Enhancing Your Personal Brand

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Duration: 2 days
Dates: January 16-17, 2020
Programme Director: Prof. Reeta Raina and Prof. Sriparna Basu
Fees: Rs. 16,000 (Non-Residential), Rs. 28,000 (Residential) Plus GST @18%

INTRODUCTION

The Personal image and interpersonal style of professionals can have a powerful influence on the development of any career. As we understand, it is tough to stand out in today’s job market. There is nodearth of talent out there. The secret to standing out is to impress your employer with the unique and authentic she\he—in person, on paper, and online. A professionals’ brand is their reputation. It’s what they are known for and how people experience them. It’s about bringing who they are to what they do and how they do it. Delivering their brand clearly and consistently will create a memorable experience in the minds of those they interact with and can open doors to new opportunities.This personal brand experience will provide an opportunity to the participants to learn more about themselves so that they can uncover and define their unique skills, strengths, and talents. These areas form the foundation of their personal brand and can help them chart a course for their career and can position themselves to reach their goals. "Build Your Personal Brand" provides guidance on making the right impact in any professional situation.

OBJECTIVES

To help the participants in uncovering and using their key competencies in creating a satisfying professional and personal life and also, in a way contributing towards the collective goals

CONTENTS

• Creating self-awareness .
• Identifying personal and professional goals .
• Uncovering your strengths and weaknesses.
• Improving upon your peoples’ skill set.
• Developing the art of dialoguing.
• Interacting in heterogeneous groups and developing the ability to relate well to others.
• The ability to cooperate and resolve the conflict.
• The ability to assert ones’ rights, interests, limits and needs.

ANDROGOGY:

The training will be conducted majorly by using theatre techniques –an experiential methodology that leads to self-learning.

Prof. Reeta Raina is a professor at FORE School of Management. She has over 32 years of both teaching, training and research experience. She has publications majorly in top International refereed journals and her work has been quoted and cited in various international journals. She has a research book to her credit titled “The Constitutive role of Communication in Building Effective Organizations” published by LAMBERT - an International publishing company. She has presentedpapers in various international conferences and has been the recipient of Best Paper Award and Outstanding Presentations. She is also the recipient of the Best Professor award in HRM by National Education Award sponsored by Headlines Today. She is into corporate training as well. Her forte lies in experimenting successfully with different pedagogical tools. Presently, she uses theatre based activities that should help future managers build distinctive communication skills. Her research is interdisciplinary that includes employee engagement, work engagement, organizational communication; non-verbal communication, Organizational effectiveness, listening skills etc. Her earlier assignments were with MDI, Gurgaon and Thapar University, Patiala. She has been the visiting faculty at IIFT and IIITM.