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Duration: 1 days Timings: 10 AM – 5.30 PM Dates: February 10, 2023 Programme Director: Prof. Nirmalya Bandyopadhyay Mode: Offline Fees: Rs 8000 Plus GST@ 18%
Programme Introduction:
Understanding the customer is central for the success of the marketers. Understanding and the appreciation of customer-centricity enable a firm to become more profitable and thus attaining sustainable competitive advantage. The programme aims at making the front line corporate executives/managers the importance of customer centricity and to impart knowledge and skill in them so that they become more customer oriented and able to understand the value of customer and strategize accordingly.
Programme Objective:
To make the participants understand the importance of customer centricity for the achievement of company strategy.
To make the participants understand the essence of customer centricity for effective customer activation.
To delineate various concepts and techniques to enable the participants customer centric in their respective job roles
To enable the participants to understand the concept of customer’s lifetime value and how to analyze the same.
To enable the participants to assess customer loyalty in varied business settings.
Programme Content:
Corporate, Business and Marketing Strategy
Market Attractiveness Analysis
Market Segmentation and Positioning
Understanding Consumers
Analysing customer information, Value Analysis
Customer-relationship matrix
Customer strategy & planning
Customer lifetime value Analysis
Net promoter score Analysis
Complaint handling and relationship building
Programme Methodology:
Content will be covered through lectures, cases, analysis and presentations.
Target Participants:
Front line sales executives in B2C roles
Program Directors:
Prof. Nirmalya Bandyopadhyay is an Associate Professor of Marketing at FORE. Earlier he was associated with IIM Rohtak and Goa Institute of Management as full time faculty. He is a Fellow of XLRI Jamshedpur with a PhD from Banasthali University and an MSC and an MBA from Calcutta University. He is a certified management teacher (ITP) from HEC Paris. He has more than 2 decades of total experience including 6 years of rich industry exposure in the Pharma industry and 16 years plus of teaching and research experience in top institutions and universities in the country. He published research papers in various reputed International journals presented paper in leading institutions like Harvard Business Schools, American Marketing Association to name a few.
Consulting Interest Areas
Sales Management, Distribution Management, Customer Value management, Consumer Activation
Corporate Group Discount:
One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants
For registration/enquiries, please mail to exed@fsm.ac.in or call at +91-11-46485562/41242447/ +91 9166085159/ +91 9810875278
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Executive Education/MDPs
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
