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Faculty Publication 2024

Author's Name Article Title Publications Details
Prof. Nirmalya Bandyopadhyay Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations Marketing Intelligence & Planning, 2024, ISSN: 0263-4503; DOI:
Prof. Nirmalya Bandyopadhyay, Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty Indian Journal of Marketing, Vol. 54, No. 2, 2024, ISSN: 0973-8703, DOI:
Prof. Vandana Bhama Does an increase in portfolio volatility create more returns? Evidence from India Investment Management and Financial Innovations, Vol. 21, No. 2, 2024, pp. 345-354, ISSN: 1810-4967; DOI:
Prof. Anil Kumar Singh Guest Editorial - Creating Value in a Business Ecosystem Journal of Creating Value, Vol. 10, No. 1, 2024, pp. 8-10, ISSN: 2394-9643; DOI:
Prof. Pramod Chandra A phenomenological study of tourists' categories in the Indian Himalayan Region International Journal of Tourism Research, Vol. 26, No. 3, 2024, e2656, ISSN: 1099-2340; DOI:
Prof. Shilpi Jain, Prof. Sriparna Basu, Yogesh K. Dwived Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance Industrial Marketing Management, Vol. 119, 2024, pp. 218-237, ISSN: 0019-8501; DOI:
Prof. Sriparna Basu, Prof. Shilpi Jain, Prof. Sumeet Kaur Manifestation of Culture in B2C Websites of Digitally Transformed Businesses in Emerging Asian Economies Journal of Global Information Technology Management, Vol. 27, No. 2, 2024, pp. 119-147, ISSN: 1097-198X; DOI:
Prof. Gaurav Gupta Geopolitical risk and investment-cash flow sensitivity: does the age of the CEO matter? Empirical evidence from emerging economy Applied Economics, 2024, ISSN: 0003-6846; DOI:
Prof. Tarun Kumar Soni, The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach Indian Journal of Marketing, Vol. 54, No. 4, 2024, pp. 46-59, ISSN: 0973-8703; DOI:
Prof. Surabhi Koul, Aditya S. Kasar Research Landscape of Sustainable Marketing: Thematic Analysis and Future Trends Vision: The Journal of Business Perspective, 2024, ISSN: 0972-2629; DOI:
Prof. Tarun Kumar Soni Hedging price risk through commodity derivatives: a case of Sethi Jewellers Emerald Emerging Markets Case Studies, Vol. 14, No. 2, 2024, pp. 1-26, ISSN: 2045-0621; DOI:
Prof. Sunanda Nayak, Vijay Pereira, Bahar Ali Kazmi, Pawan Budhwar To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market-India Journal of Business Ethics, 2024, ISSN: 0167-4544; DOI:
Prof. Aditya Banerjee, Sayantan Kundu Efficiency of financial production process and its dependence on price anchors: Evidence from India IIMB Management Review, Vol. 36, No. 1, 2024, pp. 56-70, ISSN: 0970-3896; DOI:
Prof. Rahul Pratap Singh Kaurav, Vishesh Singh Chauhan, Ana Brochado Finding a Space for a New Product in a Cluttered Market: A Qualitative Approach to Segmentation Abhigyan, Vol. 41, No. 4, 2023, pp. 41-52, ISSN: 0970-2385; DOI:
Prof. Subir Verma, Rajwinder Kaur, Nidhi Kapoor Bhasin Does Employer Branding Shake Application Intentions of Potential Employees? Global Business Review, 2024, ISSN: 0972-1509; DOI:
Prof. Sriparna Basu, Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail Asia Pacific Journal of Marketing and Logistics, 2024, ISSN: 1355-5855; DOI:
Prof. Roopesh Kaushik Dairy Cooperatives in India: A Review Economic & Political Weekly, Vol. 59, No. 9, 2024, pp. 35-41, ISSN: 0012-9976
Prof. Varsha Khattri, Vivek Singh Tomar Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market Indian Journal of Marketing, Vol. 54, No. 2, 2024, pp. 27-43, ISSN: 0973-8703; DOI:
Prof. Shilpi Jain, Pallavi Srivastava Does Materialism Make Indian Millennials Miserable or Is It a Key to Life Satisfaction? Exploring the Moderating Role of Gratitude Management and Labour Studies, 2024, ISSN: 0258-042X; DOI:
Prof. Arbuda Sharma, Ravi Gandhia, Charru Hasti Case evidenced total interpretive structural modelling of service -network disintegration in Indian telecommunication sector Journal of Information Technology Case and Application Research, 2024, ISSN: 1522-8053; DOI:
Prof. Amarnath Mitra, Souvik Banerjee, Sangram Kesari Jena, Debaditya Mohanti Influence of foreign institutional holding on corporate risk-return profile: a panel quantile regression analysis Cogent Economics & Finance, Vol. 12, No. 1, 2302637, 2024, pp. 1-17, ISSN: 2332-2039; DOI:
Prof. Faisal Ahmed, Pushkar Pushp Toward a future discourse on global value chains Critical Perspectives on International Business, 2024, ISSN: 1742-2043; DOI:
Prof. Anil Kumar Singh, Prof. Sriparna Basu, Sonika Jha Corporate engagement with start-ups (CEWS): a systematic review of literature and future research agenda European Business Review, 2024, ISSN: 0955-534X; DOI:
Prof. Antarpreet Singh, Jatin Pandey Artificial intelligence adoption in extended HR ecosystems: enablers and barriers. An abductive case research Frontiers in Psychology, Vol. 14, 2024, pp. 1-13, ISSN: 1664-1078; DOI:
Prof. Sanghamitra Buddhapriya, Aparajita Mohapatra Impact of Technostress on the Academic Performance of Business School Students: Moderating Role of Self-efficacy Indian Journal of Industrial Relations, Vol. 59, No. 3, 2024, pp. 393-410, ISSN: 0019-5286
Prof. Surabhi Koul, Prof. Rahul Pratap Singh Kaurav, Aayushi Sharma Chapter Title “I Am Confused: Coping With Customer Confusion in Metaverse Shopping” Edited Book “Immersive Technology and Experiences: Implications for Business and Society” by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda; Palgrave Macmillan, 2024, pp. 235-246, ISBN: 9789819988334
Prof. Tarun Kumar Soni, Debi Prasad Satapathy, Pramod Kumar Patjoshi Unveiling the Nexus: Exploring the Impact of Corporate Governance on the Financial Performance of Acquiring Companies in the Indian Context Journal of Risk and Financial Management, Vol. 17, No. 1, 2024, pp. 1-19, ISSN: 1911-8066; DOI:

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