Duration: 2 days
Timings: 1000hrs -1730hrs
Dates: December 16 -17,2022
Programme Director: Prof. Asif Zameer
Fees: (Offline) Rs.16000 Plus GST @18%
In the current times when almost all the industries are disrupted, B2B sales and marketing are witnessing a dramatic shift due to changing behavior of the customers, extreme competition, supply chain challenges, volatile prices and last but not least the technological interventions. The sales and marketing professionals are experiencing new challenges such as exploring new customers, generating leads, interacting with potential buyers, closing the sale, and retaining the clients. It is imperative for the sales and marketing people to upgrade themselves to keep pace with the competition and be future-ready to keep themselves and their organizations ahead of the curve. This 2 days programme includes new concepts and frameworks, case studies, and applications relevant to sales and marketing challenges in contemporary B2B space.
Content will be covered through lectures, cases, interactions and presentations.
Front line and Middle level sales and marketing executives in B2B roles.
Prof. Asif Zameer is a Professor of Marketing at FORE. Earlier to that he was Dean – Academics at IMT Centre for Distance Learning, Ghaziabad. He has also been the Dean (Corporate Relations) at FORE apart from holding many other academic administrative responsibilities. He is a B.E.(Mechanical) from Delhi College of Engineering, MBA from Jamia Millia Islamia and Ph.D. from Hamdard University. He has more than 3 decades of total experience including 16.5 years of rich industry exposure and 17 years plus of teaching experience in top institutions and universities in the country. He started his career as an Engineer at BHEL, and later on worked in responsible positions in Marketing and Sales functions for diverse organizations like Gillette, Duracell, Heatly & Gresham, Geep Torches and Amkette Computer Peripherals.
Sales Force Management, Distribution Planning and Management, Key Account Management, Retailing, Mall Management, Online and Distance Education
One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.
For registration/enquiries , please mail to firstname.lastname@example.org or call at 011-26856301/ + 91 9166085159/ +91 9810875278/ + 91 7976445970
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.