Join us for the Global Leadership Lecture Series at FORE School of Management featuring the distinguished speaker, Prof. Raj Sethuraman. Explore the theme 'Heralding the Era of Palatist Marketing' as Prof. Sethuraman, the Marilyn and Leo Corrigan Professor and Chair of Marketing at the Edwin L. Cox School of Business at Southern Methodist University, shares insights into national brand-store brand competition, price-advertising strategies, and brand equity. Prof. Sethuraman is a seasoned expert with a PhD in marketing from the Kellogg School of Management and a remarkable teaching and research background. Prof. Sethuraman has received numerous awards for his contributions to marketing science and has an extensive portfolio of published articles in leading journals.
The seminar aims to expose students to cutting-edge theories and concepts in the field of marketing.