Achieving a high-performance innovation ecosystem is a goal subscribed to by many organizations in the 21st century. It is not simply the acquisition of technology that defines the competitiveness of firms, but the ability to create value by understanding stakeholders’ needs by empathizing with them defines their capacity for influencing people and, consequently, the market place. For example, during his campaign for the presidency in 2008, Barak Obama put Chris Hughes, a 24-year-old co-founder of Facebook, in charge of his and brand management architecture. Obama’s historic win, as the first black president of United States, was brought about by a combination of strategy to reach out to young voters, bottom-up organizing campaigns, timely message of change, and charismatic candidature – all of which were differentiating moves from earlier campaigns by presidents. Design thinking in communication is a cutting-edge and influential domain that facilitates critical thinking, innovation, and implementation of communication that influences stakeholders positively. This training program is designed to bridge the gap between design thinking idea and practice – it enables participants to practice design thinking while acquiring knowledge of design.
Programme Objective:
By taking this program, the participants will have a clear understanding of
The need for leaders and managers to have need for leaders and managers to have stakeholder-centric imagination
Developing user-driven perspective in communication design
Programme Content:
Session No./Hrs
Session Theme
Activity
Faculty
Learning Outcomes
Day 1: 3Hours
Introduction to Design Thinking and Design Thinking Tools
Roles of Heuristics in Communication design
Practice Exercise
Prof. Sriparna Basu
Concept of Design Thinking, its framework and role within communication design
Day 2: 3Hours
User Persona & Experience Mapping
Practice Exercise
Prof. Sriparna Basu
Understanding of digital platforms and their importance; how to understanduser interaction with web-content; understanding user’s culture
Programme Methodology:
Programme Methodology: The participants will learn through exercises which include, concept design activities and testing prototypes. Apart from the above, brief industry cases will be taken up for observations and discussion.
Target Organizations:
All Public and Private Sectors
Target Participants:
Senior or middle-level managers from private and public sectors
Programme Director:
Prof. Sriparna Basu, Professor of Communication Prof. Sriparna Basu is a Ph.D. (University of Illinois, at Urbana-Champaign, USA), M.A. (Cultural Studies), from University of Illinois, at Urbana-Champaign, and M.A. from Jadavpur University, Calcutta (Gold medalist) Dr Basu has been involved in research, teaching and consulting work for over 21 years. She has presented research papers in 16 national and international conferences. She has published extensively her research contributions include research papers in top category international peer-reviewed journals such as Journal of Business Research (2022), case studies published with Richard Ivey and WDI Publishing (Ross School of Business, University of Michigan USA). She has won international awards for her case publications. Prof. Basu has cited by Education Post 2021 (https://iirfranking.com/blog/wpcontent/uploads/2021/03/Education-Post-January-2021.pdf) as among the top six women leaders in higher in education in India. She has been invited as distinguished speaker and panelist, multiple times, in various reputed forums. Some recent talks given by Dr Basu are mentioned below:
Dr Basu has been involved in training and consulting activities with organizations such as ONGC, NHPC, MCL, NCDC, IFFCO, IOCL, Power Grid, Aviation Academy of India, Punjab National Bank, Tata Motors, Food Corporation of India, Indian Institute of Public Administration, British Council, and Relaxo.
Corporate Group Discount:
One complimentary nomination for every group of three nominations from the same organization, i.e.,3+1 participants for the fee of 3 participants.
For registration/enquiries , please mail to exed@fsm.ac.in or call at +91 9810875278/+91-11-46485562 /41242477
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