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Center for Emerging Markets

The Center for Emerging Markets (CEM) was created at FORE School of Management with a focus on emerging markets from an international business and trade perspective. Emerging markets account for around eighty five percent of the world population, while contributing almost three quarters of global GDP growth and thirty six percent share of the global GDP (2010) - this calls for the need for ‘emerging market centric’ research and management studies. CEM through its activities aims to advance the discourse on the need for inclusive growth and sustainable development in these markets. The Center will also facilitate to conduct research, trainings (MDPs), lectures, seminars, workshops and conferences within the context of emerging economies with focus on BRICS economies.


Research Themes & Goals of the Center:

The research themes although not limited to, but focuses on the key areas such as: BRICS economies, international trade system and role of emerging markets, innovative business models, inclusive growth with major emphasis on sustainability in emerging markets etc. The objective of the center is “To analyze and develop management perspectives on emerging markets for research, education and practice in areas such as: rural and BoP markets, innovation, public policy, international trade etc.”

Professor-in-charge: Prof. Mohit Anand

Event calendar:
• Panel Discussion in the 1st week of September, 2015
• Corporate Lecture in the 2nd week of December, 2015


E-mail :


Updates/ Events held:

1. FOSTRA in conjunction with CEM organized a Case Study competition for Management School students on “Jet - Etihad partnership” deal with final round held at FORE on 10th October, 2014.


2. Guest Lecture: was organized on 24 June, 2014: ‘Doing Business in Emerging Markets (Experiences in China and India)’ delivered by Mr. Luc Fayolle - Marketing Manager for Michelin Tyre (India).


3. A guest lecture on the topic of ‘Jugaad Innovation’ was delivered on 26 July, 2013 by Dr. Simone Ahuja - an innovation and marketing strategist and columnist at HBR. She is a co-author of #1 business bestseller of the book titled ‘Jugaad Innovation’. The lecture was around the theme of frugal and sustainable innovation that requires a flexible mindset in emerging markets while also touching about its relevance and implications for developed markets.



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