Qualitative Research Through Grounded Theory Methodology

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Dates: December 2 – 3, 2023
Programme Director: Prof. Arbuda Sharma
Mode: Hybrid

Programme Introduction

Problem inquiry through Qualitative research methods in the area of social sciences is gaining impetus for the researchers and practioners, in multiple domains. The FDP on qualitative research methods, has prime focus on two qualitative research protocols, Grounded Theory Methodology(GTM) and Case Research. Both these approaches are a very powerful methods of research inquiry, unambiguously when the phenomena may not be captured easily empirically. With words as data, it’s interpretative and iterative nature, the methods equip a researcher to capture the essence of the objective of study. The FDP will help the participants to learn and understand the procedure for how data has to be collected, how the data has to be analysed through the coding process, followed by interpretive analysis of the data collected.

Programme Objectives

This Faculty Development Program has been designed with an objective to help the participants look at the theoretical aspects of grounded theory methodology in qualitative research. It will enable the participants to gain a hands on experience of qualitative research through grounded theory methodology. In existing, unstated complexities and ambiguities in sector/domain specific problems, this FDP will enable the researchers to experiment the qualitative research tools, that can help them apprehend the core of the phenomena being observed. The FDP also aims to enhance the skills, attitude and aptitude prerequisite to conduct a qualitative inquiry.

Programme Contents

• Understanding the significance of qualitative research protocols
• Grounded Theory Methodology
• Procedures of data collection, data analysis
• Coding paradigms
• Interpretive data analysis

Programme Methodology

Programme would be delivered in hybrid mode, through lectures, experiments & discussion, hands on training on coding paradigms

Who May Attend

Academic Institutions/ Policy researchers, International Organisations and Corporates, Faculty members from management institutions, research scholars

Dates & Duration of the Programme

December 2 - 3 , 2023 (10 AM-1 PM & 2PM - 5PM on each day)

Programme Fee

Particulars	Fee for Online (Rs.)	Fee for Classroom (Rs.)
Faculty Members	2950	5900
Research Scholars/ Students	1770	3540
Corporate Executives	4720	9440

Please note the fee is inclusive of GST@18%

Programme Director

Prof. Arbuda Sharma

Prof. Arbuda Sharma is a Fellow in Management (FPM) from XLRI Jamshedpur, she is faculty at FORE School of Management, New Delhi. She has more than twelve years of experience in leading academic and research Institutions, in various domains like, Marketing, Foreign trade &International Business. In Marketing she is exploring how multinational corporations enter multiple markets through Product launch and global brand adaptions across cultures. She also works on how international trade discussions influence international business across multiple areas and the role of Global policy and regulatory Institutions, viz WTO & International Business issues especially in reference to India. Her research has been published in journals of repute. Her teaching interests are Global Branding, Global business environment, International Organizations, and international business. She is passionate about teaching and uses mixed pedagogies of Lecture, Case Method, Story Telling and Role Playing, for learning.

Faculty /Trainers from other esteemed institutions like IIT/IIM will also take sessions in the FDP.

How to Apply

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Executive Education Office
FORE School of Management
“Adhitam Kendra” B-18, Qutub Institutional Area,
New Delhi 110016

For registration/enquiries , please mail to exed@fsm.ac.in or call at +919166085159/+91 9810875278 /+91-11-46485562 /41242477

Website: www.fsm.ac.in

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