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Dates: August 26-27, 2022 Programme Director: Prof. Sriparna Basu and Prof Shilpi Jain Mode: Hybrid Mode
Introduction
Connecting theoretical knowledge to a practical situation drives knowledge development in academia, especially in Business Schools. This is where case research and development become crucial as these are mutually reinforcing activities. The case method of analysis is an established qualitative research method that is useful to gain an understanding of the underlying causes, opinions, and motivations. Yin in his 1984 Case Study Research, explained the case study method “as an empirical inquiry that investigates a contemporary phenomenon within its real-life context; when the boundaries between phenomenon and context are not evident; and in which multiple sources of evidence are used.” Case development presents the right confluence of developing insights and research questions in an emerging area, project, or practice and the opportunity to illustrate theory in practice. Case writing provides a fertile ground for collaboration across disciplines as well as institutions.
Objectives
By taking this program, the participants will have a clear understanding of how to design the case structure, collect and organize data from different channels, identify the relevant audience and management domains for positioning. How to transform available secondary data (offline/online) into meaningful information for case readers to analyze and estimate solutions. The participants will further learn to write an effective teaching note that includes, teaching note structure, a board plan.
Contents
Learning the key difference between a teaching case and a research case
Analyzing good vs average case studies
Designing structure of teaching/business case
Identifying appropriate management theory/business model, or concepts for the stated business problem in the case
Discussion & preparation of qualitative and quantitative data to strengthen the case study
Designing a teaching note
Preparing case questions and solutions
Preparing exhibits for the case study
Hands-on preparation of basic blueprint of the case study
Certificate
After completion of the faculty development program, an e-certificate will be provided to participants.
Pedagogy
Workshop mode where participants will have hands-on experience of writing a basic case study structure.
Who Should Attend
Faculty from any domain or level, Ph.D./FPM scholars, Case researchers and writers, Corporate professionals who are keen to develop business cases.
Professional Fee of the Program
Particulars
Fee for Online
Fee for Offline
Faculty Members
INR 2950
INR 6490
Student/Research Scholars
INR 1770
INR 4130
Corporate Executives
INR 5310
INR 10,030
GST @18% included in fee amount, as applicable
Program Dates and Timing
Dates : August 26-27, 2022 (Fri, Sat)
Timing : 10:00 AM-01:00 PM, 02:00 PM - 06:00 PM (Hybrid Mode) on each day
Program Duration : 14 hours (spread over 2 days)
Program Director
Prof. Sriparna Basu
PhD (Cultural Studies), University of Illinois, at Urbana-Champaign, USA
M.A. (Cultural Studies), University of Illinois, at Urbana-Champaign, USA
M.A. (Gold Medallist), Jadavpur University, Kolkata
Dr. Basu has been involved in research, teaching and consulting work for over 21 years. She has presented research papers in 16 national and international conferences. She has published widely. Her research contributions have been published in journals like Journal of Business Research, Economic and Political Weekly. She has won international awards for her case publications at prestigious international forums such as at William Davidson Institute (WDI), University of Michigan, Ross School of Business, USA, ISB-Ivey case competition. Her current research is in the area of: Culture, Technology, and Communication; Asian globalizations and Indian MNEs; Message Engineering on Digital Platforms; Digitalization in the Social Sector and Digital Policy Making
Prof. Basu has been involved in training and consulting activities with organizations such as ONGC, NHPC, IFFCO, MCL, Indian Oil, Power Grid, Aviation Academy of India, Punjab National Bank, Tata Motors, Food Corporation of India, Indian Institute of Public Administration, British Council, Relaxo etc.
She has been invited as distinguished speaker and panellist, multiple times, in various reputed forums. Some recent talks given by Dr Basu are mentioned below:
She has been invited as distinguished speaker and panellist, multiple times, in various forums such as ASSOCHAM, KPMG, Association of Independent Directors (AIDI) etc. Prof. Basu is also a visiting professor at IIM, Sambalpur for the past 4 years.
Prof. Shilpi Jain
FPM, Management Development Institute (MDI),Gurgaon, India
M.Tech. (Information Systems), NSIT, Dwarka
MBA (Marketing) Institute of Management Science & Productivity Research, Delhi
Shilpi Jain is a Professor of Information Technology and Big Data Analytics at FORE School of Management, the Area Chair – IT, and Faculty Chair of the Purchase Committee. With over 25 years of work experience, she has been designing, developing, and delivering executive programs for public and private sector organizations.
Her current research is in applied and empirical user behavior on social media & e-commerce, digital inclusion at the grassroots level, and adoption of disruptive technologies which includes digital currency, gamification, and enterprise systems on the cloud. During her stint at Infosys Research Labs, she has designed prototypes for a virtual team training platform enabling paired programming, country risk analysis framework, and dynamic resource sharing across geographies. Among other accolades, she has received international awards for her case publications at prestigious international forums such as at William Davidson Institute (WDI), University of Michigan, Ross School of Business, USA, and honorable mention at the ISB-Ivey case competition. She chairs several executive education programs on e-commerce strategies, managing business on the cloud, design thinking, data summarization with Tableau, business analytics, HR analytics, and business storytelling with data.
A regular author in National Newspaper, she has co-authored numerous business case studies and research articles in reputed journals. She has been presenting her research at prestigious conferences such as ICSE, PACIS, AMCIS, and ANZAM. She has been invited as a distinguished speaker and panelist, multiple times, in various forums such as Delhi University Colleges, other B-Schools, CII, ASSOCHAM, and ONGC. She is also a visiting professor at Shiv Nadar University for the past 2 years.
About Fore School of Management
FORE School of Management, New Delhi is a leading business school in India. The institute offers the following programs: PGDM, PGDM (IB), PGDM (Financial Management), PGDM (Big Data Analytics), PGDM (Executive), and Fellow Program in Management (FPM).
The programs are approved by the All India Council for Technical Education. The PGDM and PGDM (IB) programs at FORE are accredited by the National Board of Accreditation (NBA) and are equivalent to MBA as granted by the Association of Indian Universities (AIU).
FORE School of Management has also been granted SAQS Accreditation for a period of five years with effect from December 2017. FORE School of Management has institutional memberships of India Habitat Centre, New Delhi; Asian Regional Training and Development Organization (ARTDO) International, Philippines; Association of Indian Management Schools (AIMS), Hyderabad; National HRD Network (Delhi Chapter); Associated Chambers of Commerce and Industry of India (ASSOCHAM), New Delhi; BRICS Chamber of Commerce & Industry, New Delhi; National Science Library: National Institute of Science Communication and Information Resources (NISCAIR), New Delhi; American Center Library, New Delhi; The Case Centre, England; and, the United Nations Global Compact Network India, among others.
FORE School of Management also has academic partnerships with leading institutions including the following: Rennes School of Business, France; ESCE International Business School, Paris, France; Vietnam National University, HCM; University of Law and Economics, Vietnam; Kathmandu University School of Management, Kathmandu, Nepal; the University of California, Riverside (IEP), USA; University of Economics, Ho Chi Minh City, Vietnam; Nanyang Business School, Nanyang Technological University, Singapore; School of Business and Economics, Linnaeus University, Sweden; European Institute for Asian Studies, Luxemburg; and, Risk Management Institute, National University of Singapore
Executive Education Office
FORE School of Management
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Email: exed@fsm.ac.in
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FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
