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Prof. Freda Swaminathan

PGDBM, IIM- Ahmedabad; B.A (Eco); M.S (Communications), Illinois State University, USA

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Contact : 011-41242466
Total Years of Experience : 31.5 Years
Brief description of Experience : Marketing and advertising professional, with senior industry experience in leading advertising agencies (LINTAS, JW Thompsons, Advertising and Sales Promotion Co–Birlas) and marketing organizations. She was Head Marketing Communications at Goodyear for 3 years and was the Senior General Manager-Marketing at DSS Mobile Communications (A Dalmiya Company). She conducts training programs in the areas of Marketing, Brand and Integrated Marketing Communications, and has also presented a number of papers in these subjects at National and International conferences. She has also had several years of administrative experience in academics, in the areas of Placement and MDP.
Research Interest Areas : Advertising and Culture
Consulting Interest Areas : Brand and Advertising
Selected Publications : 1. Swaminathan, F., Bansal, I. (2015). The uncommon sense of advertising-understanding contemporary advertising appeals in print of top advertisers in India. Abhigyan, 32 (4), 1-14.
2. Swaminathan, F., Bansal, I. (2014). Indian culture and its reflection on advertising. A perceptual study of advertising practitioners. Indian Journal of Marketing, 44 (12), 7-18.
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