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Marketing

Prof. Freda Swaminathan

PGDBM, IIM- Ahmedabad; B.A (Eco); M.S (Communications), Illinois State University, USA, PhD (Business Management), Banasthali University.

Email : freda@fsm.ac.in
Contact : 011-41242466
     
Total Years of Experience : 38 Years
 
Brief description of Experience :

Marketing and advertising professional, with senior industry experience in leading advertising agencies (LINTAS, JW Thompsons, Advertising and Sales Promotion Co–Birlas) and marketing organizations. She was Head Marketing Communications at Goodyear for 3 years and was the Senior General Manager-Marketing at DSS Mobile Communications (A Dalmiya Company). Her academic interests are in the areas of Marketing, Brand Management, Integrated Marketing Communications and Creativity & Innovation in Marketing, where she has conducted training programs, and has also presented a number of papers in these subjects at National and International conferences. She has also had several years of administrative experience in academics, in the areas of Placement, MDP and Alumni.

 
Research Interest Areas :

Advertising and Culture

 
Consulting Interest Areas :

Brand, Advertising, Creativity & Innovation in Marketing

 
Selected Publications :

1. Swaminathan, F., Bansal, I. (2015). The uncommon sense of advertising-understanding contemporary advertising appeals in print of top advertisers in India. Abhigyan, 32 (4), 1-14.

2. Swaminathan, F., Bansal, I. (2014). Indian culture and its reflection on advertising. A perceptual study of advertising practitioners. Indian Journal of Marketing, 44 (12), 7-18.

 
 
 
 
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