Demand Forecasting and Pricing Strategies

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Duration: 2 days
Timings: 1000hrs -1200hrs & 1400hrs -1600hrs
Dates: November 19-20 , 2022
Programme Director: Prof. Ashutosh Pandey
Mode: Online
Fees: (Online) Rs.5500 Plus GST @18%

Programme Introduction:

It is crucial for managers to understand how the affordability of products and services changes at different price levels and how these changes affect profitability. This programme is designed to provide hands on experience to managers on pricing strategies and pricing analytics which can help to maximise revenue and profits of the organisation.

Programme Objective:

The two-day Demand Forecasting and Pricing Techniques programme is meant to provide hands-on training on a variety of pricing strategies, including linear pricing, price skimming, price bundling, non-linear pricing, and revenue management, using Microsoft Excel.

Programme Content:

• Basic Excel functions for pricing strategies
• Estimating Demand Curve
• Estimating Cost
• Analysing Competitors
• Price bundling strategy
• Non-linear pricing strategies
• Price Skimming strategy
• Revenue Management

Programme Methodology:

Discussion, demonstration, case analysis and practise with Microsoft Excel would all be part of the teaching strategy.

Target Organizations/Institutions:

Manufacturing and Services Sector

Target Participants:

Industry Practitioners, Academicians, MBA Students and Doctoral Students.

Program Directors:

Prof. Ashutosh Pandey earned his doctorate in Marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. He holds a UGC-NET Management qualification and has worked in industry and academics for over nine years. He has taught Postgraduate and Executive students about Business Research Methods, Advanced Marketing Research, Services Marketing, Marketing Management, Consumer Behavior, and Structural Equation Modeling. Prof. Pandey has been a resource person for several qualitative and quantitative research workshops hosted at reputed organizations.

Corporate Group Discount:

One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.

For registration/enquiries , please mail to exed@fsm.ac.in or call at 011-26856301/ + 91 9166085159/ +91 9810875278/ + 91 7976445970

 

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