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Faculty Publication 2021

Author's Name Article Title Publications Details
Prof. Vandana Gupta Evaluating the Credit Quality of NHPC with EIIF Analysis Case Centre, 121-0081-1, 2021
Prof. Mohita Gangwar Sharma Supply Chain, Geographical Indicator and Blockchain: Provenance Model for Commodity International Journal of Productivity and Performance Management,, 2021
Prof. Faisal Ahmed Deciphering the motives, barriers and integration of Syrian refugee entrepreneurs into Turkish society: a SEM approach Digital Policy, Regulation and Governance, Volume 23, Issue 1, pp.59-76, 2021
Prof. Prachi Bhatt & Prof. Sanghamitra Buddhapriya Intrinsic motivational potential and its effect on academic performance, life-satisfaction and procrastination: a study of MBA students International Journal of Indian Culture and Business Management, Vol.22, No.4, 2021
Prof. Ambrish Gupta Reliance Industries Limited: Impact of COVID-19 on the Financial Statements Case Centre, 121-0051-8, 2021
Prof. Somayya Madakam Social Media/Networking: Applications, Technologies, Theories JISTEM Journal of Information System Technology Management, Vol.18, 2021
Prof. Somayya Madakam Chapter Title “Software Engineering Analytics—The Need of Post COVID-19 Business: An Academic Review” 2021 Edited Book Srikanta Patnaik, Kayhan Tajeddini & Vipul Jain, Computational Management, Pages 231-251, Book ISBN-978-3-030-72928-8 Springer Publication
Prof. Alok Kumar Chapter Title “ Supply Chain Scheduling Using an EOQ Model for a Two-Stage Trade Credit Financing with Dynamic Demand ” 2021 Edited Book Srikanta Patnaik, Kayhan Tajeddini & Vipul Jain, Computational Management, Pages 219-230, Book ISBN-978-3-030-72928-8 Springer Publication
Bandyopadhyay, Nirmalya, Bharadhwaj, Sivakumaran, Patro, Sanjay & Kumar, Ravi Shekhar Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying? An empirical investigation Journal of Retailing and Consumer Services Vol-61, July, 2021
Kapoor, P.S. and Singhal, V. Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising Journal of Social Marketing, Vol. 11 No. 2, pp. 124-147, 2021
Kapoor, P.S. & Madan, Simram Kaur Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory International Journal of Online Marketing Volume 11 • Issue 2 • April-June 2021
Kapoor, P.S., Balaji, M.S. & Jiyng, Yangyang Effectiveness of sustainability communication on social media: role of message appeal and message source International Journal of Contemporary Hospitality Management, Vol. 33 No. 3, pp. 949-972.

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