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Two Year Full-Time PGDM(FM) Programme 2022-24 Batch.                                                                                      

Fore School of Management
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Written Business Communication

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Duration: 2 days
Timings: 2PM – 6.15PM
Dates: October 13–14, 2022
Programme Director: Prof. Anita T. Lal
Mode: Online/Offline
Fees: (Online) Rs.8000 Plus GST @18%
( Offline) Rs.11000 Plus GST @18%

Programme Introduction:

To succeed in business today one needs to have the ability to communicate with people both inside and outside the organization. One’s success or failure depends to a large degree on how effectively one communicates. In fact, besides oral communication and written communication of an executive is indeed a great tool to achieve both personal and professional goals. In today’s globalized era, having written communication skills is the key to communicate effectively with the management and also to connect with cross cultural clients. Considering the importance of written communication in the business world today, the training program has been designed.

Programme Objectives:

  • To enhance the written communication skills.
  • To analyse and write clear, concise, audience centric business messages.
  • To improve upon internal and external written communication.
  • To learn to write business proposals & reports.

Programme Contents:

  • Principles of Written Communication
  • Business Letters
  • Email Etiquette
  • Techniques of Writing Business Messages (Deductive & Inductive Approach)
  • Intra Organizational Written Communication
  • External Written Communication
  • Business Proposals
  • Business Reports

Programme Methodology:

The methodology would be case based discussions and written exercises; submission of written business letters & reports followed by detailed feedback. Written communication would be designed around real life business situations.

Programme Organizations:

Both Public and Private Sector organisations

Target Participants:

The participants are expected to be a good mix of sales & marketing managers, project leaders, team heads, senior managers from Public & Private sectors, Multinational Organizations, Government departments & other sectors like Tourism, Hotels, BFSI, Advertising, Hospitals etc.

Program Director

Prof. Anita Tripathy Lal

Prof. Anita Tripathy Lal is a Professor at FORE School of Management, New Delhi. Her expertise lies in the areas of Business Communication, Leadership & Entrepreneurship. She has floated electives like Effective Leadership Communication Through Theatre Techniques; Written Analysis and Communication and New Venture Planning. She is a Ph.D. from IIT Kanpur and has about 25 years of work experience in the areas of teaching, training, research, and consultancy. She also has the experience of teaching as visiting faculty at IIT Delhi, IIT Kanpur, IIFT Delhi, IIM Ranchi, and IIM Rohtak. She has been a part-time consultant for two years to NTPC’s World Bank-funded projects on Environmental Impact Assessment.

Connecting with the corporate is her forte. She has headed PGP Programs and Placements in the past and has been able to coordinate live projects, internships, and final placements for students successfully. She has also conducted a number of Management Development Programs and workshops in the areas of her expertise Business Communication, Entrepreneurship and Leadership for corporate professionals from Private & Public sectors, MNCs & NGOs along with numerous officials from State Trading Corporation, Indian Statistical Service, Indian Forest Service and Indian Administrative Service. Her MDP's and workshops are in the areas of ‘Overcoming stage fear for Public Speaking; Effective Communication Through Theatre Techniques; Interpersonal Relationship, Communication & Presentation Skills, Written Communication, Assertiveness, Positive Attitude, Level 5 Leadership, Intrapreneurial Mindset for Leadership Roles, Entrepreneurial Mindset and Competencies, Opportunity Evaluation and Business Model & Plan'. She has a keen interest in personality development and researchrelated activities. She has national and international research papers to her credit.

In 2011-12, she has received certification on the ‘Mentor Development Program for Entrepreneurs’ jointly from London Business School and National Entrepreneurship Network. Being a certified mentor she has been successfully mentoring entrepreneurs. Her passion though remains ‘Student Start-ups’. Over the years, she has mentored more than a hundred Start-ups. She has been felicitated by TiE New Delhi for her contribution as a Mentor to the TiE Young Entrepreneurs (TYE 2014-15). She has also been on the ‘Mentoring Board’ of IIT Kanpur Entrepreneurship Cell and Amity University. Currently, she is heading the Centre for Entrepreneurship Development at FORE. Prof. Lal is able to create an ideal blend of Leadership, Entrepreneurship, and Communication in her training programs, a few of the most potential skills critical to creating success stories for Organizations in today's uncertain times.

Corporate Group Discount:

One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.

For registration/enquiries , please mail to exed@fsm.ac.in or call at 011-26856301/ + 91 9166085159/ +91 9810875278/ + 91 7976445970

Executive Education/MDPs

FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.