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Programme Introduction: Measurement lies at the heart of social science research, yet it continues to pose significant challenges for scholars in both practice and professional rigor. This programme is designed to equip participants with a strong foundation in measurement concepts, including scale construction, item analysis, reliability, validity, and measurement error. The sessions will combine theory with hands-on application, using advanced statistical tools such as IBM SPSS, AMOS, and SmartPLS to provide participants with practical skills in scale development and validation. Ultimately, this FDP aims to serve as a catalyst for academic and industry researchers, empowering them to design, test, and apply robust measurement instruments in social sciences research.
Programme Objectives:
Build conceptual clarity on measurement and scale development.
Differentiate formative vs. reflective scales.
Learn item generation, reliability, and validity testing.
Apply EFA, CFA, bias, invariance, and validity checks using SPSS/AMOS/SmartPLS.
Bridge theory with hands-on applications for academic and industry research.
Programme Contents:
Need for Measurement Scale
Type of Scale: Formative vs Reflective Scale.
Identification of literature gaps and demands for scale
Identifying the steps involved in item generation and content validity.
Assessing psychometric properties with EFAs and CFAs
Common method Biasness test
Measurement model invariance test - Configural Invariance, Metric Invariance, and Scalar Invariance.
Testing the Nomological Validity of the Model
Programme Pedagogy:
The workshop will be conducted in hybrid mode with total hands-on experience with IBM SPSS/IBM AMOS/SmartPLS software. Concepts through discussion will be followed by practical sessions on the computer. Interpretation and methodology will be parallelly discussed.
Target Organizations:
Academia: Universities, B-Schools, Colleges.
Research Bodies: ICSSR, ICMR, CSIR, NCERT, NIEPA, think tanks.
Ph.D. ABV-IIITM Gwalior, MMM (Marketing Management) University of Pune
M.Com.(Applied Economics) University of Lucknow, B.Com., University of Lucknow
Prof. Ashutosh Pandey earned his doctorate in Marketing from ABV–Indian Institute of Information Technology and Management, Gwalior, and holds the UGC-NET qualification in Management. With over thirteen years of combined experience in industry and academia, he has established expertise in teaching and research in the marketing area. He has taught postgraduate and executive-level students in areas such as Business Research Methods, Advanced Marketing Research, Services Marketing, Marketing Management, Consumer Behavior, and Structural Equation Modeling. His scholarly contributions have been published in reputed journals, including Environment, Development, and Sustainability, Journal of Quality Assurance in Hospitality & Tourism, and the International Journal of Tourism Cities. Prof. Pandey has also served as a Visiting Professor at several premier institutions, including IMT Ghaziabad, the Indian Institute of Foreign Trade (IIFT), New Delhi, and the Indian Institute of Travel and Tourism Management (IITTM), Gwalior. In addition, he has been invited as a resource person for numerous qualitative and quantitative research workshops conducted by distinguished institutions such as NIT Allahabad, NIFTEM Sonipat, and NIEPA (NCERT Campus), New Delhi, among others. Currently, Prof. Pandey is an Associate Professor at FORE School of Management, New Delhi, where he continues to contribute to research, teaching, and capacity-building initiatives in the field of management education.
For registration/inquiries, please email exed@fsm.ac.in or call at +91 9810875278 /+91-11-41242477
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Executive Education/MDPs
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
