Demand Forecasting and Pricing Strategies

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Duration: 2 days
Timings: 10 AM - 12 PM & 2 PM - 4 PM
Dates: November 10- 11, 2023 (on Friday and Saturday)
Programme Director: Prof. Ashutosh Pandey & Prof. Rahul Pratap Singh Kaurav
Mode: Online
Fees: Online: Rs.8000 + GST @18%

Programme Introduction:

Managers must understand how the affordability of products and services changes at different price levels and how these changes affect profitability. This programme is designed to provide hands-on experience to managers on pricing strategies and analytics, which can help maximise the organisation's revenue and profits.

Strength of the Program:

This program will help mid-level managers to forecast the demand for their products and services and accordingly design pricing strategies.

Programme Objective:

The two-day Demand Forecasting and Pricing Techniques programme is meant to provide hands-on training on a variety of pricing strategies, including linear pricing, price skimming, price bundling, non-linear pricing, and revenue management, using Microsoft Excel.

Programme Content:

The Programme includes the following topics

•  Basic Excel functions for pricing strategies
•  Estimating Demand Curve
•  Estimating Cost
•  Price bundling strategy
•  Non-linear pricing strategies
•  Price Skimming strategy
•  Revenue Management
•  Analysing Competitors

Programme Methodology:

Discussion, demonstration, case analysis and practise with Microsoft Excel would all be part of the teaching strategy.

Target Organizations:

Manufacturing and Services Sector

Target Participants:

Industry Practitioners, Academicians, MBA Students and Doctoral Students.

Programme Director:

Prof. Ashutosh Pandey earned his doctorate in marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. He holds a UGC-NET Management qualification and has worked in industry and academics for over ten years. He has taught postgraduate and executive students about business research methods, advanced marketing research, services marketing, marketing management, consumer behavior, and structural equation modeling. His research has appeared in many prestigious journals, including Environment, Development, and Sustainability, Journal of Quality Assurance in Hospitality & Tourism, and International Journal of Tourism Cities. He has worked as a visiting professor at IMT Ghaziabad and the Indian Institute of Travel and Tourism Management in Gwalior. Dr. Pandey has been a resource person for several qualitative and quantitative research workshops hosted at respected organisations such as NIT Allahabad, NIFTEM Sonipat and an invited speaker at the AICTE-sponsored Faculty Development Program.

Prof. Rahul Pratap Singh Kaurav is into academics since 2008. Here (at FSM) he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, Marketing Analytics, and Tourism Concepts-Economics-Marketing. He is a professionally acquired trainer for quantitative and qualitative research software and into trainings of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has published research papers to many journals of repute, starting from A in ABDC, Scopus, ABS and WOS. He has been associated with University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty. He served on various committees of Syllabus and course designing and Member of expert committees on teaching, training and research effectiveness.

Corporate Group Discount:

One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.

For registration/enquiries , please mail to exed@fsm.ac.in or call at +91 9810875278/+91-11-46485562 /41242477

 

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