Topic: The Evaluation of Marketing-From Kotler's Ps to the P of Marketing Platforms
We were pleased to host Mr. Fela Chawngthu, Group Head and Director at Adobe, to be a part of the Anubhuti.
Mr. Chawngthu led participants to a highly interactive session where he spoke about how the idea of marketing has changed through time, beginning with a stone tablet that showed an advertisement and ending with the emergence of market research as a concept. He also discussed the psychology of advertisements, focusing on how companies continue to emotionally connect with their target audience through their advertisements.
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.