| Author's Name |
Article Title |
Publications Details |
| Prof. Sriparna Basu, Prof. Shilpi Jain, Prof. Sumeet Kaur |
Manifestation of Culture in B2C Websites of Digitally Transformed Businesses in Emerging Asian Economies |
Journal of Global Information Technology Management, Vol. 27, No. 2, 2024, pp. 119-147, ISSN: 1097-198X; DOI: https://doi.org/10.1080/1097198X.2024.2327944 |
| Prof. Gaurav Gupta |
Geopolitical risk and investment-cash flow sensitivity: does the age of the CEO matter? Empirical evidence from emerging economy |
Applied Economics, 2024, ISSN: 0003-6846; DOI: https://doi.org/10.1080/00036846.2024.2324850 |
| Prof. Tarun Kumar Soni, |
The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach |
Indian Journal of Marketing, Vol. 54, No. 4, 2024, pp. 46-59, ISSN: 0973-8703; DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173713 |
| Prof. Surabhi Koul, Aditya S. Kasar |
Research Landscape of Sustainable Marketing: Thematic Analysis and Future Trends |
Vision: The Journal of Business Perspective, 2024, ISSN: 0972-2629; DOI: https://doi.org/10.1177/09722629241231431 |
| Prof. Tarun Kumar Soni |
Hedging price risk through commodity derivatives: a case of Sethi Jewellers |
Emerald Emerging Markets Case Studies, Vol. 14, No. 2, 2024, pp. 1-26, ISSN: 2045-0621; DOI: https://doi.org/10.1108/EEMCS-06-2023-0228 |
| Prof. Sunanda Nayak, Vijay Pereira, Bahar Ali Kazmi, Pawan Budhwar |
To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market-India |
Journal of Business Ethics, 2024, ISSN: 0167-4544; DOI: https://doi.org/10.1007/s10551-024-05670-7 |
| Prof. Aditya Banerjee, Sayantan Kundu |
Efficiency of financial production process and its dependence on price anchors: Evidence from India |
IIMB Management Review, Vol. 36, No. 1, 2024, pp. 56-70, ISSN: 0970-3896; DOI: https://doi.org/10.1016/j.iimb.2024.02.003 |
| Prof. Rahul Pratap Singh Kaurav, Vishesh Singh Chauhan, Ana Brochado |
Finding a Space for a New Product in a Cluttered Market: A Qualitative Approach to Segmentation |
Abhigyan, Vol. 41, No. 4, 2023, pp. 41-52, ISSN: 0970-2385; DOI: https://doi.org/10.56401/Abhigyan/41.4.2023.41-52 |
| Prof. Subir Verma, Rajwinder Kaur, Nidhi Kapoor Bhasin |
Does Employer Branding Shake Application Intentions of Potential Employees? |
Global Business Review, 2024, ISSN: 0972-1509; DOI:
https://doi.org/10.1177/09721509231219148 |
| Prof. Sriparna Basu, Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi |
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail |
Asia Pacific Journal of Marketing and Logistics, 2024, ISSN: 1355-5855; DOI:
https://doi.org/10.1108/APJML-09-2023-0911 |
| Prof. Roopesh Kaushik |
Dairy Cooperatives in India: A Review |
Economic & Political Weekly, Vol. 59, No. 9, 2024, pp. 35-41, ISSN: 0012-9976 |
| Prof. Varsha Khattri, Vivek Singh Tomar |
Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market |
Indian Journal of Marketing, Vol. 54, No. 2, 2024, pp. 27-43, ISSN: 0973-8703; DOI: https://doi.org/10.17010/ijom/2024/v54/i2/172049 |
| Prof. Shilpi Jain, Pallavi Srivastava |
Does Materialism Make Indian Millennials Miserable or Is It a Key to Life Satisfaction? Exploring the Moderating Role of Gratitude |
Management and Labour Studies, 2024, ISSN: 0258-042X; DOI: https://doi.org/10.1177/0258042X231225298 |
| Prof. Arbuda Sharma,
Ravi Gandhia, Charru Hasti |
Case evidenced total interpretive structural modelling of service -network disintegration in Indian telecommunication sector |
Journal of Information Technology Case and Application Research, 2024, ISSN: 1522-8053; DOI: https://doi.org/10.1080/15228053.2023.2300212 |
| Prof. Amarnath Mitra, Souvik Banerjee, Sangram Kesari Jena, Debaditya Mohanti |
Influence of foreign institutional holding on corporate risk-return profile: a panel quantile regression analysis |
Cogent Economics & Finance, Vol. 12, No. 1, 2302637, 2024, pp. 1-17, ISSN: 2332-2039; DOI:
https://doi.org/10.1080/23322039.2024.2302637 |
| Prof. Faisal Ahmed, Pushkar Pushp |
Toward a future discourse on global value chains |
Critical Perspectives on International Business, 2024, ISSN: 1742-2043; DOI:
https://doi.org/10.1108/cpoib-08-2022-0086 |
| Prof. Anil Kumar Singh, Prof. Sriparna Basu, Sonika Jha |
Corporate engagement with start-ups (CEWS): a systematic review of literature and future research agenda |
European Business Review, 2024, ISSN: 0955-534X; DOI: https://doi.org/10.1108/EBR-03-2023-0065 |
| Prof. Antarpreet Singh,
Jatin Pandey |
Artificial intelligence adoption in extended HR ecosystems: enablers and barriers. An abductive case research |
Frontiers in Psychology, Vol. 14, 2024, pp. 1-13, ISSN: 1664-1078; DOI: https://doi.org/10.3389/fpsyg.2023.1339782 |
| Prof. Sanghamitra Buddhapriya, Aparajita Mohapatra |
Impact of Technostress on the Academic Performance of Business School Students: Moderating Role of Self-efficacy |
Indian Journal of Industrial Relations, Vol. 59, No. 3, 2024, pp. 393-410, ISSN: 0019-5286 |
| Prof. Surabhi Koul, Prof. Rahul Pratap Singh Kaurav, Aayushi Sharma |
Chapter Title “I Am Confused: Coping With Customer Confusion in Metaverse Shopping” |
Edited Book “Immersive Technology and Experiences: Implications for Business and Society” by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda; Palgrave Macmillan, 2024, pp. 235-246, ISBN: 9789819988334 |
| Prof. Tarun Kumar Soni,
Debi Prasad Satapathy, Pramod Kumar Patjoshi |
Unveiling the Nexus: Exploring the Impact of Corporate Governance on the Financial Performance of Acquiring Companies in the Indian Context |
Journal of Risk and Financial Management,
Vol. 17, No. 1, 2024, pp. 1-19, ISSN: 1911-8066; DOI:
https://doi.org/10.3390/jrfm17010013 |
