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Fore School of Management
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Prof. Nanda Choudhury

Prof. Nanda Choudhury

PhD, VGSOM, IIT Kharagpur; M.B.A. (Marketing and HRM), NIT Karnataka; B.Tech. (Electronics and Communication Engg.), ICFAI University


Contact: 011-46485541

Total Years of Experience

2.5 Months

Brief description of Experience

Worked as an academic associate at IIM Bangalore

Research Interest Areas

Poverty research, Marketing at the Base of the pyramid, Consumer decision making process, Development economics and public policy

Consulting Interest Areas

IMC at the Base of the pyramid, Qualitative survey design

Selected Publications
  1. Choudhury, N., Mukherjee, S., & Datta, B., (2019). Constrained purchase decision-making process at the base of the pyramid", Journal of Consumer Marketing, 36(1),178-188,
  2. Choudhury, N., Mukherjee, S., & Datta, B. (2018). Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework. The Marketing Review, 18(3), 270-306.


  1. Choudhury, N., Mukherjee, S., and Datta, B. (2017). Transaction Cost and Consumer, Decision Making Process at Bottom of Pyramid. Proceedings of the American Marketing, Association (AMA) Summers Educators Conference, August 4-6, San Francisco, California, USA.
  2. Choudhury, N., Mukherjee, S., and Datta, B. (2017). Consumer Decision Making, Framework at the Bottom of Pyramid. ANZMAC, December 4-6, Melbourne, Australia.
  3. Choudhury, N, Datta, B., and Mukherjee, S. (2018). Transaction Cost at the Bottom of Pyramid: An Empirical study. COSMAR, November 29-30, IISC Bangalore, India.

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.