Mr. Anshuman Goenka, our distinguished alumnus from FMG 11 (Batch of 2004) and currently the Head of Marketing at Bacardi India Pvt. Ltd. engaged the students in a lively session and shared insights about ‘Experiential Marketing and Its Evolution in The New Normal’ during the Alumni Speak held on 11th February 2021.
Having a rich experience of over 16 years with Bacardi, he has a successful track record in brand management, strategic planning, innovation, and integrated marketing strategy.
Mr. Goenka laid emphasis on creating a culture and community to market experiences. He mentioned that Bacardi has focused on “making powerful connections in the cultural moments that matter” across all its market offerings. Encouraging the students to design something that stands the test of time, Mr. Goenka stressed on curating experiences, serving popular culture, consistent ideas, and evolving execution. It was truly inspirational to see how all this charted the course of his personal and professional life.
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.