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Prof. Nirmalya Bandyopadhyay

PhD (Bansathali University); Fellow in Management (XLRI-Pursuing); MBA (Marketing) Calcutta University; MSc  (Marine Sciences) Calcutta University, ITP (HEC, Paris), BSc (Zoology) Calcutta University.

Email :
Contact : 011-41242442
Total Years of Experience : 18+ years
Brief description of Experience :

After spending 6+ years in the corporate in the sales and marketing function he joined academics. He has 12 years of experience in academics major part of which was spent in Goa Institute of Management and IIM Rohtak. In 2012 he was awarded full scholarship by HEC Paris to pursue International Teacher’s Program in France. He has in his credit a number of publications in reputed National and International journals like Marketing Intelligence and Planning, International Journal of Bank marketing etc. He attended and presented his research in reputed national and international conferences like AMA Summer Educators (Boston, USA), Harvard Business School (Boston, USA), ANZAM (Melbourne, Australia), International Marketing Trend Conference (Venis, Italy), MARCON (India), NASMEI (India) to name a few.

Research Interest Areas :

Impulse Buying, Service Quality, Green Marketing

Consulting Interest Areas :

Pharmaceutical sales management, Marketing research, Distribution Management

Selected Publications :

1. Bandyopadhyay, N. 2018. Whether service quality determinants and customer satisfaction influence loyalty: A study of fitness services. International Journal of Business Excellence. []
2. Bandyopadhyay, N. 2018. Prioritizing retail service quality determinants: A study in the context of India. International Journal of Business Excellence. []
3. Bandyopadhyay, N. 2016. The role of self-esteem, negative affect and consumer susceptibility to normative influence in impulsive buying behavior. Marketing Intelligence and Planning []
4. Bandyopadhyay, N. 2015. Classification of service quality attributes using the Kano’s model: A study in the context of the Indian banking sector. International Journal of Bank marketing. []

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