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Prof. Swati Sharma

Prof. Swati Sharma

PhD (Management), JIIT Noida; PGDBM, IMT Ghaziabad; B.A. (Economics and English), Lucknow University; 3 year Diploma in Hotel Management (IHMCT&N, Lucknow affiliated to NCHMT, Ministry of Tourism, India)


Contact: 011-46485511

Total Years of Experience

24 Years

Brief description of Experience

Dr. Swati Sharma, PhD in Management is serving as Associate Professor in the Communication Area at the FORE School of Management, New Delhi. She started her career in service industry after completing her management degree and has served various service organizations of repute in the capacity of senior manager. She has industry experience of 5 years and 19 years of teaching undergraduate and post graduate students. 

She has keen interest in research and has authored several research papers in international journals (indexed in SCOPUS, ABDC & SSCI) and has a publication in an A* Journal with Impact factor of 12.879 to her credit. She has also published a Patent with Government of India on System to establish a communication between a bedridden paralyze patient and care taker: Application Number:202211046300. She has 3 PhDs awarded under her guidance and is a reviewer of several reputed journals. She has organized FDP’s and an International conference and has served as conference advisory board, chaired conference sessions and has delivered invited lectures.

Research Interest Areas

Consumer Behaviour, Digital Marketing, Digital Communication, Cross-Cultural Communication, Technology adoption and Tourism.

Consulting Interest Areas

Marketing Communication, Organizational Communication, Cross-Cultural Communication, Public Speaking and Image Management and Professional Communication Pedagogy.

Selected Publications

1) Sharma, A., Sharma, S., & Chaudhary, M. (2020). Are small travel agencies ready for digital marketing? Views of travel agency managers, Tourism Management. SCOPUS, SSCI and ABDC-A* Journal (Impact factor-12.879)
2) Sharma, A., & Sharma, S. (2024). Adoption of digital marketing in tourism SMEs: a review and research agenda. Management Research Review, (ahead-of-print).SCOPUS Q1
3) Sharma, A., & Sharma, S. (2023). Digital marketing adoption by small travel agencies: a comprehensive PLS-SEM model using reflective and higher-order formative constructs. European Journal of Innovation Management. SCOPUS, ABDC,Impact Factor 5.5
4) Singh, A., Sharma, S., Sengupta, S., & Goel, K. (2023). Sailing through the pandemic: role of authentic leadership and horizontal collectivism in unlocking work engagement in Indian startups. Journal of Asia Business Studies. Scopus, ABDC and ESCI.
5) Sengupta, S., Bajaj, B., Singh, A., Sharma, S., Patel, P., & Prikshat, V. (2023). Innovative work behavior driving Indian startups go global–the role of authentic leadership and readiness for change. Journal of Organizational Change Management. SCOPUS, SCI and ABDC (Impact factor-2.455).
6) Sharma, S., Sharma, A., (2023) Challenges in Digital Marketing, Views of Small travel Agencies, International Journal of Tourism Policy, 13(3), 203-218. Scopus.
7) Sharma, S., (2022) How Ethical are my millennials? A qualitative study, International Journal of Information, Communication and Ethics in Society. Vol. 20 No. 4, pp. 531-545., Scopus ESCI ABDC-B.
8) Roy, G., Sharma, S. (2021). Measuring the role of factors on website effectiveness using vector autoregressive model. Journal of Retailing and Consumer Services, 62, 102656. SCOPUS, SCI and ABDC -Journal (Impact factor-10.972).
9) Roy, G., Sharma. S. (2021). Analyzing one-day tour trends during COVID 19 disruption – applying push and pull theory and text mining approach, Tourism Recreation Research, 1-16. (SCOPUS, Q1).
10) Sengupta, S., Sharma, S., Singh, A., (2021) Authentic Leadership Fostering Creativity in Start-ups: Mediating Role of Work Engagement and Employee Task Proactivity, Business Perspectives and Research. 9(2), 235-251. (SCOPUS and ABDC -C).
11) Malik, A., & Sharma, S. (2021). Antecedents of Wallet App Adoption. International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), 16(2), 12-31. DOI: 10.4018/IJWLTT.2021030102 (Scopus and UGC care).
12) Sharma, S. (2021). Towards an Understanding of the Indian Tourist buying Airbnb Services. International Journal of Asian Business and Information Management, 12(3), 1-14, (Scopus Indexed, Web of science).
13) Dev, S., & Sharma, S. (2021), Employee Satisfaction and Gender: A study of Indian Banks. International Journal of Service Science Management Engineering and Technology, 12(1), 1-16. 10.4018/IJSSMET.2021010101(Scopus and UGC care).
14) Sharma, S. (2019). A study of relationship between culture, gender and sustainable tourism: a study of Bhutan. Journal of Environmental Accounting and Management, 7(4), 367-379 DOI:10.5890/JEAM.2019.12.002 (Scopus Indexed, ESCI, Web of Science).
15) Malik, A., Suresh, S., & Sharma, S. (2019). An empirical study of factors influencing consumers' attitude towards adoption of wallet apps. International Journal of Management Practice, 12(4), 426-442. DOI: 10.1504/IJMP.2019.102534. (Scopus Indexed).
16) Sharma, S. (2019). The Role of Perceived Value and Gender on Customers' Purchase Intention of Ride Sharing Services. International Journal of Asian Business and Information Management (IJABIM), 10(4), 31-46. DOI:10.4018/IJABIM.2019100103 (Scopus Indexed, Web of Science).
17) Singh, A., Sengupta, S., & Sharma, S. (2018). Towards a Better Understanding of the Relationship between Authentic Leadership and Its Positive Outcomes: A Theoretical Framework. International Journal of Innovation and Technology Management, 15(2), 1850013-1-1850013-20. DOI: 10.1142/S021987701850013X. Scopus Indexed, Web of Science).
18) Singh, A., S. Sengupta, & Sharma, S. (2016). Empathy and Mindfulness: Potential Antecedents to Authentic Leadership. International Journal of Human Capital and Information Technology Professionals. 7(4) 1-14. DOI:10.4018/IJHCITP.2016100101 (Scopus Indexed, Web of Science).

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.