PhD, Panjab University, Chandigarh; M.Com, Shri Ram College of Commerce (Department of Commerce, Delhi School of Economics); UGC-NET JRF; B. Com Hons., Shaheed Bhagat Singh College, University of Delhi
Email: nazia.gera@fsm.ac.in
Contact: 011-46485501
Total Years of Experience
1.5 Years
Brief description of Experience
Prof. Nazia Gera is currently an Assistant Professor in the Marketing Area at the FORE School of Management (FSM). Before joining FSM, she worked as a Research Associate at Indian Institute of Management Bangalore. She is a keen researcher and her research has been published in ABDC A* Journals and regularly presents her work at prominent national and international conferences. Her recent presentations include the 2024 Australia and New Zealand Academy of Management (ANZAM) Conference in Wellington, the European Marketing Academy Conference (EMAC) 2024 in Bucharest, and Annual International Research Conference and Doctoral Workshop hosted by IIM Lucknow. She was one of the 20 marketing scholars globally to receive the ACR Sheth Foundation Scholarship to attend and present at ACR 2024 in Paris. Her work was also recognized with the “Best Paper Award” at the Management Education and Research Colloquium organized by IIM Kashipur in May 2023. Prof. Gera serves as a reviewer for several prestigious journals, including Journal of Consumer Psychology (UTD, FT 50, ABDC A*) and Journal of the Academy of Marketing Science (FT50 and ABDC A*).
Research Interest Areas
Artificial Intelligence and Consumer Behavior, Social activism, Collaborative Consumption
Consulting Interest Areas
Consumer Psychology and Consumer Behavior.
Selected Publications
1) Talebi, A., Mukherjee, S., Gera, N., Kaur, K., Das, G. (2025). Unveiling Coping Mechanisms in Marketplace Discrimination: The Allure of Artificial Intelligence Recommendations (Article DOI: http://doi.org/10.1111/jpim.12774) at Journal of Product Innovation Management (ABDC A*, ABS 4, Scopus Q1). [The first four authors have contributed equally (joint first co-authors)].
2) Ahuja, P., Gupta, M., Roy, A., Gera, N., Das, G. (2025). Artificial Intelligence and Credit Application Processing: The Role of Embarrassment (Article DOI: http://doi.org/10.1108/EJM-06-2023-0428) at European Journal of Marketing (ABDC A*, ABS 3, Scopus Q1).
