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Faculty Publication 2019

Author's Name Article Title Publications Details
Yadav, Mayank., Joshi, Yatish., Sangroya, Deepak., & Srivastava, Anugamini Priya Modelling the predictors of young consumers sustainable consumption intention International journal of non-profit and voluntary sector markets, Vol 24, No-4, 2019: pp. 1-14, 2019 ISSN: 1465-4520 eISSN: 1479-103X
Gupta, Ambrish Pawan Hans Limited : Windows Dressing in Financial Statements Case Centre UK, 2019 Reference No-119-0072-1
Taneja, Shallini., & Narula, Anupam Examining Factors Affecting Consumer’s Attitude towards the Imported Decorative LED Lighting Products in India Abhigyan, Vol 37, No-3, PP. 23-32, 2019 ISSN: 0970-2385
Khattri, Varsha, Zomato: Crisis In Communication Case Centre UK,519-0166-1
Bhatt, Prachi Employees’ Perception about change in jobs and organizational orientations International Journal of Employment Studies, Vol 27, No.1, pp.34-63, 2019; ISSN:1039-6993
Raina, Reeta Interpersonal assertive communication behavior of Indian millennials The Indian Journal of Industrial Relations, Vol 55, No.2, pp. 321-337, 2019; ISSN:0019-5308
Joshi, Himanshu Cash Holding or Net Debt, which is More Relevant for Indonesian firms? The South East Asian Journal of Management, Vol. 13 No. 1, 2019, pp:18-36; ISSN :1978-1989; E-ISSN:2355-6641
Kumar, Alok & Kumar, Chanda, U. Optimization of EOQ Model for New Products Under Multi-Stage Adoption Process International Journal of Innovation and Technology Management, Vol. 16. No. 2, 2019, 1950015-1-25; ISSN:0219-8770 ; E-ISSN:1793-6950
Khattri, Varsha., De, Abhik., & Sethi, Rashmi Pitch Imperfect : A Study on Advertising that Hides Case Centre UK, 2019 Case Reference No.519-0116-8
Kumar, Alok & Chanda, Udayan Optimal ordering policy for short life-cycle products under credit financing with dynamic adoption in supply chain Journal of Management Analytics Vol 6, No.3,2019: pp.269-301 DOI/10.1080/23270012.2019.1614488 Issn: 2327-0012 (print) E-Issn: 2327-0039
Daniel, Sunita & Budfhwar, Nisha A model for malaria transmission dynamics with varying human interaction coefficients International Journal of Simulation, Systems, Science and Technology Vol 20, No.4, pp:2.1-2.9, 2019 Available at DOI 10.5013/IJSSST.a.20.04.02 ISSN : 14738031 print, 1473804X online
Madakam ,Somayya & Uchiya ,Takahiro Chapter Title : Industrial Internet of Things (IIoT): Principles, Processes and Protocols In The Internet of Things in the Industrial Sector Zaigham Mahmood(ed) Page No. :35-53, 2019 Springer Publication Switzerland, ISBN:978-3-030-24891-8
Bhama, Vandana; Pramod Kumar Jain & Surendra Singh Yadav Pecking Order Test at Varying Debt Levels: A Comparative Study of Indian and Chinese Firms Journal of Emerging Market Finance, Vol.18, No.2, 2019, pp.237-261 eISSN: 0973 - 0710 | ISSN: 0972 - 6527
Joshi, Himanshu Product Market Interventions and Stock Returns : Evidence from Automobile Manufacturing Firms from India Indian Journal of Research in Capital Markets, Vol.6, No.2, 2019, pp. 20-27 ISSN 2394 - 3459
Sharma, Mohita Gangwar Vistara: The U-turn in Catering Case Centre UK, Case Study Reference No. 619-0034-1
Ahmed, Faisal., & Kaur, Sumeet India's Export Potential with the Arctic Council Countries: A Gravity Model Estimation Pacific Business Review International. Vol. 11 No.11, 2019 pp. 72-85, ISSN Print: 0974-438X , e-ISSN: 0974-438X
Das, K, Jitendra., Jain, Shilpi., Basu, Sriparna., & Majumdar, Bishakha Organic Wellness: Influencing Customer Decisions Via Cause Marketing Ivey Publishing, Case Study Reference No. 9B19A030, 2019
Daniel, Sunita., Budhwar, Nisha A Study of the Effect of Infective Immigrants in the Transmission of malaria & Dengue by Simulation Journal of Advanced Research in Dynamical and Control Systems, Vol. 11,No.06, 2019pp.1176-1181, ISSN Print: 1943-023X
Daniel, Sunita., Budhwar, Nisha Comparison of the Transmission Dynamics of SIR Age Structured Model in Malaria and dengue International journal of simulation systems Science & Technology, Vol. 20, No.3, 2019 pp.5.1-5.5, ISSN Print: 1473-8031, e-ISSN: 1473-804x
