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Communication Area

Prof. Sriparna Basu

PhD (Cultural Studies), University of Illinois, at Urbana-Champaign, USA; M.A. (Cultural Studies), University of Illinois, at Urbana-Champaign, USA; M.A. (Gold Medalist), Jadavpur University, Kolkata

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Contact : 011-41242418
Total Years of Experience : 17 Years
Brief description of Experience : 10 years of consulting experience in the industry across various sectors; Taught at IMI, Delhi; IIFT, Delhi; IIT Kharagpur, National University of Juridical Sciences, Kolkata; University of Illinois at Urbana-Champaign, USA. Dr. Basu has 15 national and international conferences to her credit; her research publications include papers, book chapters and cases published in national and international peer reviewed journals and books; she also writes for newspapers and has 12 articles published in national dailies.
Research Interest Areas : Cross-cultural Management; Culture and market orientation and culture and service orientation in firms; Comparing Globalizations in Asian economies; Sustaining Social Ventures; Behavior of small firms and their strategic orientations.
Consulting Interest Areas : Cross-cultural management in international business; Cross-cultural negotiation skills; Building a culture of excellence; Change communication; Communication and presentation skills; Role of culture in service orientation
Selected Publications : 1) Culture at the Cross Roads: Value Orientations and their Re-Negotiation in Leading Family-Owned Indian Businesses. Book chapter with V. Chandra in: Global Enterprise Management: A New Perspective on Challenges and Future Development (Ed.) Camillo, A. A., 37510693, (2015).Vol. II, NY: Palgrave McMillan.
2) India’s Future Shaped by the Past: The Politics of Foreign Investment, Global Asia 10, No. 2 Summer 2015, A Journal of East Asa Foundation, Seoul.
3) “Multiple Paths to Globalization: The India-China Story” – from Sage in collaboration with Sichuan Academy of Social Sciences, China.
4) “Influence of Dimensions of Strategic Orientation (SO) on the Growth of Small Firms & Resources as Moderating Variable”, with Rakesh Gupta in Management and Labour Studies 39(4) 1–16 © 2015 XLRI Jamshedpur, School of Business Management & Human Resources, SAGE Publication.
5) “Ziqitza Healthcare Limited: Challenge of Scaling up Emergency Medical Services (EMS) in India using Public-Private Partnership (PPP) Mode,” with Rakesh Gupta in Asian Journal of Management Cases (SAGE), Lahore University of Management Science (LUMS) 11(1): 5-21, 2014.
6) “Explorations of Strategic Orientation (SO) Dimensions on Small Firm Growth and the Challenge of Resources” with Rakesh Gupta in European Journal of Business and Management ISSN 2222-1905(Paper) 1735 ISSN (Online) 2222-2839(Online), Vol. 5 (20), 2013. 7) “Human Resource Dimensions for Environment Management System: Evidence from Two Indian Fertilizer Firms” European Journal of Business and Management, ISSN 2222- 1905, Vol. 5, No. 9, 2013.
8) “So what do we do: identify an emotionally intelligent person or create an emotionally intelligent organization?” with R. Sujatha in European Journal of Business and Management, ISSN 2222-1905, Vol.4, No. 13, 2012.
9) “Connecting Innovations with Go-To-Market Initiatives: The Case of Micromax Informatics Ltd.,” International Journal of Globalization and Small Business (Inderscience), Vol. x, No. x, xxxx.
10) “How to Overcome the Cultural Divide: A Case of Japanese Expatriates in India,” with Ryo Yoshida in South Asian Journal of Business Management, SAGE, 1,2( 201:109-127).
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