Prof. Nazia Gera

PhD, Panjab University, Chandigarh; M.Com, Shri Ram College of Commerce (Department of Commerce, Delhi School of Economics); UGC-NET JRF; B. Com Hons., Shaheed Bhagat Singh College, University of Delhi; FDP, IIM Ahmedabad

Research work contributes to the following UN-SDG Goals:

Email: nazia.gera@fsm.ac.in

Contact: 011-46485544

Total Years of Experience

2.5 Years

Brief description of Experience

Prof. Nazia Gera is currently an Assistant Professor in the Marketing Area at the FORE School of Management (FSM). Before joining FSM, she worked as a Research Associate at the Indian Institute of Management Bangalore. She currently serves as Chair, Social Media and Digital Outreach at FSM, contributing to the institute's digital strategy, outreach, online positioning, and reputation management. She is a keen researcher; her work has been published in ABDC A* and ABDC A Journals.

Prof. Gera has presented her research at prominent national and international conferences, including the Academy of Management (AOM), Association for Consumer Research (ACR), European Marketing Academy (EMAC), Australia and New Zealand Academy of Management (ANZAM), and Australian and New Zealand Marketing Academy (ANZMAC). She was selected among 20 marketing scholars globally for the ACR Sheth Foundation Scholarship to attend and present her research at ACR 2024 in Paris. Her research has also received Best Paper Awards at IIM Lucknow in 2026 and IIM Kashipur in 2023.

Prof. Gera actively contributes to the academic community as an Editorial Review Board Member of the Journal of Global Marketing and serves as a reviewer for several prestigious journals, including the Journal of Consumer Psychology (UTD, FT 50, ABDC A*) and the Journal of the Academy of Marketing Science (FT 50 and ABDC A*). She has also served as a resource person in faculty development programmes, executive education programmes, and research methodology workshops, with sessions on experimental research, research design and data analysis, AI adoption, and AI-enabled applications.

Research Interest Areas

Artificial Intelligence and Consumer Behavior, Consumer Psychology and Consumer Behavior, Collaborative Consumption, Social Activism, Sustainable Consumption, Consumer Identity, Human–Robot Interaction, Experimental Research

Consulting Interest Areas

Consumer Psychology and Consumer Behavior, Artificial Intelligence and Consumer Decision-Making, Experimental Research and Research Methodology, Marketing Research and Analytics

Selected Publications

1) Talebi, A., Mukherjee, S., Gera, N. †, Kaur, K., & Das, G. (2026). Unveiling coping mechanisms in marketplace discrimination: the allure of artificial intelligence recommendations. Journal of Product Innovation Management, 43(1), 215-247. (ABDC A*, ABS 4, Scopus Q1).
2) Roy, A., Gera, N. †, & Das, G. (2026). Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children. Psychology & Marketing, 43(1), 262-273. (ABDC A, ABS 3, Scopus Q1).
3) Talebi, A., Mukherjee, S., Gera, N., Roy, A., Das, G (2026). Mindful Gaming in a Busy World: Exploring the Retro Renaissance. European Journal of Marketing, Vol. ahead of print. (ABDC A*, ABS 3, Scopus Q1).
4) Ahuja, P., Gupta, M., Roy, A., Gera, N., & Das, G. (2025). Artificial intelligence and credit application processing: the role of embarrassment. European Journal of Marketing, 59(4), 923-950. (ABDC A*, ABS 3, Scopus Q1).