PhD (HRM and OB), Institute of Management Nirma University, Ahmedabad, MBA (HRM), Punjabi University, B.Com, Punjabi University.
Research work contributes to the following UN-SDG Goals:
Email: Rajwinder.kaur@fsm.ac.in
Contact:
Total Years of Experience
13 Years
Brief description of Experience
Dr. Rajwinder Kaur is currently serving as Associate Professor in the HRM & OB area at FORE School of Management. She has previously served at Symbiosis Institute of Business Management (Noida), SOIL School of Business Design (Gurugram), and the Institute of Management, Nirma University (Ahmedabad), delivering courses in HRM, Organizational Behaviour, HR Analytics, Talent Management, Learning and Development, and Leadership. Her research has been published in leading ABDC and Scopus-indexed journals, including International Journal of Bank Marketing, Employee Relations, European Journal of Training and Development, Global Business Review, Journal of Organizational Effectiveness: People and Performance, International Journal of Organizational Analysis, Evidence-based HRM: a global forum for empirical scholarship, Vision, and Journal of Relationship Marketing. She has also published cases with ET Cases (IIM Raipur) and IMT Case Journal (IMT Nagpur). She has presented her research at reputed national and international conferences, including those hosted by IIM Ahmedabad, IIM, Indore, IIM Nagpur, SIBM Pune, Nirma University, and other leading institutions.
Research Interest Areas
Employer Branding, Organizational Culture, Gig Economy & Contemporary Work Arrangements, Workplace Conflict & Mediation, Leadership & People Management
Consulting Interest Areas
Employer Branding Strategy, Talent Acquisition & Talent Management, DEI (Diversity, Equity & Inclusion) Strategy, Training and Development, Performance Management
Selected Publications
1) Kaur R., Lal B., Verma J. (In Press 2026). Social Media and Employer Branding: A Systematic Review of Social Media’s Role in Shaping Employer Branding. Employee Relations, (Scopus Q1, ABDC : A recommended, Emerald publications)
2) Lal B., Kaur R., (In Press 2026) Understanding Workplace Ostracism: A Dual-theory Perspective on Emotional Exhaustion, Turnover Intentions, and Perceived Organizational Support, Evidence-based HRM: a global forum for empirical scholarship (Scopus Q2, ABDC : B, Emerald publications).
3) Lal B., Kaur R., Bamel U. (2025). Entrepreneurial Personality and Firm Performance: The Mediating Role of Risk Propensity and Perception in Shaping MSME Performance.,International Journal of Organizational Analysis, (Scopus Q1, ABDC : B, Emerald publications).
4) Kaur, R. (2025). Human Resource Professionals as Workplace Conflict Mediators: Insights from the Lived Experiences of HR Managers. Journal of Organizational Effectiveness: People and Performance. (Scopus Q2, ABDC: B, Emerald publications).
5) Kaur, R., Verma, S. (2025). Exploring Commitment in the Gig Economy: The Role of Corporate Image, Employee Expectations, and Employer Familiarity. Employee Relations. (Scopus Q1, ABDC: B, Emerald publications).
6) Pingle, S., Jore, S., & Kaur, R. (2025). Employer attractiveness, socio-demographic variables, and personality traits: A cluster analysis of potential employees. Journal of Economics and Management, 47, 299-332. https://doi.org/10.22367/jem.2025.47.12 (Scopus Q3).
7) Kaur,R., Singh K., (2025). Beyond tipping points: critical mass theory through the lens of board gender diversity, International Journal of Organizational Analysis, (Scopus Q1, ABDC : B, Emerald publications).
8) Ahuja, V., Kaur, R., Tabeck, P., Pande, N., & Singh, N. (2025). Building Trust and Engagement: Mapping Social Media’s Role in Digital Healthcare Communication. Journal of Relationship Marketing, 1–30. (Scopus Q1, ABDC : B, Taylor and Francis publications).
9) Kaur, R., Pingle, S., & Jaiswal, A, (2024). Effect of Organizational Culture on Employer Branding and Resultant Employee Brand Equity in the Private Banking Sector, International Journal Of Bank Marketing, (Scopus Q1, ABDC :A, ABS 1, Emerald publications)
10) Verma, S., Kaur, R., & Bhasin, N. K. (2024). Does Employer Branding Shake Application Intentions of Potential Employees?. Global Business Review, 09721509231219148. (Scopus, Q1, ABDC: C, ABS 1, Sage publications).
11) Kaur, R., & Shah, R. (2022). Employer branding at armed forces: current and potential employees’ perspective. European Journal of Training and Development, 46(9), 798- 819. (Scopus Q1, ABS 1, Emerald publications).
12) Pingle, S. S., & Kaur, R. (2019). Employer Attractiveness: A Comparative Analysis of Professionals & MBA Students' Perceptions. Indian Journal of Industrial Relations, 55(1), 153-166. (ABDC C Category).
13) Kaur, R., & Pingle, S. S. (2018). Employer branding in the Indian armed forces context: A comparative study of potential defence applicants and defence employees. Vision, 22(2), 199-210. (Scopus Q1, ABS 1, Sage Publications).
14) Kaur, R., & Shah, R. (2018). Collective intelligence: Scale development and validation. Journal of Human Behavior in the Social Environment, 28(5), 535-547. (Scopus Q1, Taylor and Francis Publications)