Zameer, Asif., Khan, Irfanullah Consumer Preference of Private Universities Branding under ‘International’ Tag International Journal of Management, Technology and Engineering, Vol. 9, No. 5, 2019, pp. 5760-5766, ISSN: 2249-7455
Taneja, Shallini., Taneja, Pawan Kumar., Rao, Umesh Sahaj: A Sustainable Development PPP Model for Empowering Rural Lives Case Centre UK, Case Reference No. 719-0039-1, 2019
Bhatt, Prachi Perceived National Culture and Behavioural Preference of Professionals Experiencing Corporate Culture - A Study of Emerging Country Multinationals Pacific Business Review International. Vol. 11 No. 10, 2019 pp. 99-108, ISSN Print: 0974-438X, e-ISSN: 0974-438X
Bhatt, Prachi BATNA: Perceived Leverage through Positive Illusion in Conflicts Conflict Studies Quarterly, Issue 28, 2019, pp. 16-32, ISSN Print: 2285-7605, e-ISSN: 2285-7605
Raina, Reeta., & Marchewka, Malgorzata. Chapter Title “FORE - UEK Telecollaboration 2017’ – virtual exchange in business studies ” Edited Book Anna Turula, Malgorzata Kurek, and Tim Lewis (eds.) Telecollaboration and virtual exchange across disciplines: in service of social inclusion and global citizenship, pp. 49-55, July 2019, France:
Mishra, Vinaytosh Fuzzy Model for Risks Assessment in a Healthcare Supply Chain Pacific Business Review International,Vol. 11 No. 9, 2019 pp. 50-61, ISSN Print: 0974-438X, e-ISSN: 0974-438X
Kapoor, Payal. S., Jayasimha, K. R., Gunta, Srinivas., & Sadh, Ashish. Facebook Ewom: Self-Shared Versus System-Generated Credibility Cue International Journal of Online Marketing, Vol. 9 No. 3, 2019 pp. 23-48, ISSN Print: 2156-1753, e-ISSN: 2156-1745
Sharma, Mohita Gangwar., & Kumar, Sunil Vendor Selection for a Power Project Case Centre UK, Case Reference No. 619-0019-1, 2019
Gupta, Ambrish A Study into the Acceptance Level of Corporate Governance Code 2008 by Dutch Listed Companies Indian Journal of Finance, Vol. 13 No. 5, 2019, pp. 25-36, ISSN Print: 0973-8711
Madakam, Somayya., Ramaswamy, R., & Hema, Date Quality of Life @Palava Smart City: A Case Study Global Business Review, Vol. 20 No. 3, 2019, pp. 708-742, , ISSN Print: 0972-1509, ISSN Online: 0973-0664
Raina, Reeta & Marchewka, Malgorzata FORE - UEK Telecollaboration 2017 – virtual exchange in business studies (online journal) 2019, pp 1-7 DOI:
Zameer, Asif Understanding the Evolution in the Concepts of Organized Retailing in India Asian Journal of Research in Business Economics and Management (online jounal ) Vol. 9, No. 2, February 2019, pp. 1-16. ISSN 2249-7307
Joshi, Himanshu Joshi & Bhatt, Prachi Fair Employee Treatment and Financial Characteristics of Firms Theoritical Economics Letters, Vol 6 No.1, 2019, pp 929-946, ISSN Print: 2162-2078 ISSN online: 2162-2086
Harshita., Singh, Shveta & Yadav, Surendra S. Unique Calendar Effects in the Indian Stock Market: Evidence and Explanations Journal of Emerging Market Finance, Vol. 18, No. (1S) 2019, pp 35S-58S, ISSN Print: 0972-6527 ISSN online: 0973-0710
Jain, Shilpi., Kumar, Alok & Aeron, Prageet Revisiting Trust toward E-Retailers among Indian Online Consumers Journal of Internet Commerce, Vol. 18 No. 1, 2019,pp 45-72, ISSN: 1533-2861,  e-ISSN: 1533-287X
Swaminathan, Freda Methods for Stimulating Creativity and Innovation in Marketing Abhigyan, Vol 36 No. 4, January – March 2019, pp 20-29, ISSN : 0970-2385
Potnuru, Basant & Khadria, Binod Chapter Title “Have the “London Dreams” of Indian Doctors Come to an End? S. Irudaya Rajan (eds.), India Migration Report 2018, Migrants in Europe, pp 175-191, 2019, Routledge Taylor & Francis Group, London and New York
Gupta,  Ambrish Economic Value Added at Hindustan Unilever Limited The Case Centre, North America, Case Reference no. - 119-0004-1
Mishra, Vinaytosh, Samuel, Cherian & Sharma, K S Patient’s Utility for Various Attributes of Diabetes Care Services IIMT Kozhikode Society and Management Review, Vol. 8 No 1, 2019 pp 1-9, Print ISSN : 2277-9752 Online Print ISSN : 2321-029X

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