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Faculty Publication 2021

Author's Name Article Title Publications Details
Kapoor, P.S. and Singhal, V. Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising Journal of Social Marketing, Vol. 11 No. 2, pp. 124-147, 2021
Prof. Payal Kapoor & Simran Kaur Madan, Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory International Journal of Online Marketing Volume 11 • Issue 2 • April-June 2021
Prof. Payal Kapoor, M.S. Balaji & Yangyang Jiang Effectiveness of sustainability communication on social media: role of message appeal and message source International Journal of Contemporary Hospitality Management, Vol. 33 No. 3, pp. 949-972.

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.