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Prof. Jitendra K. Das, Director

PhD, University of Toronto; M.Tech. (Management and Systems), IIT Delhi ; B.Tech. (Chemical Engg.), IIT Delhi

Email : j.das@fsm.ac.in
Contact : 011-41242404/05
     
Total Years of Experience : 34 Years
 
Brief description of Experience :

He has been a Professor of Marketing and the founder Dean (Noida Campus) of the IIM Lucknow. With a B.Tech. and M.Tech. both from the IIT Delhi, and a Doctorate from the University of Toronto, he has to his credit many national and international publications. He has been a consultant to the World Bank, IDRC (Canada), GWB (for GTZ Germany), Coal India Ltd., Globe Caste India (a division of France Telecom), various ministries of the Government of India, etc. and member of a few policy committees of the Government of India. In academics he has been associated with teaching at IIM Ahmedabad, Kozhikode and Lucknow, and at Danube Business School, Danube University Krems, Austria.

 
Research Interest Areas : Environmental Marketing, Internet Marketing, Technology enabled Customer Relations, CRM and Customer Analytics
 
Consulting Interest Areas : Forest Products Marketing, Sales Management, Internet Marketing, Market Share Analysis, IT Enabled Service Offer Analysis, CRM and Customer Analytics
 
Selected Publications :

1. Das, J.K., O. Prakash, and V. Khattri. 2016. Brand Image Mapping: A Study on Bathing Soaps. Global Business Review 17(4): 1-16.

2. Gangwar, M., J.K. Das, and K.N. Singh. 2016. Greendust: Smart Alternatives by Revolutionizing Returns. Ivey Publishing. Ivey Business School at Western Ontario. [Case No.: 9B16D010]

3. Das, J.K. and H. Arora. 2015. (eds.). Reviving  Italy: Reflections. Bloomsbury: New Delhi. 134p.

4. Das, J.K., S. Bera, S. Taneja, and R. Raina. 2015. (eds.). Business Sustainability: Challenges and Issues. Bloomsbury: New Delhi. 283p.

5. Das, J.K. 2015. Corporate Social Responsibility Through Green Initiative. In Business Sustainability: Challenges and Issues. J.K. Das, S. Bera, S. Taneja, and R. Raina (eds.). Bloomsbury: New Delhi. pp 265-283.

6. Das, J.K., A. Zameer, A. Narula, and R. Tripathi. 2014. (eds.). Reinventing Marketing for Emerging Markets. Bloomsbury: New Delhi. 495p.

7. Das, J.K. and H. Arora. 2014. (eds.). Malaysia: Challenges and Perspectives. Bloomsbury: New Delhi. 358p.

8. Das, J.K., and M. Joseph. 2013. (eds.). Reflections on Chinese Management Styles and Business Ethics. Bloomsbury: New Delhi. 167p.

9. Das, J.K., O. Prakash, and V. Khatri. 2012. Brand Personality Mapping: A Study on Colas. Asian Journal of Management Research 3(1): 193-200.

10. Das, J.K. 2011. Customerization: The Organizational Change for Marketing Excellence. FORE School of Management, New Delhi Working Paper. WP No. 1.

11. Das, J.K. and F. Swaminathan. 2011. (eds.). B-School Conclave: Moving To The Next Orbit Proceedings. FORE-NHRDN. Monograph. December 01, 2010. 35p. 

 
 
 
 
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