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Marketing

Adj. Prof. Bhalender Singh Nayyar

PGDM (IIMC); B.E. (Mechanical Engineering)
Experience: Over 40 years
E-mail: bhalender@fsm.ac.in

Background and Experience

Prof. Bhalender Singh Nayyar brings with him over 30 years of industry experience and 10 years of teaching experience. Industry exposure was in diverse fields of consumer durables (Usha Sales and Niky Tasha), auto ancillaries (Escorts, Gabriel and MICO Bosch), media (Times group and Zee), retail (Intershoppe and Asian Sky Shop) and financial services (Maxworth Orchards. He has also been involved in consultancy in the area of sales and distribution, retailing, rural marketing and marketing strategy.
In the last 10 years he has been involved in academics as visiting faculty in various institutes including IIM Lucknow, Raipur and Rohtak, Kirlokar Institute of Advanced Management Studies, Harihar and Aravali Institute of Management, Jodhpur. The area of expertise is Marketing Management, Marketing Strategy, Sales and Distribution, Retailing, Rural Marketing and Integrated Marketing Communication.

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