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|Author's Name||Article Title||Publications Details|
|Kapoor, P.S. and Singhal, V.||Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising||Journal of Social Marketing, Vol. 11 No. 2, pp. 124-147, 2021|
|Prof. Payal Kapoor & Simran Kaur Madan,||Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory||International Journal of Online Marketing Volume 11 • Issue 2 • April-June 2021|
|Prof. Payal Kapoor, M.S. Balaji & Yangyang Jiang||Effectiveness of sustainability communication on social media: role of message appeal and message source||International Journal of Contemporary Hospitality Management, Vol. 33 No. 3, pp. 949-972. https://doi.org/10.1108/IJCHM-09-2020-0974|
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