PhD (Marketing), Dayalbagh Educational Institute, Agra, M.Phil (Marketing), Dayalbagh Educational Institute, Agra, MBA, Amity University, MA Economics ( CSJMU), B.SC (Maths, Stats, Eco).
Research work contributes to the following UN-SDG Goals:
Email: anuja.shukla@fsm.ac.in
Contact: +91 8375969587
Total Years of Experience
14 Years
Brief description of Experience
Dr. Anuja is leads Management and AI education with over 11 years of academic and 3 years of industry experience in teaching, research and training. She specializes in leveraging AI tools for impactful teaching and research. She has trained over 300+ teachers and 5000+ students on AI and research softwares: Python, R studio, SPSS, SmartPLS, Vos Viewer, Biblioshiny, Venzim. She is a renowned Global speaker at - United Nations on Responsible AI (Switzerland 2024), Konrad-Adenauer-Stiftung (KAS, Germany) panelist on AI (Manilla summit 2025), Deepfakes and policy building (Tokyo summit 2026). She has conducted MDP's for government bodies such as HPCL, People Pvt Ltd, and Sultan chand publication. She is engaged with Centre For Joint Warfare Studies (CENJOWS, Ministry of Defence) in documenting Defence reforms. 35 top executives have completed DBA programme under her supervision at Swiss School of Business Management, Switzerland. She has designed and delivered content and online sessions for various edTech platforms including Emeritus, Great Learning, Big Academy, upGrad and SSBM. Dr. Shukla holds global teaching experience at international universities, including: -University of Massachusetts (USA) -Asian Institute of Management (Phillipines) -Deakin University (Australia) -Liverpool John Moores University (UK) -Golden Gate University (USA) She holds a Ph.D. in Management, M.Phil, MBA, M.A. (Economics), UGC-NET, and B.Sc. (Statistics). She has over 30 research publications, 1 book, and 12 book chapters to her credit. Her research work has been published in top-tier journals such as: International Journal of Information Management (A)* , Journal of Retailing and Consumer Services (A), Psychology and Marketing (A), Journal of Innovation & Knowledge (A), Journal of consumer behaviour (A), VISION (C) and FIIB (ABS 1). She has also received Best Research Paper Awards at prestigious institutions such as FMS, Symbiosis, and Amity. She trains on- -Strategy building : Her unique SPARK model helps top management executives achieve efficiency. -Data Analytics : Equips business leaders with the ability to leverage data for informed decision-making. -AI : leveraging AI in education and research. Her sessions combine real-world case studies, hands-on practical applications, and cutting-edge insights to ensure participants gain both theoretical and applied knowledge. Connect to explore possibilities: Email: anuja.gshukla@gmail.com Contact no: 8375969587
Research Interest Areas
Marketing, Consumer Behaviour, Information Systems
Consulting Interest Areas
AI applications in business, Strategy, Data Analytics
Selected Publications
1) Mishra, A., Shukla, A., & Roy, R. (2026). Fifty years of consumer socialization research: a structural topic modeling approach and future research agenda. Journal of Consumer Marketing, 1-16. https://doi.org/10.1108/JCM-06-2025-8023 (ABDC A)
2) Floris, M., Goel, R., Singh, T., Shukla, A., Chauhan, A., Kaur, M., & Tuli, M. (2026). The adoption of the metaverse in cultural tourism: immersive experience or wishful thinking?. Consumer Behavior in Tourism and Hospitality, 1-21. https://doi.org/10.1108/JCM-06-2025-8023. (Scopus Q1).
3) Shukla, A., Mishra, A., Agarwal, S., Lubbe, I., & Rana, N. P. (2025). Assessing how the “humanness” of smart voice assistants (SVAs) drives consumer satisfaction and purchase intent. Journal of Global Information Management, 33(1). https://doi.org/10.4018/JGIM.386018 (Scopus Q1, ABDC A)
4) Shukla, A., Mishra, A., & Dwivedi, Y. K. (2025). Decoding the hype about generative AI using text-mining and thematic analysis: A task-technology fit perspective. Industrial Management & Data Systems, 1–28. https://doi.org/10.1108/IMDS-08-2024-0770 (Scopus Q1, ABDC A)
5) Shukla, A., Mishra, A., Rana, N. P., & Banerjee, S. (2024). The future of metaverse adoption: A behavioral reasoning perspective with a text-mining approach. Journal of Consumer Behaviour, 23(5), 2217-2233. https://doi.org/10.1002/cb.2336 (Scopus Q1, ABDC A)
6) Shukla, A., Jirli, P., Mishra, A., & Singh, A. K. (2024). An overview of blockchain research and future agenda: Insights from structural topic modeling. Journal of Innovation & Knowledge, 9(4), 100605. https://doi.org/10.1016/j.jik.2024.100605 (Scopus Q1, ABDC A)Nunkoo, R., Shukla, A., & Mishra, A. (2024). The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. Journal of Retailing and Consumer Services, 81, 104037. https://doi.org/10.1016/j.jretconser.2024.104037 (Scopus Q1, ABDC A)
7) Mishra, A., Malik, N., & Shukla, A. (2024). Decoding individual motivations and responses to misinformation: Insights from thematic analysis. Journal of Research in Interactive Marketing, 18(6), pp. 1083-1098. https://doi.org/10.1108/JRIM-09- 2023-0312. (Scopus Q1, ABDC B)
8) Mishra, A., Shukla, A., Rana, N. P., Currie, W. L., & Dwivedi, Y. K. (2023). Re- examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach. International Journal of Information Management, 68, 02571. https://doi.org/10.1016/j.ijinfomgt.2022.102571 (Scopus Q1, ABDC A*, ABS 2)
9) Pathak, K., Prakash, G., Shukla, A., & Mishra., A. (2023). Probing Reluctance to Green Consumerism in an Emerging Economy: An Empirical Evidence. Gururkul Business Review. 23, 128-144 (Wos)
10) Singh, P., Bhushan, S., & Shukla, A. (2023). A study on factors affecting academic stress amongst students of higher education – A system dynamic approach. International Journal of Business Excellence, 29(4), 504-517. https://doi.org/10.1504/IJBEX.2023.130233 (Scopus Q3).
11) Shukla, A., & Mishra, A. (2023). Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking. Vision, 27(5), 639-649. https://doi.org/10.1177/09722629211038069 (Scopus Q2, ABDC C, ABS 1)
12) Shukla, A., & Mishra, A. (2023). Role of review length, review valence, and review credibility on consumers’ online hotel booking intention. FIIB Business Review, 12(4), 403-414. https://doi.org/10.1177/23197145221099683 (Scopus Q2, ABS 1)
13) Mishra, A., Shukla, A., & Sharma, S. K. (2022). Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants. International Journal of Information Management, 67, 102413. https://doi.org/10.1016/j.ijinfomgt.2021.102413 (Scopus Q1, ABDC A*, ABS 2)
14) Shukla, A., Kushwah, P., Jain, E., & Sharma, S. K. (2021). Role of ICT in emancipation of digital entrepreneurship among new generation women. Journal of Enterprising Communities: People and Places in the Global Economy, 15(1), 137-154. https://doi.org/10.1108/JEC-04-2020-0071 (Scopus Q2, ABDC C)
15) Mishra, A., Shukla, A., Rana, N. P., & Dwivedi, Y. K. (2021). From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses. Psychology & Marketing, 38(3), 385-396. (Scopus Q1, ABDC A, ABS 3)
