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Communication Area

Prof. Sriparna Basu

PhD (Cultural Studies), University of Illinois, at Urbana-Champaign, USA; M.A. (Cultural Studies), University of Illinois, at Urbana-Champaign, USA; M.A. (Gold Medalist), Jadavpur University, Kolkata

Email :
Contact : 011-41242418
Total Years of Experience : 17 Years
Brief description of Experience :

10 years of consulting experience in the industry across various sectors; Taught at IMI, Delhi; IIFT, Delhi; IIT Kharagpur, National University of Juridical Sciences, Kolkata; University of Illinois at Urbana-Champaign, USA. Dr. Basu has 15 national and international conferences to her credit; her research publications include papers, book chapters and cases published in national and international peer reviewed journals and books; she also writes for newspapers and has 12 articles published in national dailies.

Research Interest Areas :

Cross-cultural Management; Culture and market orientation and culture and service orientation in firms; Comparing Globalizations in Asian economies; Sustaining Social Ventures; Behavior of small firms and their strategic orientations.

Consulting Interest Areas :

Cross-cultural management in international business; Cross-cultural negotiation skills; Building a culture of excellence; Change communication; Communication and presentation skills; Role of culture in service orientation

Selected Publications :

1. ‘Chanderiyaan: Weaving Digital Empowerment into the Indian Handloom Industry’ with Bishakha Majumdar and Shilpi Jain. WDI Publishing (Ross School of Business, U. of Michigan), 2018.
2. ‘Beating the monochrome: emerging market multinationals and the bricoleur approach to embracing heterogeneity’, with Bishakha Majumdar. Social Identities, Taylor & Francis, U.K., 2017.
3. ‘The Impact of Emotional Intelligence on Workplace Behaviour: A Study of Bank Employees’ with Smarjeet Makkar. Global Business Review, 20(2), 2017.
4. ‘Goonj: Essence of Sustainability and Scalability of a Social Venture’, with Rakesh Gupta. WDI Publishing (Ross School of Business, U. of Michigan), 2017.
5. “Multiple Paths to Globalization: The India-China Story.” Book Chapter in India-China: History, Culture, Cooperation, and Competition. Sage Publications & Sichuan Academy of Social Sciences, China, 2016.
6. ‘Culture at the Cross Roads: Value Orientations and their Re-Negotiation in Leading Family-Owned Indian Businesses’. Book chapter with V. Chandra in: Global Enterprise Management: A New Perspective on Challenges and Future Development (Ed.) Camillo, A. A NY: Palgrave McMillan, 2015. 
7. ‘India’s Future Shaped by the Past: The Politics of Foreign Investment’, Global Asia 10 (2), 2015.
8. ‘Influence of Dimensions of Strategic Orientation (SO) on the Growth of Small Firms & Resources as Moderating Variable’, with Rakesh Gupta. Management and Labour Studies 39(4), 2015.

9. ‘Ziqitza Healthcare Limited: Challenge of Scaling up Emergency Medical Services (EMS) in India using Public-Private Partnership (PPP) Mode’, with Rakesh Gupta. Asian Journal of Management Cases (SAGE), 2014.

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