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Prof. Shilpi Jain

Prof. Shilpi Jain

FPM (Information Management), MDI-Gurgaon; M.Tech (Information Systems), NSIT, Dwarka; MBA (Marketing) Institute of Management Science & Productivity Research, Delhi


Contact: 011-46485545

Total Years of Experience

25 Years

Brief description of Experience

Shilpi Jain is an Area Chair and Professor of Business Administration in the Information Technology & Big Data Analytics area at FORE School of Management. She also serves on the institution’s Internal Complaints Committee, and Academics Committee. Earlier she served as Chair of thePurchase Committee, and a member of the Library Committee, Faculty Committee & ResearchCommittee. She teaches graduates and executives how to align an organisation’s business strategy andInformation Technology (IT) strategy in a dynamic business environment for achieving financial stability, sustainable growth, and operational efficiency by using scalable & secured technologies and business analytics.

She has held research positions in a variety of functional areas. During her stint at Infosys Research Labs, she has designed prototypes for virtual team training platform enabling paired programming, country risk analysis framework, and dynamic resource sharing across geographies.

She chairs several executive education programs on e-commerce strategies, managing business on cloud, data summarization, and business storytelling with data. A regular author in National Newspaper, she has coauthored numerous business case studies and research articles in journals including Ivey Publishing, ACRC, ACRJ, and Team Performance Management. She has been presenting her research in conferences of repute like ICSE, PACIS, AMCIS, and ANZAM.

Largely her current research is classified into two domains: 1) studying user behaviour on digital channels and 2) team behaviour in virtual settings. In the user behaviour context, she and her co-authors designed applied and empirical research to explore user behavior on AI Conversational Agents, Social Media channels & e-Commerce, Digital Inclusion at the Grassroots level, and adoption of disruptive technologies. Apart from that she has worked extensively with virtual teams in the organisational setting and crowdsourcing contests. At present, she is a co-chair of a funded longitudinal policy research project which aims to evaluate the impact of internet connectivity in rural India and its influence on the regularization of Rural Telecom ISPs.

Prof. Shilpi’s research has been published in reputed academic and case research journals, including the Journal of Business Research, Behaviour & IT, Ivey Business School, WDI Publishing, ACRC, and ACRJ, amongst others. She has presented her research at several top-tier conferences, such as ICSI, BAM, ICSE, PACIS, AMCIS, and ANZAM. Apart from conducting academic research, she concluded a policy research project titled “Digital inclusion and empowerment in Indian Handlooms In 2018. One of her teaching cases has received a 3rd place win at the WDI 25th Anniversary Case Writing Competition. And received an honorary mention in the Ivey Case Publishing Competition held in 2019.

Before joining FORE, she was working at IMI Delhi and Infosys Ltd. Bangalore. She has held research positions in a variety of functional areas. During her stint at Infosys Research Labs, she has designed prototypes for virtual team training platforms enabling paired programming, country risk analysis framework, and dynamic resource sharing across geographies.

She chairs several executive education programs on digital transformation, design thinking, e-commerce strategies, managing business on the cloud, data summarization, business storytelling with data, etc. She has been invited as a distinguished guest and panelist at various public events organized by corporates and PSUs like CII, ASSOCHAM, ONGC, and UN Global Compact Network India

Research Interest Areas

Multiexperience, User behavior on rapidly evolving technologies such as AI conversation agents, Chatgpt, and digital channels, Digital Inclusion at the Grassroots level, Virtual teams, and Diversity in Crowdsourcing Contests

Consulting Interest Areas

Business Analytics, Enterprise Systems, Digital commerce, Digital Inclusion at Grassroots level, Enhancing Digital Communication, and Digital Transformation

