Close

                                           Admission in Executive Fellow Programme in Management (EFPM) AY 2024-25. (Apply Online )   | Admission in Full-Time Fellow Programme in Management (FPM) AY 2024-25. (Apply Online )   

Fore School of Management
  • Library
  • FORE in Media
  • Campus Tour
  • Alumni
  • Vacancy
  • Tenders
  • Blog
  • Login
Menu Icon

Neuroscience in Marketing

Download Brochure

Duration: 2 days
Timings: 10 AM – 5.30 PM
Dates: January 30 -31 , 2023
Programme Director: Prof. Ayushi Sharma
Mode: Online/Offline
Fees: (Online) : Rs 4000 Plus GST @18%
(Offline) : Rs 8000 Plus GST @ 18%

Programme Introduction:

In today’s time when the attention span of the consumer is degrading at a much faster pace, it becomes very difficult on behalf of the brands to gauge the consumer’s attention. Brands spends huge amount of money as their marketing and advertising budgets and still struggle to get the desired outcome. These observations have pushed brand managers to think beyond. Human brain is complex and hence the human behavior. Once we understand the what, how and why’s of consumer’s action we can further align our goals accordingly. Neuromarketing bridges this exiting gap. When we understand what action has the potential of nudging the consumer, we can accordingly make better strategies. This field has an immense application in the area of marketing and wherever consumer decision making is involved.

Programme Objective:

  1. To understand the basics of neuro marketing
  2. Neuroscience and it’s a relationship with consumer decision making
  3. Industry initiatives taken with the help of understanding of neuroscience
  4. To design communication more effectively
  5. Tools and application of consumer neuroscience

Programme Content:

  1. Overview of neuromarketing
  2. Understanding the cognitive and affective involvement of consumer
  3. Understanding the communication strategies
  4. Application of neuromarketing in branding (Product and services)
  5. Offline and online strategies involving neuroscience of consumer behavior

Programme Methodology:

Content will be covered through interactive class room discussions, cases and presentations

Target Organizations:

Brand managers actively involved in branding and advertisement related activities with 1-2 years of experience, Consumer insight managers with 1-2 years of experience, People working in advertising agencies with hands on experience of designing a campaign.

Program Directors:

Prof Ayushi Sharma is a professor of Marketing at FSM, Delhi. She has 3 years of work experience in Industry and 6 years of research experience. She is a BTech(Chemical Engineering) from Aligarh Muslim University, MBA from Mudra Institute of Communications, Ahmedabad and PhD in marketing from Indian Institute of Foreign Trade, Delhi. She started her career as a process engineer at BALCO, Vedanta Groups and later worked at Ernst & Young as a Marketing consultant. She did several industry projects focusing on Increasing ROI in marketing with organizations like Aircel, JK Cements, Microsoft, Godfrey Philips (India), Samsung and Momspresso. Her research interest lies in the domain of e-commerce, services and promotional strategies in online scenario. She has got scholarship three times in a row from Michigan State University to present her research work at international forums.

Corporate Group Discount:

One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants

For registration/enquiries , please mail to exed@fsm.ac.in or call at 011-26856301/+ 91 9166085159/ +91 9810875278/ + 91 7976445970

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.