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One of the biggest challenges the companies around the World face today are retaining existing customers and at the same time converting customers that are on the fringe. Both retention and conversion customers requires a multidimensional approach: streamlining existing internal and supplier facing processes that impact cost and quality of products and services; creating and developing an environment for constant innovation in products and services either to fill an existing gap or creating an altogether new want. Coupled with all these is the march of technology that is moving delivery of goods and services from real world to virtual world. Among all these web of transformations, slowly but surely, analytics is coming to occupy center stage.
Analytics is, however, a multidisciplinary discipline. It lies at the cross-section of machine learning, information technology, quantitative and statistical techniques and domain knowledge. Center for Customer Management and Analytics strives to bring to fore-front an integrated approach touching these disciplines and promote both education and consultancy in the area of better customer management by applying analytics with the larger objective of bringing overall benefit to society.
Center Head: Prof. Ashok Kumar Harnal
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.