for a perfect crisis Journal of Tianjin University Science and Technology.
Vol 54, No 12, pp. 105-116
Prof. Vinaytosh Mishra Examination of Self-Medication Using Taguchi Method - A Case of Rural India Pacific Business Review (International), Volume 14, Issue 4, Pages 76-84
Kumar, Alok & Sudeep, S. Impact of Factors Affecting Customer Satisfaction in e-commerce among Indian Consumers: an empirical study International Journal of Indian Culture and Business Management, Volume 24, Issue 1, PP-81-102, 2021
Ahmed, Faisal Chapter Title “China’s Growing Engagement in South Asia: Indian Perspectives”2021. Crossing the Himalayas, Buddhist Ties, Regional Integration and Great-Power Rivalry, Nian Peng, Ghulam Ali, Yi Zhang, Pages 59-76, Book ISBN-978-981-16-5807-5, Routledge Publication
Das, J.K &. Arora, Hitesh Book “Decoding the Indonesian Archipelago Views” 2021. Book, Pages 161, ISBN: 978-93-89714-16-6, Bloomsbury Publication.
Kumar, Alok Academic burnout and student engagement: a moderated mediation model of internal locus of control and loneliness Journal of International Education in Business, Vol. 14, No.2, pp- 219-239, 2021.
Jain, Shilpi, Basu, Sriparna & Kaur, Sumeet Interactive voice assistants – Does brand credibility assuage privacy risks? Journal of Business Research, 139, pp. 701-717, 2022.
Ray, Arghya Relationships between the " Big Five" personality types and consumer attitudes in Indian students towards augmented reality advertising Aslib Journal of Information Management, Vol. 73, No-6, pp. 967-991, 2021
Tripathi, Rakhi Chapter Title “Use of Web Analytics and Social Listening to Attract International Students”, 2021 Edited Book belal Shneikat, chian Cobanoglu & Cem Tanova Global Perspectives on Recruiting International Students: Challenges and Opportunities, Pages 65-79, Book ISBN-978-1-83982-518-7 Emerald Publication
Mishra, Vinaytosh Chapter Title “Framework for the Adoption of Healthcare 4.0 – An ISM Approach” 2022 Edited Book Vikram Bali, Vishal Bhatnagar, Sapna Sinha, Prashant Johri, Disruptive Technologies for Society 5.0: Exploration of New Ideas, Techniques, and Tools, Pages 235-247, Book ISBN-978-0-367-24078 CRC Press, Taylor & Francis Group Publication
Ahmed, Faisal Chapter Title “Business Diplomacy and Lobbying during Pandemic" 2022 Edited Book Vikas Kumar & Gaurav Gupta, Strategic Management During a Pandemic, Pages 31-58, Book Routledge Publication, ISBN-978-0-367-64647-9
Dr. N. D. Vohra & Dr. Hitesh Arora Book "Quantitative Techniques in Management", 6ed., 2022 Edited Book, Pages 832, ISBN: 978-93-5460-083-8, McGraw-Hill Publication
Dr. Jitendra K.Das, Shallini Taneja and Hitesh Arora Book “Corporate Social Responsibility and Sustainable Development”, 2021 Book, Pages 251, ISBN: 978-1-032-18954-3, Routledge Publication
Pandey, Ashutosh & Kulshrestha, Ruchika Service blueprint 4.0: a service design for hotels beyond COVID-19 Worldwide Hospitality and Tourism Themes, Vol. 13 N0. 5, pp. 610-621, 2021
Pandey, Ashutosh Chauhan, Hemant Mishra, Saurabh & Rai, Shashi Kant Modelling the predictors of consumers' online purchase intention of green products: the role of personal innovativeness and environmental drive Environment, Development and Sustainability, Vol. 23, pp. 16769-16785, 2021
Sekhar, Chandra & Raina, Reeta Towards more sustainable future : assessment of sustainability literacy the future managers in India Environment, Development and Sustainability, Vol. 23, No. 11, pp. 15830-15856, 2021
Sharma G. Mohita & Sharma, S.M. Causal system scenario tool for near miss accident analysis IIM Kozhikode Society and Management Review, Doi:10.1177/22779752211015521
Pandey, Ashutosh & Kulshrestha, Ruchika Chapter Title “ Sustainability of tourism after the SARS pandemic : Revisiting the past experiences” 2021 Edited Book Kulshrestha, Sharad KumarVirus Outbreaks and Tourism Mobility, Pages 75-94, Book ISBN-978-1-80071-335-2 Emerald Publication
Prof. Vinaytosh Mishra & Prof. Mohita G. Sharma Telemedicine as frugal intervention to health care: A case of diabetes management International Journal of Healthcare Management, 2021
Prof. Vinaytosh Mishra & Prof. Mohita G. Sharma Framework for Promotion of Medical Tourism: A Case of India International Journal of Global Business and Competitiveness, 2021
Prof. Ambrish Gupta Nestle India Ltd: Assessment of Financial Impact of Related Party Transactions on the Reporting Entity Case Centre, 121-0076-1, 2021
Prof. Vandana Gupta Evaluating the Credit Quality of NHPC with EIIF Analysis Case Centre, 121-0081-1, 2021
Prof. Mohita Gangwar Sharma Supply Chain, Geographical Indicator and Blockchain: Provenance Model for Commodity International Journal of Productivity and Performance Management,, 2021
Prof. Faisal Ahmed Deciphering the motives, barriers and integration of Syrian refugee entrepreneurs into Turkish society: a SEM approach Digital Policy, Regulation and Governance, Volume 23, Issue 1, pp.59-76, 2021
Prof. Prachi Bhatt & Prof. Sanghamitra Buddhapriya Intrinsic motivational potential and its effect on academic performance, life-satisfaction and procrastination: a study of MBA students International Journal of Indian Culture and Business Management, Vol.22, No.4, 2021
Prof. Ambrish Gupta Reliance Industries Limited: Impact of COVID-19 on the Financial Statements Case Centre, 121-0051-8, 2021
Prof. Somayya Madakam Social Media/Networking: Applications, Technologies, Theories JISTEM Journal of Information System Technology Management, Vol.18, 2021
Prof. Somayya Madakam Chapter Title “Software Engineering Analytics—The Need of Post COVID-19 Business: An Academic Review” 2021 Edited Book Srikanta Patnaik, Kayhan Tajeddini & Vipul Jain, Computational Management, Pages 231-251, Book ISBN-978-3-030-72928-8 Springer Publication
Prof. Alok Kumar Chapter Title “ Supply Chain Scheduling Using an EOQ Model for a Two-Stage Trade Credit Financing with Dynamic Demand ” 2021 Edited Book Srikanta Patnaik, Kayhan Tajeddini & Vipul Jain, Computational Management, Pages 219-230, Book ISBN-978-3-030-72928-8 Springer Publication
Bandyopadhyay, Nirmalya, Bharadhwaj, Sivakumaran, Patro, Sanjay & Kumar, Ravi Shekhar Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying? An empirical investigation Journal of Retailing and Consumer Services Vol-61, July, 2021
Kapoor, P.S. and Singhal, V. Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising Journal of Social Marketing, Vol. 11 No. 2, pp. 124-147, 2021
Kapoor, P.S. & Madan, Simram Kaur Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory International Journal of Online Marketing Volume 11 • Issue 2 • April-June 2021
Kapoor, P.S., Balaji, M.S. & Jiyng, Yangyang Effectiveness of sustainability communication on social media: role of message appeal and message source International Journal of Contemporary Hospitality Management, Vol. 33 No. 3, pp. 949-972.

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