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Fore School of Management
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Prof. Arbuda Sharma

Prof. Arbuda Sharma

FPM, XLRI Jamshedpur, M.I.B (International Business), Bharathiar University, (TN)

Email: arbuda.sharma@fsm.ac.in

Contact: 011-41242466

Total Years of Experience

10 years

Brief description of Experience

Dr. Arbuda Sharma, is an Assistant Professor in the area of International Business at FORE School of Management. She has done her FPM (Fellow Program in Management), from XLRI, Jamshedpur. At XLRI Jamshedpur she has explored the issue of How Culture Influences Brand Consumption and how global Companies can customise their offerings across different business environments. She has academic (teaching & Research) exposure to critical areas of International Business. In her total work experience of 10 years in Industry, Academia and Research, she has been associated with DPSRU, ICOFP, NIFT, SRISIIM, ITDC, Lenders Management, and has a multisector exposure. She has also has conducted multiple training programmes and workshops, and has participated in various international conferences of repute

Research Interest Areas

Her research interest areas include International Business, International Trade institutions, International Marketing and Branding across cultures

Consulting Interest Areas

She is actively exploring the area of International Business, and how Companies, Culture, and Multilateral trade/Institutions effect product offering.

Selected Publications

Research Papers

  • Sharma, A., Medudula, M. K., & Patro, S. (2015). Marketing flexibility interaction matrix and consumer clusters preference criteria in telecommunication sector. Global Journal of Flexible Systems Management, 16(3), 295-307. Indexed in Scopus, Published by Springer, Scopus Impact Factor 3.1
  • Chauhan, V., Reddy Best, K., Sharma, A., Lamba, K. (2019). Fitting in or Not: Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India. Journal of Homosexuality, 1-27. doi:10.1080/00918369.2019.1698914 Indexed in Scopus, Published by Taylor & Francis Scopus Impact factor 1.4

Case

  • Sharma, A. (2016). BD Sharma Consulting Pvt. Ltd: Persevering in the face of difficulty. The Case Centre, 816-0036-1. Indexed in The Case Centre

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.