Selected Publications

1) Aeron, P., & Jain, S. (2022). Adaptability among e-governance projects in India: extending the adaptive capacity wheel framework. International Journal of Electronic Governance, 14(3), 280-308.
2) Jain, S., Basu, S., Dwivedi, Y. K., & Kaur, S. (2022). Interactive voice assistants–Does brand credibility assuage privacy risks? Journal of Business Research, 139, 701-717.
3) Jain, S. and Deodhar, J. Swanand (2022) Social mechanisms in crowdsourcing contests: a literature review, Behaviour & Information Technology, 41:5, 1080-1114, DOI: 10.1080/0144929X.2021.1880638
4) Majumdar, B., Basu, S., Jain, S., (2021), Digital Empowerment and Indian Handlooms Case-based Policy Recommendations, Economic & Political Weekly, Vol. 56, Issue No. 8, 20 Feb 2021
5) Jain, S. and Agrawal, S. (2021), "Perceived vulnerability of cyberbullying on social networking sites: effects of security measures, addiction and self-disclosure", Indian Growth and Development Review, Vol. 14 No. 2, pp. 149-171.
6) Jitendra K. Das, Shilpi Jain, Sriparna Basu, and Bishakha Majumdar (2019), Organic Wellness: Influencing Consumer Decisions via Cause Marketing, with Ivey Publishing (Product Number #: W19337-PDF-ENG).
7) Prageet Aeron, Shilpi Jain & Alok Kumar (2019) Revisiting Trust toward E-Retailers among Indian Online Consumers, Journal of Internet Commerce, 18:1, 45-72, DOI: 10.1080/15332861.2019.1567186.
8) Majumdar Bishakha, Basu Sriparna, Jain Shilpi (2018), Chanderiyaan: Weaving Digital Empowerment into the Indian Handloom Industry, William Davidson Institute (WDI) of Publishing, University of Michigan, 3rd place winner of the WDI 25th Anniversary Case Writing Competition in 2018.
9) Pallavi Srivastava, Shilpi Jain, (2017) "A leadership framework for distributed self-organized scrum teams", Team Performance Management: An International Journal, Vol. 23 Issue: 5/6, pp.293-314,
10) Jain, S., and Aeron, P., (March 2017), “The Taxi War and KITT Pvt. Ltd.”, with Ivey Publishing (Product Number # 9B17M042).
11) Aeron, P., & Jain, S. (2016). Antecedents of Online Trust towards e-Retailers for Repeat Buyers: An Empirical Study in Indian Context. Australia and New Zealand Academy of Management Conference (ANZAM 2016). Brisbane, 6-9 December 2016.
12) Jain, S., Jaiswal, M.P. (2015) “Birlasoft Inc. - Sales Force Automation at Crisis: Software as a Service (SaaS) or Software as a Product (SaaP).” A Teaching case published at Asian Case Research Journal (ACRJ), Singapore, Vol. 19 (2).
13) Jain, S., & Purohit, A. (2015). Estimating Earned Business Value for Agile Projects using Relative Scoring Method. FORE International Operations Conference. New Delhi.
14) Kumar, Manish, Jain, Shilpi, Payyavula, Sheetal, Fernandez, Jude, Purohit, Avitash (2014), “Project Characteristics and their Measures: Towards a comprehensive reference framework” in The International Workshop of Information Technology and Internet Finance (IWITF 2014) at Pacific Asia Conference of Information Systems (PACIS 2014), June 24 – 28, Chengdu, China.
15) Jain, Shilpi; Babar, Muhammad Ali; Fernandez, Jude (2013), Conducting Empirical Studies in Industry: Balancing Rigor and Relevance, in 1st International Workshop on Conducting Empirical Studies in Industry (CESI) –International Conference in Software Engineering (ICSE 2013), May 18-26, San Francisco, CA.
16) Sahay, A., Jain, S., & Kapoor, V. (2011). ICICI Bank’s Credit Card: Journey to Asian Leadership. A Case Study on product and service innovation; Asian Case Research Centre (ACRC), The University of Hong Kong. Prod. #: HKU935-PDF-ENG, available at
17) Jain, S., & Srivastava, P. (2009). Management of Multi Alliances for Innovation: Sona Koyo Steering Systems Limited Initiatives. Asian Journal of Management Cases (AJMC), vol. 6:2, 135-156.

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.