Anubhuti

Topic: The Evaluation of Marketing-From Kotler's Ps to the P of Marketing Platforms

We were pleased to host Mr. Fela Chawngthu, Group Head and Director at Adobe, to be a part of the Anubhuti.

Mr. Chawngthu led participants to a highly interactive session where he spoke about how the idea of marketing has changed through time, beginning with a stone tablet that showed an advertisement and ending with the emergence of market research as a concept. He also discussed the psychology of advertisements, focusing on how companies continue to emotionally connect with their target audience through their advertisements.