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Two Year Full-Time PGDM(FM) Programme 2022-24 Batch.                                                                                      

Fore School of Management
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Design Thinking for Complex Problem Solving

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Duration: 2 days
Timings: 1000hrs -1730hrs
Dates: September 5 -6, 2022
Programme Director: Prof. Sriparna Basu & Prof. Shilpi Jain
Mode: Online/ Offline
Fees: (Online) Rs.12000 Plus GST @18%
(Classroom) Rs. 16,000 Plus GST @18%
(Residential) Rs. 24,000 Plus GST @18%

Programme Introduction:

In 1987, Peter G Rowe interrogated conceptual approaches to design in terms of both process and form. His idea of using design thinking was to identify and resolve design problems in urban planning and architecture. He probably took his inspiration from Herbert A Simon’s book “The Science of the Artificial” published in 1969 where it was emphasized that there is a specific pattern of problem solving that involves “design thought”. Since early 1990s researchers and designers have been using design thinking approach to solve business problems be it designing a new product or service, designing a new campus/building/office, or solving a complex business issue.

The proliferation of information technologies, AI, data analytics, and social media platforms have been instrumental in solving critical and complex problems. In fact, technology has altogether offered a variety of tools and techniques to approach a problem from multiple perspectives. We have several examples of business where the marriage between technology and design thinking has proven strong and successful. For example, platform businesses Zomato and Swiggy have solved the complex problem of anytime access to food and Urban Company is offering home services with guaranteed users’ satisfaction. A decade ago this was unimaginable in the developing country like India. While technology offers accessibility and ease, design thinking helps businesses to approach a problem with empathy, understand users’ pain points, analyse data and resolve a problem with feedback loop approach. It enables designers to consider the problem in many different ways and speculate on both the past and future of the problem too.

The course participants will get to learn the fundamental principles of design thinking, design thinking framework and tools, exploring the role of design heuristics, problem solving pattern, analyzing a problem from data driven insights, experience mind shift learning, ideate and test prototype for best possible solution.

Programme Objective:

By taking this program, the participants will learn to analyze a problem from design thinking approach. They will further explore the role of concept design method, design heuristics, user persona, and experience mapping.

Programme Content:

  1. Introduction to design thinking, design thinking framework, and tools
  2. Learn how to identify and understand a problem
  3. Discover how to plan a design thinking project
  4. Designing problem solving approach to address stakeholders’ needs
  5. Concept Design Method, Design Heuristics, User Persona, and Experience Mapping
  6. Cultural sensitivity in problem solving
  7. Data driven approach for mind shift learning
  8. Ideate and test prototype
  9. Visualize and organize information effectively
  10. Selection of appropriate alternative/solutions

Programme Methodology:

The participants will learn through exercises which include, concept design activities and testing prototypes. Apart from the above, brief industry cases will be taken up for observations and discussion, and simulations.

Target Organizations:

Open for All

Program Directors:

Prof. Shilpi Jain, Professor of IT and Area Chair of IT

Prof. Shilpi Jain, a Professor in the area of IT & Big Data Analytics (BDA) at FORE School of Management, New Delhi. She has done her FPM from MDI Gurgaon. An alumnus of NSIT, Delhi, with over 25 years of experience, she has held research positions in academia as well as in the IT industry. Before joining FORE, she was at IMI Delhi as an Assistant Professor of IT, and a Senior Researcher at Infosys Bangalore. Her research interests include interactive technologies, digital inclusion, crowdsourcing, and design thinking development. She has been chairing programs and workshops in Business Analytics, Data Visualizations, Design Thinking, and Managing Business on Cloud for leading Public Sector and Multinational Organizations (such as IOCL, Relaxo, LIC India, Makemytrip.com, Powergrid, Aviation Academy of India, etc.). She has designed and delivered courses at both International and National colleges in India and abroad.

Prof. Jain has published research articles and business case studies in International Conferences and Journals of repute including Ivey Publishing, ACRC, ACRJ, WDI, Journal of Internet Commerce, Behaviour & IT, Journal of Business Research, and Team Performance Management. Her research works have been recognized with, among others globally in ISB-Ivey Global Case Competition 2018 and awarded with 3rd prize in the WDI 25th Anniversary Case Writing Competition, Ross School of Michigan USA – 2018.

Prof. Sriparna Basu, Professor of Communication

Prof. Sriparna Basu is a Ph.D. (the University of Illinois, at Urbana-Champaign, USA), M.A. (Cultural Studies), from the University of Illinois, at Urbana-Champaign, and M.A. from Jadavpur University, Calcutta (Gold medallist). Dr. Basu has been involved in research, teaching, and consulting work for over 21 years. She has presented research papers at 16 national and international conferences. She has published extensively – her research contributions include research papers in top category international peer-reviewed journals such as Journal of Business Research (2022), case studies published with Richard Ivey, and WDI Publishing (Ross School of Business, University of Michigan USA). She has won international awards for her case publications. Prof. Basu Prof. Sriparna Basu has been cited by Education Post 2021 (https://iirfranking.com/blog/wp-content/uploads/2021/03/Education-Post-January-2021.pdf) as among the top six women leaders in higher education in India.

She has been invited as a distinguished speaker and panelist, multiple times, in various reputed forums. Some recent talks given by Dr. Basu are mentioned below:

Prof. Basu has been involved in training and consulting activities with organizations such as ONGC, NHPC, MCL, NCDC, IFFCO, IOCL, Power Grid, Aviation Academy of India, Punjab National Bank, Tata Motors, Food Corporation of India, Indian Institute of Public Administration, British Council, and Relaxo.

Corporate Group Discount:

One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.

For registration/enquiries , please mail to exed@fsm.ac.in or call at 011-26856301/ + 91 9166085159/ +91 9810875278/ + 91 7976445970

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.